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By all means, read this little book. It's fantastic.
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This short book, published posthumously, is the best 100-page-or-less introduction to economics and the economic way of thinking that I've ever read. Possessing a poet's economy and skill with words, Heyne conveys not only the basic tenents of modern economics, but he goes a long way toward explaining their historical origins.
The reader also sees on display in this monograph Paul Heyne's truly deep insight to economics and its subject matter. Indeed, to explain economics as clearly, consisely, and beautifully as Heyne does requires a wisdom so profound that few economists ever come close to possessing it and the understanding that it makes possible. Paul Heyne possessed such wisdom and understanding in abundance.
Even professional economists will gain by reading this book -- despite its being accessible to almost any reader.
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A readable and insightful book for the serious art history student.
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Dr. Swingle, now in Vancouver, BC, Canada, is also a well known and respected biofeedback practitioner who creatively integrates biofeedback, CES (Cerebral Electrical Stimulation) acupuncture, electromagnetic therapy and other new technologies. He also has a series of audio subliminal products published by Tools for Wellness.
Dr. Swingle has been a regular speaker on the above topics at the annual Winter Brain conference I organize. His thinking is always original and right at the cutting edge.
Another, older book that is relevant to Subliminal stimulation is Dickson's book PRECONSCIOUS PROCESSING.