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More than anything, I see this as a story of redemption and deep reflection.
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Besides giving directions, the book also contains some very witty anecdotes about the people and the places they are buried. Although a bit large to sneak into the Great Mausoleum at Forest Lawn, this book really needs to be at your side for any excursion out there into the increasingly-popular world of celebrity grave-hunting.
The author also includes background information about each burial ground. I found that not only interesting, but in one specific case actually humorous.
I didn't want the book to end. I definitely will buy subsequent books by this author. In fact, I ended up buying three copies of this book as xmas gifts and the recipients enjoyed this book as much as I did.
This would also be an excellent guide for those of you who are not residents to the area. Visitors to Los Angeles will find this book to be helpful because it breaks down each cemetery into managable sections for touring.
Buy this book!
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Enjoyable and worth purchasing (used in good condition) anyway - as I did.
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You'll also find it most useful if you have some accounting or financial analyst background, because it does get into the P&L and balance sheet equations a bit, and generally assumes that you know what it's talking about.
I have had an accounting class or three (I'm in the process of taking the CFA), but even so, I found myself wondering if i'd bother reading the book every time I hit one of the accounting bits, which I found to be the low points.
The most successful parts of this book were the areas in which the author discusses the tradeoffs between the "Creeping Minority" and "Earn-out" methods of acquiring a PSF; lays out the pros and cons of being a product or sector-focused PSF; and the writing on the underlying economics of a PSF, including the bit on organizational structure, utilization and charge-out rates.
And mostly, Scott writes about all of this in an unadorned, easily-understood style. Excellent reading -- but only dead authors earn five stars from me.
I suggest that readers who will certainly find this book useful should also consult the recent 2nd edition of M.C.Scott's first book, "Value Drivers". Equally insightful. Considering them together, suggests that a third book by Scott with the larger over view might turn this into the essential trilogy for the PSF industry.
Would be wonderful if "Intellect Industry" and "Value Drivers" were bundled together. Would make for the basis of an excellent PSF management course.
I have been in the Internet Consulting field for a while and I know that many of the startups in this industry might be well advised to pick this book.
This is not a "how to" book. Instead it explains the basic economics of a PSF.
On my way to starting a second PSF I will undoubtedly read this book again shortly...
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