I really enjoyed the book. I read from it everyday. It is very touching and encouraging. I really enjoyed #51 Keep up the good work Mr. Thomas, I look forward to reading more of your publications in the future.

V Whimper

For someone at the age of 21 years old to write a book to touch on so many different issues, it is inspiring to other people and those who are Thomas' age. Purchasing the book through this site gave me the opportunity to see Thomas' talent, his pain, his goals, his views on other issues as he looked at a diverse amount of topics that many young males avoid or don't address. I truly appreciate his skills and recommend this book to everyone!

I met Mr. Thomas while he was doing a book signing at a local store in Atlanta. He struck me as a very intelligent young man and he is off to a wonderful beginning with this book. His poems are thoughtful, thought-provoking and just plain good reading. I smiled, I laughed out loud, I cried and I felt good. That's amazing to accomplish in just 68 pages. Must read and a must keep.

Mark Noll has written a most scathing review of the evangelical mind. His opening sentenace says it all: "The scandal of the evangelical mind is that there is no evangelical mind". True, harsh words, but Noll was able to put into words so much of what bothers me about evangelical Christianity. From creationism to dispensationalism I have been frustrated by the lack of deep thinking within Christian circles and often I find myself branded as a cynic for asking too many questions.

The Scandal of the Evangelical Mind does not quite drift into the territory of criticizing BEING an evangelical, only that somewhere along the way, we have let ourselves be co-opted by thinking patterns that stifle good thought processes. Noll deftly traces some of the history and development of the evangelical mind thorough the past few hundred years.

I would say that this book changed my life. It helped me to realize much of what bothers me about evangelicalism. It ALMOST made me want to give it up. And some may say that this is the danger of the book. However, I think that Noll does not want us to go that far; he honestly described the problems and begins to offer a solution to the way that we have forgotten how to love God with our minds.

I commend this to all who want to think honestly about their faith and not be afraid to be shaken.

I am in essential agreement with these other reader reviews of Noll's book. The book presents a sobering and disheartening critique of American evangelical / fundamentalist culture (or the lack thereof). Noll quite accurately castigates the tendencies of evangelicals and fundamentalists to embrace spurious, Enlightenment-like reasonings in so-called "scientific" creationism and dispensational theology, reasonings neither scientific, rational, nor necessarily Biblical. Noll is swift to note that many evangelicals and fundamentalists have a meager or even non-existent understanding of the poetic, the artistic, the intellectual. Those Christian intellectuals bound in an evangelical / fundamentalist Christian tradition must wander (in a manner reminiscent of Noll's image of the wounded lover) across a lunar landscape of indifference or even antipathy to the life of the mind.

Mark Noll is a chaired professor of "christian thought," at Wheaton College - one of the great Evangelical liberal arts colleges, as well as being one of the leading church historians of our time. Noll is also one of the leading public intellectuals within the Evangelical movement. (By public intellectual, I mean an academic whose is grounded in rigorous scholarship but who also writes - at a high level - for the general public. Stephen Carter of Yale is another good example of a Christian public intellectual.)

Evangelicals are all too often typecast as hillbillies who neither read nor think. Like most stereotypes, there is a grain of truth to the characterization - where there is smoke there is usually fire. In the "Scandal of the Evangelical Mind," Noll issues a wake-up call for a renewed commitment to the life of the mind on the part of Evangelicals. Noll begins by persuasively demonstrating the existence of an intellectual deficit among Evangelicals. In contrast to the Catholic-leaning journals like First Things or the New Oxford review, there is no real Evangelical journal of public thought. There are few scholarly journals focusing on Evangelical perspectives. Evangelical colleges emphasize teaching at the expense of scholarly research, despite decades of proof that the good teaching and good scholarship goes hand in hand.

Noll then traces the historical roots of this scandal, showing that there was a time when Evangelicals dominated top institutions of learning. What caused the decline? In what must surely be the most controversial portion of the book, Noll lays the blame on an anti-intellectual strain of populist fundamentalism. As someone who grew up with many working class fundamentalist relatives, I am more sympathetic towards that world view than is Noll. Indeed, Noll candidly admits that his thesis rests in part on his theological disputes with fundamentalism. Yet, as an adult convert to Catholicism currently going through RCIA, I have no doubt that the life of the mind is more highly regarded in Catholicism than in the fundamentalist protestantism of my youth. Unfortunately, the fundamentalists' appropriate rejection of modernity and secular humanism simply painted with too broad a brush.

