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The logic is understandable... Commodity goods have small margins, as they are undifferentiated from each other and relativly easy to reproduce. Manufactured goods take things one step further, providing higher margins due to some level of product differentiation and brand specificity. Above that are Services, where the products don't last long enough to be copied and are customized enough to prevent easy manipulation. The higher margins should lead to higher profitability and better staying power. Fair enough.
Where the book's logic becomes strained, however, is where it strethes out towards the next generation of higher margin offerings, "Experiences." While it is true that experience companies my be able to provide higher margins than can older economy companies, experience companies tend to suffer from a fatal flaw that has infected many of the companies praised in the book. That flaw is the utter lack of repeat business generated by most experience economy companies.
Take two of the companies mentioned in the book as companies to emulate -- Planet Hollywood, the restaurant chain, and Peapod, the online grocery store. Planet Hollywood is under bankruptcy protection, because people are simply unwilling to pay through the nose repeatedly for the same experience over and over again. Peapod ran out of cash and is limping along only after being bought out by a Dutch firm. Hardly two stellar companies to emulate when searching for ever expanding profits.
Throughout the book, by expounding the virtues of ever expanding margins, rather than focusing on goods, services, and 'experiences' that people would be willing to repeatedly pay to have, the authors make the mistake of ignoring the overall forest for the sake of a single tree.
In the real world, experience companies know their limitations and create their pricing scheme to represent that fact. Amusement parks sell season passes for less than the cost of two visits -- acknowledging the fact that people may pay more for experiences, but only once, and repeat business depends heavily on making the repeat worth the cost.
Had the book focused more on successful ways for experience economy companies to thrive, rather than spending its time drolling on about the virtues of failing companies with the right plan, it would have been far more believable and enjoyable.
Pine & Gilmore explain The Experience Economy; Wolf calls it The Entertainment Economy. Schmitt suggests that Experiential Marketing creates or sustains demand for this New Economy, however it is named. For all of these authors, "work" should be viewed as "theatre" and every business should be viewed as a "stage." If they are correct (and I believe they are), the quality of sensory experience is critically important. That is to say, it is no longer sufficient to offer high-quality goods or services for sale at competitive prices. Most (if not all) goods and services have become commodities. Competing on price alone seldom succeeds...especially against those which have superior purchasing power. Competing on quality alone succeeds only for those who offer what no one else has. The challenge is to achieve differentiation. According to Pine & Gilmore, this challenge is best met by understanding what the Experience Economy is (and isn't) as well as how it works; only then, thus informed, can an organization (almost literally) function as a theatre company: formulating a script which has both an exciting story line and interesting characters; assigning roles to those who have the appropriate talents; and then conducting rigorous rehearsals. Finally, it's "show time"!
Pine & Gilmore observe, "Since all commerce is moral choice, every business is a stage for glorifying something. Who or what does your business glorify? Your answer may not help you accept what is next, but it will certainly help guide what you do today." At its best, live theatre can delight, amuse, excite, inform and even inspire those who experience it. Why cannot it also be true of business relationships? Of course it can. It is certainly true of those organizations which prosper. Southwest Airlines is but one example. Its CEO once observed:
"I keep telling [those interested in Southwest Airlines] that the intangibles are far more important than the tangibles in the competitive world because, obviously, you can replicate the tangibles. You can get the same airplanes. You can get the same ticket counters. You can get the same computers. But the hardest thing for a competitor to match is your culture and the spirit of your people and their focus on customer service because that isn't something you can do overnight and it isn't something you can do without a great deal of attention every day in a thousand different ways. That is why I say that our employees are our competitive protection."
Kelleher's comments are relevant to virtually all organizations which now struggle to succeed in the New Economy (however it is named). To understand this economy, to understand what it requires of your own organization, I urge you to read The Experience Economy...as well as The Entertainment Economy and Experiential Marketing.
Disney is their hero, and with good cause: Disneyland and Disneyworld continue to raise the bar on entertainment experience. But as the authors point out, experiences are to be found everywhere -- in customer service, a TV ad, the way people work together, even a cup of coffee. And in the commercial future, experience will be king.
The premise and the execution of THE EXPERIENCE ECONOMY are equally invigorating. Pine and Gilmore identify existing examples of experiential design -- and then they go one better, with prescriptions for how to do it yourself. Excellent. So many authors are content merely to reveal The Truth. Pine and Gilmore want you and me to apply their philosophy and start changing the world. They additionally apply some moral precepts that this reader found stirring, to ensure that if change is to come, it will be positive.
