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The material is very well illustrated. Again, good work .
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So then I consulted the Microsoft Knowledge base, and discovered Q316452 which lists out all the mistakes in the book. What a mess! These authors really rushed the book, and made a lot of mistakes as a result.
On the bright side - I did pass the exam, and the book did give a good overall perspective of the knowledge required to pass. My advice, however, is to make this book a supplement to a much larger amount of study. The exam had a surprising amount of questions related to the PC BIOS (APM vs ACPI) and SCSI BIOSes.
To the authors I offer this - please put out a Second Edition as soon as you can, and correct these errors. The 70-270 is a fundamental exam for the .Net MCSE's, and I don't want to be working with dummies!
My only complaint about the book is that much of it was obviously the Windows 2000 Professional Exam Prep, and whoever performed the global search and replaced missed quite a few 2000 references. It can sometimes be a little confusing when they are giving you a scenario involving Windows 2000 and Windows XP, and the answer does tell you to boot from the Windows 2000 CD-ROM to correct your Windows XP installation.
Regardless of whether you are studying for the MCSE exam or not, if you want to delve into the Windows XP OS and learn about things that may not have been obvious, this is a great book.
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A book that is great for the person starting out is Make Your Website work for you. It's a basic book, but it gives a more robust program. There's also one about affiliate marketing and developing associations. I think both will help you better market online.
When a Web site offers the opportunity for a person to enter an e-mail address on the company site and receive promotions, newsletters or other information, they are using opt-in e-mailing. Opt-in (or permission based) e-mail advertising, is stressed throughout the book.
"Email Marketing" goes into the nuts and bolts of opt-in to show how to do it well. It is filled with first-hand accounts from a diverse group of companies on how they use opt-in e-mail to stimulate business. The book also shows several Web sites and documents used in direct marketing.
Companies considering the use of e-mail sales messages as a marketing tool to build a client base for their businesses should look at this book first to see how to use e-mail effectively without spamming and hype. "Email Marketing" covers the positives and negatives of using e-mail to capture prospects and customers.
"Email Marketing" is no flimsy tome on spamming. It is a serious attempt to help businesses use the positives of e-mail to increase their customer base. Without using technical jargon, "E-Marketing" covers the thorny problems of setting up e-mail format to relate to many different messaging programs. Reading this book is an excellent first step to create a successful e-mail campaign.
Prior to reading this book I did not have a lot of experience with Email Marketing (other then a "victim"). I would really advice anyone in this situation to read this book before sending out any email. It really got me started on the subject and I know ordered several other books for a more detailed discussion of several aspects.
There is some discussion about how to answer email send to you. However, most of the book is focussed on sending out (batches of) emails to you clients/prospects to get them to do something (most of the time visit your website or place an order)
This books is a real *must* read for anybody wanting to use email as a marketing tool. It will prevent you from making numerous of costly mistakes and it will give you plenty of tips and hints you probably didn't think off.
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An excerpt, "To give a simple example, consider the choice between alternative A - you get $100 today - and alternative B-you get $95 today. Suppose you had to guess how a stranger, about whose preferences and future expectations you nothing at all, would choose." This is UNIVERSITY LEVEL MATERIAL?!?
Do yourself a favor, look somewhere else and do not buy this [book]
Also, the way the questions are worded in the end of chapter reviews leave little relevance to what was taught in the preceding pages. Often questions that are asked are open-ended and very ambiguous.
I would not recommend this book to anyone and have asked my University to stop using this book because it is so flawed.
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According to Fritz, the Christians continued in their benighted state until they had the good fortune to be attacked by militant Muslims, at which point, <
Jean Fritz needs to follow their example. This book is venomous, egregiously inaccurate agitprop garbage.
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so i recommend not to buy this book
Tambien necesitaria tener mas informacion sobre el trabajo de freehand con las impresoras postscripts, e imprenta en general.
En definitiva un gran libro para partir, pero uno malo si lo que se necesita es aprender nuevas tecnicas o trabajos mas profesionales.
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