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A great book that although becoming a little outdated portrays the ongoing trends in the automobile production industry in three major cultural areas.
The three areas are;the Asian lean production (Toyota) v.s. the American system,(mass production) v.s. the European craftsman system. On a larger scale it will and is affecting manufacturing everywhere.
Henry Ford was the founder of the American mass production system, and Ford was very successful adopting it to the aircraft and steel industries. American companies adopted this system and it is one of the main reasons for American pre-eminence in many industries worldwide. Toyota has become the founder of the Lean system of manufacturing. Most of the
early adherents to this system were other large Japanese companies, and responsible for the Japanese manufacturing miracle since the 1960's, as it was adapted from automotive to all manner of industries.
The book is well written and interesting even though it is based on an MIT study of global trends in the auto industry. I would like to see an update to this book. The one anomaly I see is the German Automobile industry. If Japan and Korea have some of the most efficient auto manufacturing plants in the world and
North America is becoming more competitive, what is happening in Europe comes as no surprise. Many European automakers have yet to fully embrace American mass production techniques and are now faced with the greater efficiencies of Lean
production. The book does not explain in my mind the success of the German Auto industry. It seems to be the one exception to the rule.
What Ford's mass production did to craft production and its profound effects on the developed economies in the first half of the last century is an old but interesting story. With the advent of Ford's manufacturing techniques, there was a consolidation in the Auto industry. Within a couple of decades the number of automobile manufacturers fell from over a hundred to less than twenty and the big three cornering over ninety percent of the market share. Detroit became the center of pilgrimage for the rest of the world trying to emulate and replicate this success story in other continents.
Silently, the Japanese led by Toyota were working on a different concept of putting the automobile in the hands of the customer, at better quality, lesser costs, shorter development times and with the ability to offer a wider choice. The statistics collected from these "lean systems" is mind boggling. The competitive advantage that Japan enjoyed over the American system was neither due to lower wages in Japan nor due to higher levels of automation as widely believed. It was primarily the lean machine that was conquering the mass machine.
This book is based on the research done in the 1980's and published around 1990. The authors while acclaiming lean manufacturing as the panacea for the ills of manufacturing systems globally had at the time of the research and the publication of this work, probably ignored the next major change that would sweep across continents. Cars ride on highways, but today's businesses are quickly shifting gear and using a super fast highway for collaborating and for managing their global presence. Thanks to the Internet, the economics of information is transforming the economics of things. Dell is probably a good example of the new business model that could not have been imagined in the 80's. The tearing down of artificial walls across countries and continents also happened in the last decade.
We are badly in need of a repeat research study of the kind done in this book, in the face of the new realities. Global companies run by global citizens serving a global market and using a global currency will probably happen sooner than we expect.
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Suerte Die.
“Yo Soy, EL DIEGO” is a fabulous book. Maradona writes it clean and straight, with pure words from Argentina. Diego Maradona not only enters his fan’s hearts by this autobiographical hit, but also gives a message to soccer players from around the world. Some of his great soccer techniques are revealed. Maradona starts from “Fiorito”(Buenos Aires, Argentina), where he was born and raised by a poor family. Then through “Las Cebollitas” and his best teams, where he always made people fall in love with his great goals and strong personality: Argentinos Juniors, Boca Juniors, Barcelona, Napoli, Sevilla, Newell’s Old Boys, and his return to his most precious loved team, Boca Juniors.
In his times Maradona rocked the globe with his soccer, in this book you see what he felt as he accomplished dreams and scored historical goals. From “La Mano de Dios”, to his goals in “Las Cebollitas”(his first team from age 9-14 years). He also gives you a description of his 100 favorite players. His friends, his enemies, his family, everything is told here. Although “El Diego” does not talk too much about his unfortunate drug addiction, he still accepts he did wrong by this, truly an honest human being. With this great and explosive book over 300 pages, you’ll see what “El Diego…de la gente” feels, and thinks concerning his life. After writing this book, Diego Armando Maradona proved that he is a great person, father, and friend. This book promises that it will catch your attention and make you want to read until the end. You’ll want to read it again and again. I congratulate Diego for writing my favorite book so far, and give him my support and admiration.
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While many of Harris's points seem obvious and overdone, there's enough insight contained in several sections to make this worthwhile even as a serious review. The analysis of the aesthetic of cleanliness was a particular eye-opener, for example, as Harris makes the argument that "clean" is no longer described as the mere absense of filth; things now must be disinfected, spotless, gleaming, and (especially) lemon-fresh. Interesting stuff.
Verdict: Not necessarily the most scholarly tome, and the factual errors (c'mon, he even messes up the "Gremlins" rules!) might diminish its factual value. But still a great read, presenting many intriguing viewpoints on the aesthetics of consumerism.