Noll concludes with a slightly self-serving call to action. I say "slightly self-serving" because Noll's call to action includes the idea that Evangelical colleges ought to pay more attention to scholarship. As a top-notch scholar at a leading Evangelical college, Noll probably would benefit from such a shift in emphasis. yet, as Aadam Smith pointed out centuries ago, there is no more powerful engine for the public good than enlightened self-interest. Noll's call to action deserves to be heeded. All Christians, including all evangelicals, are called to serve God not only with our heats but also with our minds.

Until I read this lively, resource-packed book, I had no idea of the depth and wisdom that Willow Creek Community Church pours out to help people find Christ. Now I really see how evangelism at Willow Creek works, and just how careful and intentional it is. Every ounce of evangelical effort put forth in this book is designed to teach pastors, staff and church members how to show lost people just how much they matter to God. From post Easter messages carefully designed to keep seekers coming back to church for more week after week, to the scores of ordinary Christians at Willow who are actually trained to lead seekers to Christ using their own personal style, to the loving modeling of evangelistic lifestyles set forth by church leadership, this book demonstrates hundreds of ways to make evangelism a force to be reckoned with in any community . Because of Willow's experience, expertise and above all, love, they've come to understand the needs of seekers probably better than seekers understand themselves. Mittelberg's book puts the theology, theory and strategy of Willow Creek evangelism and other seeker oriented evangelistic churches together in one place. This book tells why evangelism needs to be done throughout all of the ministries of your church, and how to do it. It clearly explains how Willow Creek, and dozens of other healthy, seeker oriented Churches, are bringing people all over the world to Christ. I am so grateful to God for all of the hard, careful, thoughtful work that Mittelberg and his many colleagues in the field of evangelism do to help make believers out of people like you and me. Read it, and make your church contagious!

If you are serious about leading a church that dares to reach out to those who have not experienced the freedom of knowing Jesus, this is the book for you. Mittelberg's practical and inisightful views will take away barriers (and excuses) that keep churches from joining God in His evangelistic adventure.

Buy enough copies to widely share this book with leaders in your church. There are questions at the end of each chapter to help with individual reflection or group discussion leading to action. I can't wait to see what God will do with churches that choose to take Mittelberg up on his challenge of 10% conversion growth per year. Thanks, Mark, for raising the evangelistic bar for the Church, and for offering a practical way to make it happen.

While Canadians highly value their neighbours to the south, we can also be a bit reluctant to embrace ideas developed in the U.S. We wonder if they fit the Canadian context. Mark Mittelberg's Becoming a Contagious Church is a book that crosses the border with ease. The author communicates Biblical values that transcend culture. He does so not with lofty ideals and methods suited only for a resource-rich U.S. mega church...but with highly transferable and effective strategies that can be applied to various church contexts. I have been pleased to use Mittelberg's book to successfully train young pastors starting new churches on both sides of the border. I have also heard a variety of my Canadian colleagues in established churches comment on the book's effectiveness.

My highest recommendation, however, comes from the impact this book is having on our local church's evangelism planning. Our leadership is sold on the concepts the book teaches. Mittelberg's six-step strategy is a brilliant addition to our thinking and promises to be our strategic guide for years to come.

Super! This is the best DCU story ever since Kindom Come. The story ask the question what if Superman was not discovered bt the Kents? See what happens to other characters such as Lex Luthor, Lois Lane, Batman & the JLA if they haven't meet with Supes. Metropolis is a police state & the world is about to be invaded by an unknown alien enemy. The superheroes are not what you expect then to be nor are the supervillians.

Alan Davis provides smooth and beautiful rendering of the DCU character and its like Crisis in Infinite Earths once again! Grab this book, you won't regret it!

The main focus of this story was to see how the other heroes of the DC Universe would function without Superman to help them win public approval and win acceptance from the public. Without Superman to lead them the heroes were slandered by the press and their lives were made miserable by the government. A different look at the DC Universe. Everything was changed all because there was no Superman.

What Alan Davis's goal of the Nail was to bring back the fun of the Silver Age of comics. The age where everything was simple and the characters were happy. Since Davis was raised on the heroes that appear in this book he uses them to the best of their ability. From Hal Jordan and Barry Allen still being alive to Hawkwoman having a very strong roll. A fun story with a little camp (See Villian at the end of story) and a lot of wonder. The best characters, amazing art, and a story with intrigue.