THE EXPERIENCE ECONOMY is easy to read but not simplistic and has just the right amount of tables and charts to support and highlight the authors' position.
Most business books get read only half-way through. Begin THE EXPERIENCE ECONOMY, and you'll not only read it cover to cover, you'll carry it with you as a reference. Everytime you try out something to buy, in a shop, online, or simply in your head, Pine and Gilmore will be speaking to you. Like Jimi Hendrix before you, they'll be asking: "But are you...experienced?"
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I have tried several of the recipes and my favorites are the Crunchy Pecan Chicken, Blueberry Banana Pancakes and several of the delicious deserts and chowders. However, I must say if you lived in a seaport area where fresh seafood was readily available, you certainly would have constant use for these wonderful from-the-sea dishes. I really enjoyed the beautiful photos and commentary which reminds me of my many enjoyable times on the Vineyard.
I have friends who recently dined at the Black Dog and they said they enjoyed the food but did not enjoy the long wait to be seated. However, they did come back with yet another T-shirt and a mug with the Black Dog. This cookbook is a personal delight.
Anyway, contemptuous of the restaurant as I am, I sneered when my friend came home from college with this cookbook. Even the recipes sound snotty-- lots of heavy sauces, and expensive, obscure ingredients. But I agreed to make the clam chowder in the book just as the recipe called for, and it was amazing. We made a few others, and they were all at least very good. There are lots of neat ideas for omlettes.
My advice is to consider getting the cookbook, but avoid Martha's Vineyard at all costs.
Found it a very attractive book. The story of the restaurant is interesting and photographs of completed dishes were well done. Having the real employees in the pictures makes it fun. Also identifying and picturing local suppliers shows some of the real people on the island. Recipes aren't that complicated.
I've spent limited time at Martha's Vineyard as don't really like it there. Last summer the line at The Black Dog was too long so we went elsewhere. Maybe next time I'll try to get inside. In the meantime, have recipes to try!
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If you desire an academic commentary which covers the entire corpus of Scripture in a single volume, this is the book for you. Named after the premier Scripture scholar of the Patristic period, it is an update of the Jerome Biblical Commentary of more than a quarter century ago.
Not only is every book of the Bible discussed in detail, there are numerous scholarly articles dealing with history, critical methods, contemporary issues and the like. It's perspective is honestly centrist; catering to neither the fundamentalist, nor to the deconstructionist. Controversial issues are handled in an appropriate manner, giving numerous bibliographic citations representing a wide range of learned opinions.
Although Catholic in orientation, the book is equally valuable to believers from other faith traditions, and indeed, to non-believers as well. Its editors, especially the late Raymond Brown and Joseph Fitzmyer represent the very best of Catholic critical scholarship.
This book is probably not the best choice for the average layman; it presupposes a certain familiarity with theological academics. However, it is indispensible for the seminarian, the graduate student, the clergy, and the academic.
(For an "informed layman's" version, please see my review of the excellent "New Jerome Biblical HANDBOOK").
I heartily endorse this book.
Inside this work you will find the books of the Bible listed individually, with detailed commentary on verses and even partial verses. Prior to the detailed commentary, a helpful historical sketch is given to assist the reader in situating the particular biblical book in its context. It includes maps and charts.
Though this volume comes highly recommended, it is not always on the "cutting edge" of biblical scholarship. If you choose to utilize this volume, you have made a wise choice, but you should not limit your library to this commentary alone.
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When two rather unloved judges get stabbed in an indoor parking lot, the cases are actually hard to connect, because before the second judge is murdered the killer of the first judge has already been caught, and has committed suicide in his cell. This is the basic premise of the book, and it's up to Defense Attorney Joseph Antonelli to prove that the answer to the second killing is not simply "Copycat!" (in this intricate story?...not likely!).
I'm never sure what the police are up to in this book, but the Defense Attorney basically investigates the case in the courtroom. He is defending the alleged killer of the second victim--an introverted, childlike homeless man--and I suppose I have to accept that a Defense Attorney who bases his defense on arguing a complicated, whiff-of-conspiracy theory would be allowed the far-ranging latitude that Antonelli gets up to, all in the interest of justice for his client. But would a real courtroom feature so much banter about what would sound like a far-fetched, ridiculous theory, without the judge deciding it was all an elaborate smokescreen?
It turns out that Antonelli is on to something, diabolical as it may be. If the mystery content of the novel loses steam, it's because Antonelli has sniffed out the basics of the puzzle fairly early on, which allows the plot to deal with him trying to sell outlandish-sounding theories in the courtroom for many of the later chapters. So, it's fair to say that there are many surprise revelations throughout the book, but maybe not in the places you expect.
