Listen, America, to Paul Ylvisaker's voice, to his heart, and to his thoughts. It is the voice that mentored your generation's mentors. It is the heart that held our most passionate and important dreams. And these are the thoughts that influenced four decades of American social ideas, policies and philanthropy.

Conservatism, especially since World War II, has meant a lot of different things to a lot of different people: economic libertarianism, traditionalism, anti-communism and American nationalism, for example. Different combinations of "conservative" values and reasoning might lead one to different conclusions on key issues -- for example, certain "conservative" values (economic libertarianism, traditionalism) point toward isolationism, while others (anti-communism, American nationalism) point toward military interventionism. In another twist, the Cold War made it possible for a person to support the welfare state but still be accepted as a conservative if he was a staunch anti-communist. Gottfried's book explains the different strains of American "conservatism" since WWII (not just one "conservative movement" but many of them), and why different groups of people who call themselves "conservatives" actually agree on very little, pretty much despise each other, and do not acknowledge each other as true conservatives.

Although "The Conservative Movement" is a scholarly and well documented political history book, in a way it's also an insider's guide to some bitter struggles within the American "Right." The faction that Gottfried sympathizes with has done poorly in elections and has no voice in, for example, the "conservative" Bush administration. It is noteworthy that Gottfried never goes out of his way to defend the views of his own faction, but instead offers insightful criticisms of that faction's failed political strategies. If you're interested in modern American politics, "The Conservative Movement" (as well as Gottfried's "After Liberalism") will make your brain happy.

The biggest obstacle to spreading the Conservative message of more freedom and less government is the lack of effective communicators. If Conservatives continue to blame media bias, liberal demagoguery, etc., they will only become more frustrated. The key is to become proficient and persuasive in communicating the Conservative message. Dr. Luntz's booklet is a good start for getting Conservatives on that path.

Paul Holloway was my professor of New Testament Studies. Like this book, he focuses on rhetorical criticism in the life and letters of Paul. This book is a commentary on the art of consolation in Phillipians. He argues for the integrity of the letter as a complete whole. This is a great resource for studying the influence of Stoicism in Paul's life.

In the current debates over resource management and environmental degradation, the role of government and its interaction with its various constituencies is very important. A Conspiracy of Optimism effectively examines the multiple mandates of the United States Forest Service since World War II and how under increasing political and economic pressure it has chosen to satisfy the demands of politicians, the logging industry, and outdoor recreationalists. What emerges from this well-documented and cogently written monograph is a portrait of mismanagement, confusion, and overharvest taking place beneath and behind the oft-stated and repeated mantras of sustainable yield. Anyone seeking to understand the logging controversies of the current day must read this book.

The book by engineer Paul Stull is just super. It is easy to understand & Paul's layout & surveying methods can be used & understood immediately by the novice. It is not only great for laying out sites for the building tradesman or woman but it can also be used by cabinet makers like myself for layouts in the shop. You know those trig. classes we all slept through in school???? Well Paul Stull makes sense out of all that was boring. Can't wait to get my own edition of this book, since I have been borrowing a friend's. This book is a great tool for architects, landscapers, contractors, wanna be excavators, carpenters & cabinetmakers etc. Gotta have it...... Herb Soss

Bland, Quirk, and Sheldon - brilliant theorists and practictioners - have written the indispensable guide for combating abuses of mandatory arbitration.
They show why arbitration agreements hidden inside boxes or stuffed inside bills - alongside ads for kitty litter deodorizers and twenty-seven blade camp knives - are enforced by courts. They also offer the best available guide to keeping a case in court and before a jury.
The practicing lawyer can use the exhaustive case citations to shape a case. The consumer advocate can plumb the text and cited materials to fashion policy arguments to limit abuse of the Federal Arbitration Act, a statute which was never meant to apply to consumer disputes at all.
The book is set out in an easy to read format, and an extensive index makes it easy to pinpoint topics.
Someone should buy 535 copies and ship one to each member of Congress.

This is the foremost consumer behavior text in the world.

I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.

This is the bible of Consumer Behavior Every Marketing student should read it !