My only gripe is that it was not long enough. It felt rushed and hurried and the beginning left you more confused then needed. I would have liked a little more depth on either end of the book. But all in all a great read.

A lot of the reviews of this book seem to center around the fact that they believe Alan Davis, writer and penciller of this book, lied to them by saying the premise is a world without a Superman, then having Superman show up eventually. What they're forgetting is that Superman isn't Superman when he shows up. This is a world without Superman, but not a world without Kal-El. To say any more would be spoiling the fun, and I wouldn't do that.

Alan Davis is, for lack of a more flamboyant word, great. His pencilling skills have been honed over years of work, the best being on Captain Britain, Excalibur and Clandestine. His writing skills came into play on the two latter works. He has always had a knack for displaying both humor and serious overtones, sometimes at once. This has never come more into play than on "The Nail."

This is perhaps the most enjoyable Silver Age book I've ever read, even if it was made in the Modern Age. That's because it isn't silly, it isn't campy, and it isn't one to avoid serious themes. A grand amount of DC's Pre-Crisis history is used (if you don't know what I'm talking about, I'm sure you can find a synopsis, as it's too confusing to explain here), and used well. The characterization is excellent, especially that of Hal Jordan and Hawkwoman, two characters who I've felt never had the chance to truly shine. The artwork is vivid and magical, just like his other works, and the splash pages of each of the JLA members are something to behold.

If this comic is anything, it's a deep admiration for what has come before. It's a man in love with the stuff he read as a kid, and now using it to write one last grand drama with it. If you like this, you'll like the books I listed above, and vice versa. Pick it up and see why the kingdom was lost.

"Smoke" should not be your only book on Cuban baseball. Nonetheless, it's a wonderful book. It's a comprehensive look at baseball in Cuba. The pictures are astonishing. I just returned from a short stay in Cuba. Cubans I met were transfixed by this book, so compelled were they by the pictures of their athlete-heroes. The text by Bjarkman, an expert on Latin-American baseball who has written widely on the subject, is a bit repetitive but on the whole lively and informative. The book badly needs an index. I gave my copy to a (most grateful) Cuban friend and have purchased another. It's a book I would give to any of my friends who enjoy the game in its international dimension.

SMOKE has received glowing reviews in almost all quarters. Richard Miller writes in Sports Collectors Digest that "rarely does a baseball book offer so much new information to a new audience (American fans) in such superb fashion" (1-21-00). LA Times reviewer Kevin Baxter praises the book's "warm and vivid picture of Cuba's 125-year-old love affair with America's pastime" and calls the volume "a fan-friendly Ciff's Notes version-brightly written and breezy, but still managing to hit all the high points" (9-23-99). Most significantly, El Nuevo Herald (the Spanish-language version of the Miami Herald)-often an uncompromising voice for Cuban-American anti-Castro sentiments-is lavish in its praise of SMOKE as "perhaps the most groundbreaking book on the history of Cuban baseball" (11-8-99) and touts the work for avoiding the "politicization" which weakens other Cuban baseball histories and also for giving equal voice to the stories of both pre-revolution and post-revolution baseball on the island.

Not surprisingly, however, even an unpolitical book will (like Elian Gonzalez) become a political "football" when Cuba is the subject of inquiry. Some of SMOKE's recent on-line reviewers, voicing a Miami-based Cuban-exile viewpoint which still finds anathema in any and all positive words about everything found in post-revolutionary Cuba, have taken to the internet to blast our book as insulting to the American-Cuban community because it does not find fault with Castro's purported human rights violations, and also to blast the book's authors as "knowing nothing about Cuba or its history."

It is our contention that potential readers of SMOKE would be well-warned to approach such off-target "reviews" in the context in which they are written. Yes, there are a small handful of typographical flaws in this book as in every other, and we are admittedly not at all shy about lavishly praising contemporary Cuban baseball as the refreshing and entertaining spectacle we have experienced it to be. Our book's considerable value and strong reception is best measured, perhaps, by the fact that SMOKE has been nominated for each and every one of this year's top literary awards in the field of baseball history: Spitball magazine's prestigious CASEY AWARD (finalist), The Sporting News-Society for American Baseball Research Award (finalist), The HAROLD SEYMOUR MEDAL (finalist), and the Davey Moore Baseball Literature Award (Honorable Mention). And Miami's Nuevo Herald found the book so meritorious that it ran an eight-week Spanish-language serialization during the months of November, December and January.

