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Here's an excerpt from Chapter 2 which is representative of McNair's style. In it he discusses the assertion that "No One Can Motivate Anyone to Do Anything." After having reviewed a number of motivational films, he concluded:
Motivation "doesn't come out of film cans. It comes from people's heads and hearts. And we can't get into their heads and hearts --we are forever wholly elsewhere, in an orbit totally outside them. So we cannot ever motivate anyone to do anything -- it has to come from inside them. But we can [italics] create an environment in which others motivate themselves."
McNair describes himself as a "reductionist -- as a simplifier" who expresses complicated concepts in basic language. Moreover, he really means it when he suggests that "No one is sane; you're looking for compatible craziness" or "The madder you get, the dumber you are."
Obviously, McNair is fond of Benjamin Franklin and Mark Twain but also, I suspect, of Oscar Wilde. Who will derive the greatest benefit from McNair's maxims? First, those who have only recently embarked on a business career and will appreciate practical, no-nonsense advice in a conversational format. Also, others who have been swimming laps in a corporate blender for quite a few years and need a fresh perspective or two. And perhaps a reason to smile. As you read his book, you will learn or be reminded of numerous "nuggets of wisdom"...and enjoy yourself in process.
I particularly like the author's way of summarizing key points into simple,easy-to-remember maxims that help me retain the information.
Some of the maxims I found most helpful: 1)Paint a Clear Picture of the Target, 2) It's Okay to Ask 'em to Work, 3) Life is Mostly Packaging, 4) Everybody Wasn't Raised at Your House, and 5) You Don't Have to be Mad to Give Corrective Feedback. (I also liked "The Madder You Get -- the Dumber You Are! ")
I wish Frank McNair would write a book on sales, or parenting for that matter!
Buy this book and read it! You'll be glad you did!
Most of the photos in this book appear to have been taken shortly after the buildings were completed (and some during construction), so it makes a great companion to "The Architecture of John Lautner," which has mostly rescent photographs. Together, the books give a facinating "the and now" contrast, and demonstrate the timeless quality of Lautner's work.
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Bidart's success at this is in part what makes readers blow off Pound's Cantos. Bidart's interest is in human relations, and illustrated these through small interactions. While Pound had similar goals in mind, he never stayed long in the personal interaction, jumping so quickly to usury, metamorphosis, and other topics and grand modernist allusiveness. The reader feels to put-out. Bidart stayed with the people, with their hurt. Lowell taught this. Readers can argue the effectiveness, can worry about whether it is wrong for a writer to take interest in his/her own life, but Bidart has in his poems fused two hugely important poetic movements, and has enlarged the understanding of what poetry can be.
Instead: MUSICALITY. Bidart's poems have their own painful rhythms that are found not only in line breaks...but rather in the line displays, indentions, use of punctuations and capitalizations. To paraphrase Vendler, each poem is like a music sheet--it doesn't only contain the notes but the accents as well. With much use of repetition, Bidart creates suh disturbing music which works for the pieces, at times pronounced, at times implicit, until these repetitions occur in several other pieces.
The strength of the collected poems is the sustained vision throughout the years. Like Jorie Graham's "Dream of the Unified Field", here is a collection of books that seems to have that consciousness of being collected in the future, on hindsight.
Twelve years later, this collection matters a lot.