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However, you WILL understand how that stuff works with your computer and what's going on behind the scenes when you're word processing. There's lots of pictures to describe the stuff they're talking about, too. One thing I didn't like was that the pictures were often numbered out of order which meant I had to go searching for the next numbered picture to read. It's quibbling, I know, but it happened a lot and made the book harder to read.
I recommend this book if you have a fear of computers and want to know just what the heck is going on. I'm glad I got it. For example, why do you have to shut down your computer? Why is it bad if it loses power or you unplug it? Because the hard drive must park. If it doesn't park, the wafer thin disks inside could become damaged if the read head touches them. Then your computer dies. I learned that from the book! It's kinda rudimentary, and if you knew that already, and you know what a processor cache is then you can probably skip this book. But, if you're dying to know, then pick it up!
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If you think it is time to put away your compiler for a while and focus on how to sell your beautiful creations, then this book will help. It covers useful topics like press releases, press kits, attending conventions, and following up with potential clients and press contacts. This is good stuff. You need to know this.
There are lots of examples of effective business letters, review sheets, publicity photos, etc.
The book is a bit dated (it mentions "making your 8088 run like a 80386!") but the material it contains is as relevant now as it was then. Effective marketing materials can make or break a product. If you think you need help in this area, this book is a good place to start.
There is nothing profound or novel in this book. It is just good, solid advice on how to promote your firm or your service. It takes a very practical, hands-on approach.
How to effectively write an release a press release, how to run a product review (wow, so many young software firms fail at this one!), making the most productive use of a trade show, and holding a press conference. It is all here.
I've used and modified several of the worksheets in this book at multiple employers.
I strongly recommend this book for Product Marketing Managers, Product Managers, Practice Leaders, speakers, writers, etc. Even if you have formal training in marketing, if you haven't had the opportunity of being mentored, you'll find a lot of helpful material in this book.
It is simple, but effective. Good common sense techniques for building awareness of your firm and its products.
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"Intimate Secrets" features all the conventions about secret child books that make me and most people I know throw up their hands at this overused device. I groaned at every one of the annoying complications the author threw on to justify the baby secret and drag out the revelation for as long as she could. The number of misunderstandings are insanely convoluted. The book even contains one of those irritating sequences where Josie has something to tell Clay, but no, he says she can tell him later. Anyone who cringes at the very mention of a secret baby should be warned, there is nothing here to convince you this plot should ever be used again.
That said, the story still worked its way under my skin, enough for me to say that it is the best of this month's Intrigues. It's also probably Daniels' best book since "Undercover Christmas." My main complaint about some of her more recent work ("A Father for Her Baby," "Stolen Moments") is that, in keeping her characters constantly on the run, I never got the impression that they got to know each other well enough to make the sort of life-changing decisions they inevitably did in the end (especially in "Stolen Moments"). It's different this time, as Josie and Clay's relationship changes and evolves enough to make us believe they have a lasting future together. Even when I was annoyed by the cliche they were trapped in, I kept reading. Daniels writes with warmth and charm and her characters are likable. Josie and Clay are both strong and intelligent, and their passion feels real. I came to care about them both. The secondary characters are developed in a few deft strokes that brings them to life without overshadowing the leads. The mystery is well done, an equal part of the story with the romance as it should be in an Intrigue. The final twist is a surprise because we've been expertly mislead to believe things were more straightforward than they are. Nicely done.
The book is still seriously underwritten, even more so than usual for this author, with some moments and emotions skimped on. Judging by the huge page margins and large type, there was more than enough room to flesh out this tale some more. (Normal type and margins would probably make this more of a 220 page book than the 248 it clocks in at). Still, I would recommend it as a solid example of romantic suspense. Anyone who can still stomach this plot hook will find "Intimate Secrets" to be a satisfying romance and mystery.
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