The charge that the book's authors know nothing about Cuba or the Cuban baseball scene is also quickly belied by the strong and enthusiastic reception of SMOKE in Cuba itself-among baseball officials, old-time dedicated baseball fans who are in touch with both the pre- and post-revolution Cuban League scene, the Cuban sporting press, and the dedicated "aficionados" in Havana's Parque Central who are the self-appointed caretakers of the island's grand baseball tradition. The book has been praised in the pages of GRANMA (the official government press) even though it has taken the bold step (not favored in many Cuban government circles) of carrying photos and relating accounts of the careers of players like "El Duque" Hernandez and Livan Hernandez who have subsequently fled the island for major league careers.

Contrary to nostalgia-based popular opinion found in some quarters of the Miami Cuban-exile community, baseball did NOT reach a final "golden age" in Cuba during the decades of the forties and fifties. In truth the sport was dying on the island in those mid-century decades (as it also was in the US, in the face of decade-long New York Yankees domination and the early advent of televised games). Havana's ballparks were half-empty for Cuban winter league games throughout the '50s and the AAA Sugar Kings ('54-'60) unsuccessfully begged for fans. More importantly, there was no Cuban national baseball whatsoever before the revolution; professional baseball on the island during the century's first six decades was strictly a limited Havana affair. And the amateur leagues of that era were unexceptionally reserved for white players only.

For all its other possible disastrous consequences, the revolution of 1959 launched a truly national baseball league on the island, revived waning fan enthusiasm, and opened some of Cuban baseball's most glorious chapters. Those chapters, as well as the ones that preceded, are more vividly recounted in both photos and text in SMOKE than in any other Cuban baseball history. We have also salvaged a photographic record of Cuban baseball that is slowly but surely being ravaged and destroyed by the passage of time and the existing economic conditions on the island. Open the pages of this book and step into any epoch of Cuban baseball you might chose. Be enthralled by the full-color imagery that is almost as lively as the island's national pastime itself. This is one book, we believe, that truly can be judged by its cover.

Reviewer Richard Miller in the January 21 issue of "Sports Collectors Digest" finds SMOKE one of the year's most remarkable baseball books. For Miller: "SMOKE is visual, visceral energy. The text is more like extended cutlines to describe the myriad of photos, sepia, black-and-white, color, that fill every page, often with all three hues on the same page. Every angle of Cuban baseball is explored - its origins and pioneers, Cuban stars who played in the US major leagues, early barnstorming tours that took the likes of Babe Ruth and Christy Mathewson to Cuba. The dilemmas of racial identity are seen as light-skinned Adolfo Luque was welcomed to the North American Majors, while dark-skinned Martin Dihigo, considered by many the greatest of all Cuban ballplayers, was barred. Statistical records span nearly 120 years with never-before-available data from Cuban competition for the years 1962-1998 (even Fidel Castro's short-lived pitching career receives its due). Rarely does a baseball book offer so much new information to a new audience (American fans) in such superb fashion."

This Guide is so neat it's very coforable and easy to use! My furby is now a delite little robot thanks to the THE FURBY TRAINER'S GUIDE! Their arn't many pictures or games but the are many ways to help your furby learn and understand helping information, after useing this guide your furby is sure to be a good one ,I recomend this book to any furby lovers just like ME!!

i liked the trainers guide, i mainly wanted to know more about the games and easter eggs of the furbys and to see some pics. It did have those things but the pics were silly (but some funny and cute pics). i wanted good pics of each color scheme or something not mona furby or furbybird. the best things are the easter eggs tricks saves u time of searching newsgroups and webpages and its all in one with same stuff the two booklets that came with furby too. and the registery and adoption certificates were nice and theres more than one in case another friend or family member has a furby too. nice book if your little booklets are lost or destroyed or if u dont have time to search for all the furby news and tricks. Sure get it Amazon is the perfect place to get it, since the salespeople at the store laughed at me when i bought it and called to see if they had it.

This book was perfect for training my Furby. It tells you how to play games, and what to do if something happened to your Furby. It had cute pictures too.

