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My brother and I are very sensitive to even organic sugar and fruit juice is the only thing we've found that doesn't affect us so this book is a treasure!
However, note that Fruit-Sweet is this chef's favorite sweetner. BUT he does tell you how to make your own concentrated sweetner with frozen juice concentrate. VERY NICE! Be warned, I thought I'd be daring and try pineapple juice and made the peanut butter cookies. Don't do it! White Grape Juice and White Grape & Peach Juice are the ones I've found that you can use for any recipe.
Everything in here takes a little time. But if you want something sweet and can't get anything at the nearby grocery or organic store then invest a little and enjoy this book, it's well worth every penny.
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The correct title for this piece should have been THE TRICKSTER'S MANY FACES. Chapter Six which it titled The Meaning of Synchronicity is again all about Hermes (one form of the Trickster), The Trickster at Play, and The Divine Trickster. Their thesis is another attempt at presenting a secular Deity by authors who have all but run out on the rational. Read some of their curtain call: "Like the flea, we must eventually give up our effort to penetrate the impenetrable and surrender to a reality which we cannot master but to which we must submit. In the end, to be honest to our exploration of synchronicity we must ourselves surrender to it. ... Through surrender we learn to move with the rhythms that flow through our existence and in so doing open ourselves to the wellsprings of life that are the gift of the divine Trickster." (P 144). Thankfully, this was the end of their work. All that was missing was an "Amen." Read this book with diminished expectations. The Authors were almost DROWNED by such materials as they dared to swim in. I felt like throwing them a life line.
Briefly, this book deals with the concept of synchronicity or meaningful coincidence. It deals with it on two levels, the level of science and the level of myth. Indeed, it is shown that synchronistic events in themselves demonstrate the interpenetration of matter (the realm of science) and mind (the realm of myth.) Synchronicity is shown to leap the gap between not only the conscious and unconscious aspects of the mind, but between the world of mind and the world objective events. In this way it corresponds very well to the myth of Hermes, the god of boundaries, and the messenger between the world of the gods and the world of men.
The greatest strength of this book over other treatments of the topic is the clear and up-to-date manner that it addresses the possible scientific explanations of synchronicity. It draws primarily from the world of the new physics. Here is an extremely clear explanation of Bohm's theories on a holographic universe with explicate (physical, day-to-day) and implicate (hidden and fundamental) orders. In spite of the references to the modern world of subatomic physics, it struck me that this sounds remarkably like the hidden currents of the cosmos that occultists have always alluded to. The pattern based theories of Sheldrake, Laszlo, and Chester are also examined and compared. Indeed, the concepts of morphic fields and resonance seem to uncannily resemble the old magical principles of sympathy and correspondence between our own world and the world of archetypes. Indeed, it is shown that a balanced mind (both hemispheres at the same frequency) in deep meditation or prayer may be able to "range" the implicate order and bring about increased instances of synchronicity. Since it is suggested that synchronicity is the real basis for all ESP phenomena ( telepathy, precognition, psychokinesis, etc.) it could be said that this is an effective explanation for the concept of sympathetic magic.
The use of the concept of the mythological trickster is especially appropriate and effective. Many times synchronistic coincidences seem to exist for no other reason that to shatter our preconceived and ossified concepts of the universe. That was also the function of Hermes/ Mercurius/ Coyote in mythology. It is also the function of this book in a world still mired in the dogma of materialistic scientism.
Maybe the point is indeed to drown - the rational ego that is - which is continually trying to wrap the Trickster up in neat mechanistic metaphors. This book is a wonderful introduction to the archetypes and psychological and scientific theories constellating around the acausal realm of 'coincidences.' I feel in good company with Georg Feuerstein, the late Willis Harman, David Loye and Guy Burneko in recognizing that this book speaks to us at the mythic, mental and integral or intuitional levels of consciousness and holds them all together with a light eloquent style that belies it's intent - as the authors say at the end: "Dance, like play, is a metaphor for a state of being that is both relaxed and disciplined.Both are open and responsive to relaxed intuition... To dance is to move in the rhythm of this entire orchestration. And so we must learn to dance."
Along with many other excellent books on the Trickster - including Lewis Hydes' "Trickster Makes This World", Antoine Faivre's, "The Eternal Hermes", and two classics, Norman O. Brown's "Hermes the Thief", and Raphael Lopez Pedraza's "Hermes' Children," this book reveals a powerful yet hidden god for the Western mind which needs no lifeline back to the leaky ship of rationalism.
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Chapter three has a discussion about the premium that the acquirer pay.
Part two in the book is an analysis of corporate acquisition strategies. In this analysis i didn't find anything new that I didn't know in advance
So my conclusion would be: an easy to read book with some very good examples of how wrong it can go (eg. sears, AT&T, Time Warner TBS,...), and he put a lot of emphasis on the importance of having the cornerstones of synergy in place before the acquisition as well as a discussion of competitor reations to acquisitions.
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First, the title suggests that the book will provide lots of perspective on the Internet Age. Wrong! In fact, there is very little discussion of the Internet. And most of that discussion is in the introduction where Mr. McCormack points out that he doesn't even use a computer. He makes several self-revealing comments. "But let's say I'm a reluctant convert to the Internet gospel." "My only problem is that I don't understand what it will grow into." "I have the luxury of being in the sports business which, as far as I can tell, is one 'industry' that's immune to the Internet." In a few other cases he provides anecdotes from his business career about people overusing e-mail rather than talking to each other by telephone or face-to-face. As a result, he misses important questions. How can his agency develop more business by using the Internet in new ways? So, I think the title is very misleading. Anyone who wants to get practical advice for working with the Internet should avoid this book.
The second problem I saw was that I saw no important new material in the book. The principles are all covered in his earlier books. You get 90 principles described here in 2-4 pages. The examples are all from the author's business, so you get little sense of other businesses or perspectives that might be best practices. They also reflect a perspective that many may not share.
Here are some of the subjects:
Giving Yourself a Reality Check
Speed, the Defining Factor
Giving the Workplace a Reality Check
Office Politics
Acquiring a Power Base
Promotions, Demotions, and other Career Hiccups
Rules for Deal Makers
When You Are in Charge
Etiquette for the New Millennium
As you can see, this perspective focuses on the larger organization (the kind that fewer people work for these days) and someone who wants to climb up the organization (something that is less important than self-fulfillment and contribution to many).
The book is at its best when it argues for treating people well, being considerate as though one were dealing with one's neighbor in a small town. That advice is timeless. The book is also excellent in helping to unveil the sources of misconception that cause each of us to overestimate our performance and to misperceive what we need to be doing. I heartily approve of these messages.
If you have read Mark McCormack before, I recommend you skip this book. It will add almost nothing but occasional nuances to what you have learned from him already.
If you have not read him before, I suggest you read one of his earlier books instead. What They Don't Teach You at Harvard Business School is a classic.
In either case, I suggest you skip this one.
If you insist on reading this book, focus on parts one, three, six, seven and nine. They are the most helpful and appropriate for today.
Ask yourself after you read this book then "Who are the people who can provide relevant perspectives that are relevant for today?" Getting the right advice often means asking the right person.