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If you want the real world, go out and live it and don't believe the advertising (which is all this book cracks up to be).
Sangren criticizes overly schematic categorizations of spirits into the traditional tricohotomy gods, ghosts, and ancestors and questions the idea that the pantheons is modeled on an authoritarian central government (either the Kuomingtang dicatorship that ruled Taiwan at the time Sangred did his fieldwork or imperial Chinese governments that never had effective control of Taiwan before ceding the island to Japan in 1895). However, Sangred substitutes an equally a priori and rigidly schematic yin/yang contrasts to various phenomena and generalizes his structural analysis to all of China translating the terms Taiwanese used from Hokkien terms into Beijinghua "Mandarin" throughout. It is obvious that Sangren is far more interested in theorizing about a singular Chinese civilization than in observing and talking to the people he supposesdly was studying (Taiwanese). His work in general is long on theory, short on experience-near ethnography and individuals living in Taiwan.
The writer states that he wants to investigate how categories of thought are reproduced in Chinese institutions and how Chinese institutions reproduce categories of Chinese thought. He consciously rejects the old oppositions of "elite/folk", "text/ritual" or "great tradition/little tradition" saying that all these categories are found in each Chinese institution. He prefers to set up an objectivist perspective, though I am not sure that that is possible. In any case, Sangren then guides the reader through a discussion of the ritual construction of social space, dealing with folk religion, cults and pilgrimages associated with a particular geographic area, south of Taipei and connected ritual actions, bringing in a description of the economic and administrative systems as well. Further on, he connects the concept of yin and yang to ideas of order and disorder, then talks of orthodoxy and heterodoxy, pilgrimage, spirits and social identity. Finally there is a section on the social construction of power.
I admired this book because the author is widely read and does not hesitate to bring in examples from societies outside East Asia, (many anthropologists blinker themselves to one region, even though their training should promote the opposite). I found that the many theoretical issues taken up and points raised were useful for me in my work, though I am very far from a China specialist. I also admired the book because Sangren thinks broadly, makes many interesting connections, and constantly creates sparks that may light a fire in your own, private anthropological thought. If he didn't, ultimately, reach the goal that he aimed at, he came close, he created a book that should be of great interest to China experts and also to anyone interested in relating institutions and culture. This is not a book you can sit down and read for fun. It requires serious thought, but it is well worth your time. I feel it is a shame that such a book remains relatively unknown, while many lesser books attract more attention.
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If you have never sold anything in your life, you may get some insights from this book -- but this book falls short of it's title simply because it never discusses any of the other aspects besides the actual sales call that provides the mechanism for making your fortune in remodeling.
My advice? If you already know how to truly listen to your customer and offer them real solutions, skip this book. You won't learn much at all.
If you're a contractor who doesn't like to sell and/or hasn't had much experience selling, you may find some gems in the average 4.3 page-long chapters of this book.
Bottom Line - with a title that promises so much, I was expecting some ideas on how to build your business. Key elements like lead generation, advertising/PR, referral business, and general customer management were never mentioned in this book.
If you're looking for information on how to build your business into a million dollar business, go somewhere else.
Thank you, Kenneth Upshaw Camco Builders Inc. Gary, Indiana
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