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Pass on THIS book and learn about IKEA and its very interesting challenges, history, strategy, and product line (and its founder) from better authors around the Internet.
The book claims to tell the IKEA story, but really focuses on writing a biography of Ingvar Kamprad, the company's founder. As a biography, the strength of the book is in describing the family and physical environment that were early influences on Kamprad. Past about the first 30 pages, the book doesn't add much. The most interesting parts of the biography come late in the book when Kamprad's early associations with a fascist group are detailed in the context of press reports exposed in the late 1990s. These should have been fully developed early in the book, rather than treated as a later discussion of how to handle bad publicity. Most good biographies teach you something that you need to know. When I was done with this one, I didn't feel like I had learned anything. There probably were lessons there to be drawn out, but the author did not succeed in helping me find them. That meant that I knocked the book down one star.
IKEA has been an interesting international success with an unusual formula. The book assumes a great personal knowledge of that formula. Yet there are very few of the IKEA stores in most countries, so many people who will read this book will lack the experience of knowing about what is being described. Originally written for the Swedish market, that lack of handling the perspective of what the store experience is like limits the book's ability to translate its lessons. I rated the book down one more star for insufficient background early in the book on the reasons why the business works and how it works today. These are dropped in occasionally, so many of them are there by the end. You would then have to read the book a second time to really understand the relevance of the points.
Next, the book attempts to describe the company's success. A lot of time is spent on this, but the author seems to lack the perspective to pick out what is important and what is not. Kamprod is a classic experimenter. If something works well, he does a lot more of it. After a while that pattern becomes something he will not vary from. Since he was not a systemmatic experimenter, it meant that many developments were delayed. On the other hand, he always made it a place where people liked to work so he had someplace to stand on for continuity as the experiments continued. Without the necessary perspective, this is a little like reading 30 annual reports. Unless you have lots of management background, you will have trouble seeing what the important management lessons are in this book.
Basically, Kamprod is an advocate of low-priced distribution of low-cost, mass-produced goods based on high quality designs. His personal values are those of family and treating people with hospitality (like an honored guest). Having started his business from the family farm in Sweden with family and neighbors having been the first customers and employees, you can see the influences quite easily. What is unusual is that his business model developed earlier than that of other furniture merchants. It was reasonably complete by 1960. Only in the last ten years have we seen a reasonably similar store experience in the Boston area.
The best part of the book is that it contains lots of first-person stories from Kamprad. As such, this book will be a valuable source for the first person to write a good book about IKEA as a management case history. I hope that book will soon be written. There must be important insights to be gained about how IKEA developed its business model so many years ahead of others, but I could not figure out what those insights were.
In the meantime, unless you have a compulsive interest in learning more about IKEA today, skip this book.
The book is well written and researched, all the facts are true and THE MAN HIMSELF Ingvar KAmprad has had a finger with in this book.
AND INGVAR KAMRAD IS IKEA. You cant separate the founder of IKEA from the company itself. Yes, Ingvar has put his soul in to this company and it is this mans thoughts and actions that has made this company to what it is.
At first glanze this book is really boring. But if you give it time, let it melt in and try to see how it was in Sweden for 50 years ago: IF you can put the book in to context you really get a complete and a invaluable picture of THE IKEA WAY.
Without sounding to cooky I just wanna say that this book is right up there with the books about Nordstroms, Jack Welch and etc.
Really, buy this book if you wanna learn lean and mean business the IKEA way. The customers rule....this is the IKEA way...
So you think Jack Welch is better? Just wanna tell you that Ingvar Kamprad made the 50 riches people in the world list!!! THATS SOMETHING!!!
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For the average owner who wants advice and information for raising and caring for the average bulldog, the book is minimally helpful, in my opinion. No more than a third of the book contains any practical advice at all, and most of that has to do with show dogs. At most, parts of four or five of the eighteen chapters contain advice useful for ordinary owners--and some of that, like the advice on nutrition, seems woefully dated, while a fair bit has nothing to do with bulldogs in particular and amounts to common pet-owner sense. (Like anybody of normal intelligence doesn't know to take a snake-bitten dog to the vet, for instance.) I can't say that I found answers to more than one or two of my many questions about owning a bulldog.
I'd never have bought this book in a bookstore, where I would have seen quickly that it didn't contain what I was looking for. Still, if I'd paid ten or twelve dollars for the book, I'd have been disappointed not to find what I had expected, but content with the enjoyable parts. At ... dollars, I consider the book a seriously bad value for me, an average owner.
I was looking for a pet owners book and this book left me wanting for more especially with health issues. The book was written in 1985 so it is slightly outdated. However one bulldog website said it was a must for any serious bulldog owner. I have mine and hope to use it someday.
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It does provide an example of a nice family tree project that a child can create.
"Who's Who In My Family?" by Loreen Leedy gives a child a more well-rounded introduction to the relationships in a family tree.
Also, for more really fun hands-on learning inspired by literature, check out Sweeney's Me on the Map. It is excellent and will stimulate activities for weeks. Joan Sweeney's purpose in her books is to point out each child's unique place in the world, in the family, etc. Since they are written so simply, even the youngest kids get the point and are empowered by their message.
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Come to think of it, "Cold Shoulder Road" read as if it were written half by Aiken and half by committee. Perhaps she is simply tired of the series. If so, she should let the thing die.
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A much better book for most aspiring language learners looking for a how-to guide is Graham Fuller's "How to Learn a Foreign Language". It is less academic and more practical in tone, providing many suggestions with plenty of examples. The only practical things I saw in Rubin and Thompson's book which Fuller's did not have are (a) a self-test to help you identify your weak spots in language-learning skills, and (b) a section to help you clarify your objectives in learning a new language.
If you like the academic approach, this may be a good book for you. If you prefer a more familiar tone with a "hands-on" emphasis, get Fuller's book instead.
Many language teachers do not teach well HOW to be a student of the foreign language that they teach. That is because many of them are native speakers and never themselves had to think about how they learned language. Also, many of the teachers (particularly native Chinese teachers) are the product of a very archaic and dsyfunctional (my opinion of course) education system. Students of such teachers would benefit greatly from reading this book.
Also inspiring is the latest research and theory about language learning presented here. When I began foreign language learning, it was an accepted "fact" that adults (like me) could not learn languages as well as children. It is a suprise and relief to read in this book that research now debunks this myth.
I was suprised to see the other reviews of this book here on Amazon and to see that they were negative. I have found it to be a very helpful, well researched and well written book and an important reference in my continuing language studies.
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Hoff also makes a series of implausible and ultimately ludicrous excuses for Nixon's involvement in Watergate. Predictably, she absolves the President from much involvement and any guilt. She points the finger of guilt at a dizzying array of Nixon suborindates (all of whom went to prison). Nixon is the epitome of grace, honesty and courage in Huff's eyes, a view which will delight those who revere the 37th President. But for those who have a less charitable view of him, this will be regarded as hagiography at its apex.
In my opinion, any book on Nixon is worth it if you are trying to figure out what he was all about. The fact is the guy was so complex, introverted, and troubled that all of them will be right and wrong at the same time...