List price: $16.95 (that's 20% off!)
I'm new to marketing. I was asked by an internet based training company based in Chicago to write a proposal to market their web site. I knew nothing about marketing. My expertise was in web design. I got on Amazon.Com and started reading reviews on books about internet marketing. The reviews for Dan Janal's book were very favorable so I decided to buy the book.
I read throught the first few chapters and already knew what to put in my proposal. We are now getting an investment banker to lend us $50,000.00 to develop and market our web site.
I've also started my own business on the side and will definitely implement the techniques that I've learned from this book into the development of my own business.
There is a limited time where you can get into your niche on the internet. I feel that Dan Janal has enough experience doing this himself that anyone who follows his advise will be able to get into their niche and become the next Amazon.Com.
It's a joy to read Janal's book!
Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service.
Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it.
Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
List price: $39.99 (that's 50% off!)
At many places the book is ambiguous. For example, if process A is running when an interrupt comes that will eventually wake up process B -- which kernel stack does this interrupt use? A or B. Well not too difficult to figure out, but the book should point these little things out rather than making general statements like "the IF flags are saved on the stack" -- everyone knows its saved on the stack, but which one?
There is no shortcut to reading the source code so there is no point in explaining one zillion times that mov a, b will move a to b. BTW the author never explains various things that gcc and ld implicitly do to the final image (e.g., how is the function table for do_initcalls created and populated and why does the order of linking change the initialization process. etc etc)
I regret buying the book and I wish I had spent my time and money on grepping and buying coffee. Read the DJASM guide to gcc and assembly and use any source navigator to browse through the source. Its far simpler that way -- and you are uptodate with the kernel releases. happy hacking!
Pavan
This slanted perspective usually reflects having a lousy idea for what needs to be changed that is being legitimately resisted, a poor understanding of how to communicate about change, and a one-sided view of who should benefit from any change (usually the executive).
In The Change Monster, Ms. Duck addresses the communication issues directly, the one-sided view of who should benefit indirectly, and pays not enough attention to what the idea for change should be.
The book opens with the perspective of organizations that have to change . . . or else because they have just been taken over, taken someone else over, or won't be around if they don't change. Those situations create the potential for a burning platform to get everyone's attention.
Relatively little is said about getting attention when the wolf isn't so near the door, except to cite Dr. Grove's advice, "Only the paranoid survive." That's the hard part. I hope the author will spend more time on that point in future books.
The book describes a new taxonomy for evaluating where you are in the change process: Stagnation (essentially stuck in a rut that isn't working); Preparation (getting people ready for making an important change); Implementation (figuring out and announcing the details of what to do); Determination (actually carrying through on the plans and new commitments); and Fruition (using the new success to strengthen the foundations of future progress). The author does a good job of pointing out that people and parts of the organization can be at all of these steps at exactly the same moment in time. The leaders need to know where people are, help people know where they are, and encourage progress to the next step.
For most people, the key benefit of this book will be in realizing what the important communications challenges are after everyone has been given their new assignments. Many executives will want to drop working on change at that point, and instead drop the ball on the process. You simply cannot communicate too much after the marching orders start to be developed, beginning with asking lots of questions and listening. The emotional commitment has yet to have been made by most in the organization, and you can get counter-reactions instead of support very easily.
For others, the key benefit will be the excellent descriptions of the kinds of emotions that are often felt at the various moments and stages in the process, and how these emotions can be constructively addressed.
I enjoyed the two extended case histories from Ms. Duck's practice that form the bulk of the book. One involves turning around a fading industry leader that was part of Honeywell, and the other is a consolidation of the research-and-development operations of two merging pharmaceutical companies. The first example is more often on the right path, and the latter is more often not. Good lessons are pentiful in both cases about the messiness and nasty surprises of change that will be helpful to those who haven't been through these major transformations before.
Many people will dislike the examples in the book because the clients are off doing the wrong thing all the time except when rescued by the consultants. I'm a little uncomfortable with a book that relies on case histories with so much intensive consulting involvement as really being a management book.
Most significantly, you can simply put the wrong change in place . . . or at least one that isn't as good as a readily available alternative. This book focuses so little on that issue that I fear it will be overlooked by those reading this material. In that event, the myopic executive who see the problem of change as "my people won't change" will simply be able to use consultants in new ways to "bribe and cajole my people to change in the ways I like." I fear that solution often won't solve the problem.
I admire Ms. Duck's candor about her personal life and her consulting experiences. She's got what it takes to hang in there!
After you finish reading this book, I suggest that you think about where you have agreed with others to make a change that isn't occurring. Could it be that you haven't brought other people along with information and emotional reasons to support the change?
Find ways for your organization to be the best it can be!
That's what's good about this book. It's loaded with Ms. Duck's personal experience working as a Change Management Consultant for BCG. She presents two real cases (one real and the other one an amalgamation of similar companies), tells us what was going through in the heads of management and employees. She painstakingly details the action that was taken and how it affected the company as a whole. It's a very good book to start your way into the realms of change management.
This love, of course, led to his present career. But, more importantly, his voracious reading gave him an education that he was missing otherwise. He would live on a sandwich a day so he could afford to buy more books.
This is a compelling story from one of the most compelling storytellers. Anyone who loves to read will find much to identify with, especially those of us who keep logs of what we read. It's so nice to find another like oneself.
After reading this, I want to go out and find more L'Amour books to read, especially The Walking Drum, which gets a specific mention because it concerns reading. Education of a Wandering Man has become a new favorite autobiography. It is one-of-a-kind.
It is refreshing to me to read work by an author who uses a lot of reality. Geographical locations, people in history, events, and many other things. Of coarse it is fiction, and does contain that certain piece of fantasy that is easy to get wrapped into. The whole heroic ideal, the fast draw, and the good guy who always gets the girl.
"<...>Your book is a pudding stuffed with apposite observations. Like excrement, it contains enough indigested nuggets of nutrition to sustain life for some."
The book contains many literal transcripts from uunet news postings which use the same tone.
Many examples of Unix insanity are given, who didn't ever use rm * .o when actually rm *.o was meant, or who doesn't think that the sequence mv a -a; mv -a a should result in file a back where it was ?
Sometimes the complaints are unjust (occasionally footnoted with something along the lines of: well it is possible to do this, but not obvious), outdated or irrelevant, but most of it is very true.
As a certified SUN OS administrator and former UNIX network manager, this book crystallizes for me the reasons why (like all things painful) I stopped.
It is chock full of precise examples and loaded with anectodes that back up their technical arguments against all things UNIX.
However, it is (most importantly) a well written and very entertaining book. I read it three times with the same enjoyment each time.
I laughed until I cried. When I was done, I laughed some more just remembering it.
This is for me (quite literally) on my book shelf with three or four all-time favorite books.
List price: $14.99 (that's 30% off!)
That having been said, readers will come to understand that the central figure of the six-movie Star Wars saga is really Darth Vader, and that he is really George Lucas' favorite character. The fiction and non-fiction look at this tragic hero-turned-villain is insightful and very comprehensive, especially in the chapter that chronicles Darth Vader during the time span covered by the Classic Trilogy.
Like the other books in the Masterpiece Edition series, the cover price is pretty high, but I found this edition on the discount bin at Waldenbooks. It was the only one left and the cover had a tear, but that was the box cover and not the book.
The large figure of Anakin Skywalker (as seen in Return of the Jedi but in non-ghostly form) is really beautifully rendered, although it does not have a lightsaber (the small figure -- which is NOT included -- paradoxically does).