Claiming to avoid the usual critiques that define our spending habits and material acquisitions as blatant attacks on the bad taste of the average American, Harris instead claims that this work approaches "consumerism" from the vantage-point of the immediate, sensual, tactile and "experienced" world. Consumerism rooted in the senses.
In this regard, Harris succeeds magnificently. He captures the often pathetic, frequently silly, and always magical associations between what we feel, what we think, and the way our product choices define for ourselves a sense of self.
Along the way, Harris reveals the inherent contradictions that inhabit our pathetic need to make a "me" out of what is purchased. This is hardly a groundbreaking hypothesis. Where he departs from the usual and typical is in identifying the insidiously clever way that advertisers pander to our individual and collective, self-created, personas by masking the true nature of the very stuff we wear, listen to, watch, eat and take into our homes.
Broken down into delightful chapter heading such as, "Cuteness", "Coolness", "Deliciousness", "Glamorousness", etc., Harris' book exploits the that what is marketed as "cute" is often grotesque, "Coolness" is almost indistinguishable from awkward "nerdiness", "Delicious" food advertising almost never articulates bodily hunger, and the glamour of the fashion and cosmetic industries are couched in images and rhetoric that, perversely, prey on our fears of ugliness rejection.
In this sense, the book is a delight.
But Harris, immersed in an urban culture where commercial images and messages are the fabric of our existence, fails to make the case for a complete and inseparable link between what we are and what we buy. His work seduces us in theory. However, it is entirely restricted to the interplay between the advertiser and the consumer. This approach gives far too much credit to the psychological acuity of the advertising industry and far too little to the unpredictable, untidy and complex interior landscapes that govern our minds and bodies.
Bromides against the so-called banal "Americanism" of modern culture always seem to fall into this trap. Being an "American Consumer" does not abrogate the universal experience shared by all living people, be they American, Finns, or Chinese. And whereas we are sometimes the unwitting cast in a play written by others, we are also the dynamic authors of that play.
Is the media so brilliant that it can read and control our inner selves, like the Wizard of Oz, hiding safely behind black curtains, manipulating our every impulse? And does Harris unmask them and free us from their nefarious grasp?
Buy this book and decide for yourself.
As for me, I remain unconvinced. Living, breathing people are far more elusive, clever and complex than anyone can claim to know.
"Cute, Quaint...", is a good, entertaining, solid read that is one-dimensional, at best.
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The book features full-page listings of the 100 top companies (merchants), that, according to Gray, offer the best affiliate marketing opportunities. Readers can familiarize themselves with the history of each company and determine for themselves whether a perfect marriage can take place. Information such as Websites, types of products and services, contact information, program administration, commission and payment schedules, revenues, and restrictions are provided to permit prospective affiliates to make informed and intelligent decisions. Gray offers a selection of merchant profiles to help readers understand the behind-the-scenes operations of leading companies in this industry. This is an insightful experience!
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And if you want perversion, you can't do much better than a comic novel about incest, which is what this book is. The structure of the book begins as an opera (it ties in to some community opera done by one of the characters), then mutates in Act III to be based on a 12-step program. Like Dahl in My Uncle Oswald, Handler isn't afraid of writing about sex, either. I was reading this on the airplane and I kept holding the book open at 90 degrees rather than the normal 180 just in case the fellow sitting next to me travelling with his young child might glance over and then alert the attendent to the pervert on the plane.
I'm not sure I liked this book, but I have to admit it was audacious, quite funny, and always unusual. The ending was disappointing as Handler went in for the more serious ending rather than really ending off as absurd as he began. All in all, this is an adult series of unfortunate events that is recommended for mature minds only.
The novel is very funny indeed with some hilarious and filthy puns that had me laughing out loud. The basic premise of discovering your girlfriend's family is incestuous is sick but is also a riot of comedy and innuendo.
My main criticism is that Handler clouds this amusing premise and great comedy in too much extra baggage. Pitching the first half of the book as an opera just wasn't needed and I think the book would have been better written as a straight comedy, it is just a bit too clever for its own good.
The book descends into ridiculous horror which I found myself enjoying and getting annoyed by in equal measure which perhaps sums up my feeling for the book as a whole.
I he can produce an adult work as delightfully irreverant as his Lemony Snickett stories for children then it would be a must read. Watch Your Mouth is not that essential.
I can understand folks who think that the humor might overshadow some of the other things however I think he lived up to his (I'm making a big assumption here) intentions well. Even looking at the photograph of the author you can see above all that he wanted the reader to laugh, and laugh you will. The book reads like a Groucho Marx movie without pretentions. It does however assume some measure of intelligence on the reader's part and you'd better be ready for some pretty darned subtle (and some not so subtle) humor.
Yeah, okay, so I'm repeating myself here. Basically we have the plot you've had described to you, the humor you've read about in some of these reviews, and the fact that I really enjoyed the heck out of this book. I anxiously await the next Handler or Snicket book.
Cheers