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The book's real world examples highlight the authors' experiences, knowledge and how they arrived (step-by-step) at excellent solutions to the problems. Implementing the defined process proves its value time&time again in the book. The 5 step framework they describe is simple and should be easy to apply to small and large projects at any size company.
I am pleased that they would share this knowledge and their 5 Steps Framework in this book. I recommend "From Bricks to Clicks" for any high-level Marketing Executive and I look forward to future books or seminars by the Authors.
Suzanne Jones and Mark Heisler not only have lived in the trenches but have also come up with a "roadmap" to fix this age old problem.
Their thoughtful insight and practical solutions will work for businesses of any size and dimension. This book is MUST reading for all businesses and their team members.
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I would greatly recommend this book for use as a suppliment to the Bible for study groups or individual study of the Scriptures. I also think that this book is good for both a historical and/or a theological study of the life of Jesus Christ. It really helps to make sense of what Mark had to say by reviewing what the people knew and thought during the time that Jesus was among them so that we could view the Gospel from that perspective as well as what it means to us today.
I think that every Christian will find that they will learn a great deal from this book. As a Christian I feel that this book should be on everyone's must read list.
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I started with "Ireland for Dummies" then read "Frommer's Ireland 2001" and crossed referenced with "Ireland from $60 a Day". I learned more from these books in 2 weeks than in all of my years as a Travel Agent and Airline staff!! Their detailed in-sight and straight-forward advice was right on target. They give prices,times, phones numbers and payment information. They tell you where to go, what to do and who to talk to. I loved their list of on-line addressess for information. Only two things were wrong with my copy. They quoted every price in Irish pounds that were useless after February 2002. I realize that they had to go to print before this change and were unable to adapt in time. The other was lack of detailed mapping. A free map was included inside "Ireland 2001" but only had some of the streets shown for Dublin. I know these will be corrected in future printings. I would recommend these Frommer's books to anyone!! They are written in plain English, yet don't talk down to you(even the "Dummies" book. It was quite humorous)
The large fold out map that was included served very well during our driving tour of Ireland. Using the county and town maps that were included in the local sections kept us right on track. Distances are deceptive however. It takes longer to get anywhere you go than it would appear from reading the map. The Irish road system is not built for speed ( nor comfort for that matter) so plan accordingly. It takes a long time to drive across the country, or from county to county. More could have been made of this issue in the guide. Our biggest mistake was trying to do too much.
The up to date information on Dublin was very helpful, as were the frequent tips throughout the guide on ways to avoid the summer crowds. I used the web addresses that were included for lodging and found them very helpful for checking availability and booking our rooms quickly. Don't go without it!
Realizing this would probably be the last time we'd be traveling abroad for a while, we decided to mix it up a bit --"inexpensive" to "moderate" accommodations and restaurants in most places, with a few dabbles in the "expensive" (and even one "very expensive") splurges along the way. Across the board, the recommendations in this book were outstanding. What to see and do, where to stay, where to eat and shop.....all were presented in a very down-to-Earth way. The eye for small detail and nuances throughout the book made us feel we were getting advice from a local expert who REALLY knows her stuff.
I can't say enough about how helpful this guide was to us -- it really made our trip a memorable one. The fold-out map got us around most of the country with no trouble....once a nice gentleman in a petrol station showed me how to get my rental car into reverse.
All in all, a terrific book.
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I found the authors work to be original and easy to read and understand. Making it hard to put down.
I enjoyed the book so much I bought copies for my friends and they have enjoyed it as well.
SHE HAS ARTICULATED WELL SOME OF THE BASIC CAUSES OF VIOLENCE AND HATRED IN THE WORLD TODAY. LACK OF LOVE, RESPECT AND HONOR FOR ONES SELF AND FOR OTHERS IS PARTICULARLY SITED. "PEACE BEGINS WITH ME" SEEMED TO BE THE GENERAL FEEL.
I FINISHED READING THE G-STRING THEORY WITH A NEWFOUND SENSE OF OPTIMISM AND EMPOWERMENT.YES,WE ARE EACH VERY POWERFUL INFLUENCES OVER THIS PLANETS DESTINY.TO LOVE IS MY PRIMARY RESPONSIBILITY. THIS BOOK HAS SHIFTED ME.A "MUST" READ.
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In fact, the Authors' 5 Step Framework is quite practical to apply to any type of business with any size marketing issue. The saavy Marketing Executive will be able to apply this Framework to guide them through a refined process resulting in successful execution of their projects!
My bet is that this book will result in a cult following ala G. Moore's "Crossing the Chasm" and M. Hammer's "Reengineering the Corporation"! I also think that it would benefit the college student seeking additional reading materials....because they don't teach this in Buisiness School....yet! ...Five Stars...