My biggest problem with this is the lack of detail. It's a fluff piece, pure and simple. There are some intriguing ghost stories in here, like the ones about the Comedy Store, but not nearly enough of them and with not nearly enough historical detail or research. It is far from comprehensive, as many Hollywood ghost-stories I've read about on line are not even mentioned here. Granted, if a book were going to cover EVERY single ghost story from the history of Hollywood, it would be a thousand pages long, but many of the most prominent ones are not even mentioned here. I read this for pure entertainment, since I do not actually believe a single one of these ghost stories, but the chapters were far too skimpy to give me much satisfaction. Since the author has supposedly been collecting Hollywood ghost stories for 10 years, this book seems awful light on facts.

This little book is a breezy read on some of the spectral happenings in Hollywood and it is loaded with nostalgic photos. One of the ghostly stories:Tracy Nelson (Rick's daughter) saw a man's apparition in her dad's Mulholland Drive Home once owned by Errol Flynn. One evening she heard sounds of a break-in followed by numerous loud crashing and smashing sounds in the room below. She hid in the closet till the noise stopped and then proceeded downstairs. The room looked untouched but all the lights were on and the pet cats were locked in Rick's bedroom from the inside! She moved out quickly. Also covered: the haunting of murdered actress Sharon Tate by suicide Paul Bern, Madonna's spooky Castillo Del Lago house, strange goings-on at Ciro's night spot and the Comedy Store, and several studios, theatres, hotels, and more. If you want a light, entertaining tour of Hollywood paranormal, this is a good choice.

This book is awesome! It's so much fun to read about silver screen celebrities haunting modern day Hollywood. I have read several of this writers other books and have seen her on many talk shows giving her insight into Hollywood. She is certainly knowledgeable about Hollywood history as you will find in Hollywood Haunted, as well as her other books. I can guarantee you will enjoy this book. Also, you can use this books as a guide when visiting Hollywood and see if you don't come face to face with one of Hollywood's ghosts.

You buy this type of item for the price. The price was low, and you can wear the book out without worrying about it. Good if you don't want to pay too much for a book.

"Antigone," the drama by Sophocles, has been published as part of the Dover Thrift Edition series. The Dover version is translated into English by George Young. An introductory note states that the play was first performed in the 440s BCE.

The introductory note also includes a brief summary of events leading up to the events of this play. "Antigone" concerns the family of Oedipus, former ruler of the city-state of Thebes. As "Antigone" opens, Thebes is ruled by Creon, the brother-in-law of Oedipus. Creon is at odds with his niece, Antigone, because he denies a proper burial to Antigone's brother Polynices. Antigone's intention to defy her uncle sets this tragedy in motion.

This is a powerful story about familial duty, social customs, gender roles, and the relationship between the individual and governmental authority. The issues in this play remain relevant today, and are powerfully argued by Sophocles' characters. At the heart of the play is this question: Is it right to disobey a law or edict that one feels is unjust?

But "Antigone" is not just a philosophical meditation; it's also the story of a very personal clash between two strong-willed members of a very troubled extended family. A bonus in the play is the appearance of the seer Tiresias: it is a small but potent role. Overall, this play is a solid example of why ancient Greek drama has stood the test of time.

Following the ending of "Oedipus the King," Oedipus was exiled from Thebes, blind and a beggar. We learn from "Oedipus at Colonus" that his sons, Eteocles and Polyneices engaged in a civil war for the throne of Thebes (covered in "Seven Against Thebes" by Aeschylus). The two brothers kill each other and Creon (Manos Katrakis), brother of Jocasta, becomes king. He orders that Eteocles, who nobly defended his city, shall receive an honorable burial, but that Polyneices, for leading the Argive invaders, shall be left unburied. This leads Antigone (Pappas), sister to both of the slain brothers, to have to choose between obeying the rule of the state, the dictates of familial binds, and the will of the gods. This, of course, is the matter at the heart of this classic tragedy by Sophocles.

It is too easy to see the issues of this play, first performed in the 5th century B.C., as being reflected in a host of more contemporary concerns, where the conscience of the individual conflicts with the dictates of the state. However, it seems to me that the conflict in "Antigone" is not so clear-cut as we would suppose. After all, Creon has the right to punish a traitor and to expect loyal citizens to obey. Ismene (Maro Kodou), Antigone's sister, chooses to obey, but Antigone takes a different path. The fact that the "burial" of her brother consists of the token gesture of throwing dirt upon his face, only serves to underscore the ambiguity of the situation Sophocles is developing. Even though the playwright strips Creon of his son, Haemon (Nikos Kazis) and wife, Eurydice (Ilia Livykou) by the end of the drama, it is not a fatal verdict rendered against the king's judgment, but rather the playing out of the tragedy to its grim conclusion.