As a subplot, Antonelli begins stepping out with an old sweetheart who has popped back into his life. There is a hackneyed quality to this romance--apparently Antonelli has been carrying a lifelong torch for this one woman, which burns so brightly that none of his follow-up romances have ever taken his mind off her. Meanwhile, her past is so fraught with tragedy that she may have some serious mental problems (the reader, surprisingly, may be better at spotting warning-signs than the otherwise astute lead character!).
Despite any flaws, the book uses no end of razzle-dazzle to take some tricky ideas and make them pretty gripping in the final execution. In fact, it's pretty captivating. I'm not going to pick at the edges too much or it may start to split apart, but if you want a thoughtful moody book featuring a strange criminal trial destined to explore whether madness, in this instance, has truly led to murder, then try Buffa's The Judgement.
This was a very engrossing read for me. I also feel that this is one of the top ten in this genre, as opined by a previous reviewer. The writing style drew me in as much as the story. Smooth and captivating dialogue really kept me reading all night. A finely written legal/mystery thriller with plenty of emotion and mystery that will make you want to bring the book with you wherever you go till you finish. Itâs that good.
Inside the covers:
Oh where is the noble fear of modesty, or the strength of virtue, now that blasphemy is in power and men have put justice behind them, and there is no law but lawlessness and none join in fear of the Gods.
Highly recommended.
Dennis Pedrovic has a voice often heard in commercials and cartoons, as well as television appearances on "Law and Order" and a number of soap operas to his credit. Hollywood and television both claim Ron McLarty who has appeared in numerous films, such as "The Postman," "Mean Streak," and "Heartburn."
Acknowledged as possessing a keen legal mind, Judge Calvin Jeffries disdained the law and worshiped power. His murder in a courthouse parking lot paralyzes the community, but is hardly mourned by attorney Joseph Antonelli whose worked has been plagued by Judge Jeffries' decisions.
But this time the wheels of justice roll - the Judge's murderer is apprehended. The killer confesses, and then commits suicide. Case closed? Not really. Another judge is murdered in the same manner and Antonelli agrees to represent the defendant in what seems to be a copycat crime.
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One of the founders of the US Gov't "psychic spying" intelligence unit, the only individual in the gov't program from its inception to its termination, one of the rare handful of people to specialize in both intelligence psi data collection and scientific research, McMoneagle has demonstrated his RV abilities live before congress, in intelligence, in the lab, and on national television (some in the USA, mostly in the UK). He's the only known soldier to win a Legion of Merit (the highest award an intell agent can win during peacetime) for psi work.
If you read Jim Schnabel's "Remote Viewers..." you may end up feeling like it is a Joe-the-Hero book -- most of the amazing tales, feats of glory, and opportunities to brag in this field come directly from the archives ! of Joe's personal sessions.
So, it's pretty interesting to hear it from Joe's point of view. MIND TREK was originally released in 1993 -- two years before the US Gov't program was declassified -- back when few had heard of the subject. When the CIA declassified the program and it got tremendous publicity in late 1995, sales skyrocketed. In 1997 a second edition of MIND TREK was printed, with the small addition of a couple of chapters on RV myths and the STAR GATE program. (As another Amazon reviewer noted, other than these two chapters and a couple minor details, there is no real difference between the first and second editions.)
The book MIND TREK is mostly the story of a slice of Joe's life. Beginning in 1970 when he was in the Army overseas, when a "Near-Death Experience" (NDE) radically changed his perception, the book chronicles his learning to remote view, his work with the late Bob Monroe on out-of-body experiences (OBE), some of the more interesting R! V targets he's been assigned, and things he's learned along! the way.
Down to earth like he is, it's a good read. I found the intro and first chapter a bit long, subjectively, but from Chapter 2 on I was engrossed and couldn't put it down.
Along the way, the book provides advice from an expert for people working to learn RV on their own, info about practicing and targets and proper protocol that is basic, but critical, to the official process of remote viewing.
As a reader, I really enjoyed the book.
As one struggling to work on psi abilities myself, I've found over time that it contains a lot more great advice than I realized on the first read-through.
I recommend it to anybody interested in these subjects.
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Nye starts by explaining soft power, the ability to persuade others want to do what you want them, as opposed the hard power, the ability to force others to do what you want them to. Nye mentions the information revolution, the spread of information further and faster. Nye also talks about globalization, the growing interconnections of the world, and NGOs, Non Governmental Organizations and their relation to soft power.
