In Integrated Account Management, Mark Peck provides a complete guide to installation of a highly profitable system for building customer relationships in a business to business environment. IAM has been used by: - An automotive aftermarket business to turn an $8 million loss into a $400,000 profit in one year - A technology company to create a new sales channel with a 4-1 return on operating expenses - A high-tech company to generate a doubling of sales in one year with no increase in the size of the sales force. Mark Peck is Executive Vice President of Hunter Business Direct. Drawing on experience from such clients as Monsanto, BellSouth, Hewlett Packard, AMOCO and Shell Oil, Peck defines and explains what IAM is and how it can be installed and measured.

Integrated account measurement allows each account manager to manage relationships with customers in ways that are cost effective and profitable. IAM is proactive: it is not a system that waits for the customer to call you. IAM involves high levels of productivity through careful planning of customer contacts. IAM treats account managers as if they were small business owners. They: - Own the relationships with their customers - Plan their customer contacts - Segment their customers by profitability and risk of defection - Work to understand their customer's needs - Use a customer database as a primary customer knowledge tool - Invest in customers based on their worth - Sell by not selling - Let the customer decide the contact medium that they prefer

This book is an essential tool for companies that want to set up an organized system to maximize sales and profits in the most cost effective way, that will guarantee long term customer retention. Review by Arthur Hughes, Executive VIce President of ACS, Inc. He is the author of The Complete Database Marketer (McGraw Hill 1996) and Strategic Database Marketing (McGraw Hill 1994). You may reach Arthur at DBMarkets@aol.com.

This books does a good job supporting a contemporary approach to Operations management. It does not assume everybody wants to major in Om nor does it assume everybody wants to go into manufacturing. It is very readable and does a good job helping the studetn understand the basic trade-offs of OM.

A thorough look at the impact of technology on classroom teaching. Describes technology as a tool for teaching, not as an end in itself. Good description of individualizing teaching for different learners, when you are beginning to use new technology in your classroom. Explains the different uses of different kinds of computer software for educational uses, and is written in a reader-friendly style. I use it in my 'Integrating Computers into the Classroom' course and get very positive feedback from my students on this book.

Ably edited by Mark E. Yellin and enhanced with a foreword by Joyce Appleby, Douglass Adair's 1943 treatise The Intellectual Origins Of Jeffersonian Democracy: Republicanism, The Class Struggle, And The Virtuous Farmer offers contemporary readers a wealth of judicious prose and elegant insights into the classical and modern European heritage of American liberalism as reflecting in the establishment of an American democracy. Long out of print, this edition of The Intellectual Origins Of Jeffersonian Democracy is a very welcome addition to the reading lists for students of American intellectual and political history, as well as the principles inspiring and governing the founding of the American republic.

This text, explore and discuss the geographic modeling and how it is used to improve planning by providing spatial information, and uses examples taken from real situations. The books offers a bief introduction about local decision and planning in organizations, it dicuss applications in retail planning, including a chapter that focuses on the automobile industry, health-care planning and analysis, urban and water-resource planning, and financial services. The book's uses range form regression techniques and choice models to spatial interaction models and market indicators, it may be useful to suplement a second or third level geography course to emphatize some real-word applications of geography theory. The bok is an extraordinary resourse and it is readable.

One of my all time favorite books on interior design.
I have bought this book a number of times to give as gifts.
Great photos & great selection of homes shown.
I've never tired of flipping through this book.

This book gives a well-organized overview of the major theories and debates of International Relations. It is a very useful introduction to IR as a subfield of political science. The terms are clearly defined, margins are wide, and the text is well structured. The case studies are engaging and the book's index is accurate and detailed. I would recommend it without reservations to anyone who wants a quick introduction to International Relations.

Internation Ethics by Mark Amstutz is a an excellent book. Combining ethical principles and schools of thought with modern case studies to illuminate key ideas, he presents a well organized, thoughtful approach to difficult issues.

This book chronicles the leading Jewish men and women who have achieved world class status as athletes and it also goes behind the scenes to list those men and women who have made outstanding contributions to the development of sport.

This book helps me keep track of all my usernames and passwords for each different site I'm registered at. I used to record my Internet usernames and passwords on stickies all over my monitor and desktop. Now all of that information sits neatly on the shelf next to me. All of the sites I visit are listed alphabetically so retrieving information is quick and easy.

Before I started using this book, if I forgot my username or password, I had to register with a site again. I ended up having two or three different accounts at some sites. Also, I had only one or two passwords which I used again and agian. Now I can easily use a different password for each site I belong to.

This book is easy to use and is a fantastic organizational tool. You won't be disappointed.