Note: I have always enjoyed Jean Anouilh's "modern" version of the play, produced in 1944 and loaded with overtones regarding the Nazi occupation of France. The two plays offer a fascinating analog and students are usually quick to appreciate how Anouilh revitalizes the ancient myth with the political situation in which he lived.

As a beginner using 3D Studio Max, I did not like this book. The way the book was set up made it difficult for me to read. Examples/ tutorials would be thrown (in little boxes) into the middle of paragraphs giving explanations. I know 3D Studio Max is a complex program to learn, but this book gives so much information at once that it's overwhelming. I think I am just going to stick to a good old fashioned class teaching me 3D Studio Max rather than learn it using books. If you can, as much as possible try to buy the training videos for 3D S.M. They're , but you will get much better results with your work and you will understand the program much better.

Note: 3D Studio Max is supposedly the industry standard, but most of the industry uses Maya or Lightwave. Try to learn those if you can.

Teaches you every single feature in max(with the exception of the lenzFXmodule) This book will make you a master of max! The only fault is that the author is very long whinded, and made this book longer than it had to be. But still the information is indespensible. And I have to say that for learning the all the features of the program.

I've spent hours carefully reading through 'Inside 3D Max'. Here's what I like: 1) Great explainations of graphic concepts 2) Visual inserts of the graphic panels helps one understand how to use the tool and its features 3) The author provides project files for most the chapters. 4) The book focus heavily on creating geometry through meshing, lathe, extrusion, and lofting. 5) Outstanding explanations of texture maps. 6) The author goes beyond just the technical how-to but helps one use the tool in a creative manner. 7) I found the Inverse Kinematics chapter very helpful. 8) The demos are very entertaining.

This is a great book that gives good insights on business acumen and common sense. Where the book falters, however, is at the central theme of the book. He claims "selling" is what they don't teach you at Harvard Business School. It is obvious that the author does not know whole lot about selling either. He tries to teach sales techniques that are amateurish and perhaps what they DO teach at Harvard Business School. Otherwise, it is a good book.

Mark wrote about what the street smart manager should do instead of following the work taught in business school.

He teach you about making impression, sales technique and negotiation skill, which I think, the business school hardly ever taught its students.

I learn alot from the book.

Mark McCormack is Founder, Chairman and CEO of sports marketing company International Management Group (IMG). He was named 'the most powerful man in sports' by Sports Illustrated.

In this book McCormack does not so much criticize Harvard Business School as the title suggests, but complements the traditional business school-education with 'street smarts' - "the ability to make active, positive use of your instincts, insights, and perceptions." (Funnily enough, McCormack did not even attend the HBS, he has a law degree from Yale.) "My main purpose in writing this book is to fill in many of the gaps - the gaps between a business school education and the street knowledge that comes from day-to-day experience of running a business and managing people." He splits the 'street smarts' and this book up into three parts: People, sales and negotiation, and running a business. With each part consisting of 4-to-6 chapters.

In the first part McCormack discusses matters related to people, such as reading people, creating impressions, preparation for business situations, and improving your career. "Business situations always come down to people situations. And the more - and the sooner - I know about the person I am dealing with, the more effective I'm going to be." In the second part of the book - Sales and Negotiation - the author dicusses sales, negotiations and marketing. Sales and negotiations are probably the strongest point of both the book and McCormack, he really excels here. ...The third part of the book - Running a Business - is probably the weakest part of the book. Although there are some great one-liners, it is clear that the author is not that much at ease with writing about organization structures, policies and procedures. In fact, it looks like he despises most of these subjects. However, in the final chapter he provides some good advice for entrepreneurs and people thinking about starting their own business.

Yes, I do like this book. It is somewhat unconventional and is not really a business/management book. The examples from his experiences in sports marketing are exceptional and extremely useful. And yes, it is a great complement to the traditional business school-education (although they are now covering some of the subjects McCormack discusses, under the term 'emotional intelligence'). It is very simple to read and relatively short (250 pages). Recommended to managers and, yes also, MBA-students.