Nye also examines various domestic factors and points out America's problem with converting power into influence. He also mentions popular indifference toward foreign policy which leaves foreign policy to be made by special interest groups which do not have the same interests as the national interest, which is what the citizens, after proper deliberation, say it is.
Nye points out that we should not ignore the interest of the international community in favor of purely national interest, and that the two are not necessarily incompatible.
Nye suggests a strategy based on global public needs, and rules of prudence for humanitarian intervention. He also charts a middle path between unilateralism and multilateralism.
Nye finishes by quoting a controversial former Secretary of State, "The test of history for the United States will be whether we can turn our current predominant power into international consensus and our own principles into widely accepted international norms." The problem is that in the 21st century powerful men and women will be less limited than before.
In the Paradox of American Power, Joseph Nye Jr. argues that the American foreign policy machine should flex America's soft power (described by Mr. Védrine above) muscles and ease off our diplomacy by force - whether economic or military. American soft power is the greatest asset we have. It is one thing to force other nations to do what the US would like them to do, however it is another, causing little resentment, to inspire other nations to do what they would not normally do he argues. Nye charges that the US should lead the international community to design a system founded on our fundamental values that is universally accepted by the world. Our fight against an international community is counterproductive and damages are credibility and our ability to lead. Nye cites anti-colonialism and antislavery movement as international ideals of the past, and notes today's as environmentalism and feminism.
The book is a short but eventful read. Nye presents his argument with smooth prose and a measured reasoning. One might not necessarily need this work on his bookshelf at home, but it is required reading for all who have an interest in international relations and all the decision-makers in Foggy Bottom.
Joseph S. Nye extensively talks about the reasons why the US can't go it alone. The changing global landscape in the age of information revolution and globalization, Nye says, is the primary reason for why it can't go it alone. A unilateral drive will lead to significant opposition by the rest of the world and it will considerably undermine its "soft power'. Nye gives significant attention towards "soft power" while he also holds military and economic power important. For this reason, he criticizes sovereignists who only consider "hard power" and champion unilateralism as the number one foreign policy pattern for the US.
The Paradox of American Power seems to be remaining in the center of many foreign policy debates since it well touches upon a significant issue of U.S foreign policy now and years and even decades to come. The uni-multi debate, which constitutes the core of this book, makes it quite relevant for both students of American foreign policy and scholars of global politics. This elegant book is recommended for the informed public alike.
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In Mercola's defense, neither the writer, Levy, nor Dutton editors did much to clarify and communicate his vision. The writing is stilted and humorless, the organization an afterthought. Readers will balk at the confusion between Phases and Food Plans. Inconsistencies abound: Foods allowed on one page are nowhere to be found on another. For example, oranges are allowed on the 8-meal Booster Start-up plan on page 68; yet, inexplicably, the same list (lots of duplication in this book) eliminates oranges on page 106. Without explanation, the plan itself is reduced to six meals on page 136.
With better editing and organization, and fewer contradictory menus, the entire tome could have been reduced to half its size, with twice the clarity. It's a prime example of how too much information -- right down to how to cut one's bacon! -- can spoil a vital health education.
If you can find a way to get past the book's choking design flaws, please do: The good doctor's prescription for real health is both impassioned and well-documented, eclipsing all other "diets" out there, past or present.
This highly exceptional doctor and team of therapists have helped me save my life, and at last he has written a dynamic book to reach the rest of the world! The tone is crisp, bright, and all inclusive (he doesn't miss not one fact that you will need to successfully execute this plan). I know this for sure, because for 12 months I have lived and practiced the 'No Grain Diet', as well as the other techniques mentioned in the book. As a result, I have regained my physical, emotional, and spiritual health. I am no longer insulin-dependent after 25 years, have lost 70 pounds as a bonus, and experiencing what I call the 'windows of joy and passion' for life once again. I will live this plan the rest of my life!
This is truly the LAST diet book you will ever need to buy.
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"the prince of darkness" as he is known in the trade (by the few who know him at all) is an intelligent and totaly amoral character. On the law enforcemnt side in the US we have Sarah Cahill a former expert in terrorist actions in the FBI.
This book it has to be said, is full of anagrams, but then I suspect that the world of law enforcemnt is full of them now - and being somewhat of a techno-thriller they go with the genre.
One of the things I liked about this novel was that none of the main characters are invulernable. They are people with lives of their own in an extraordinary situation. Sarah is not as 'strong' as her terroist opponent - but that only makes her more believable.
I'm looking forward to more books by this author, and if you like thrillers this book is worth picking up.
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