The book is organized into five parts:

Part I - Overview and Opportunity Identification/Selection; includes an introductory section and The New Products Process, and Opportunity Identification and Selection.

Part II - Concept Generation; includes sections on Preparation and Alternatives, Problem-Based Ideation, Analytical Attribute Approaches.

Part III - Concept/Project Evaluation; includes sections on The Concept Evaluation System, Concept Testing, Full Screen, Sales Forecasting and Financial Analysis and Product Protocol.

Part IV - Development; includes sections on Design, Development Team Management, Special Issues in Development and Product Use Testing.

Part V - Launch; includes sections on Strategic Launch Planning, Implementation of the Strategic Plan, Market Testing, Launch Management and Public Policy Issues.

The book is a thorough overview of the product planning process, and a very useful validation for someone who had already been involved in product planning. The book could have been enriched considerably by the use of more case studies and examples. The Applications section at the end of each chapter was meant to be a method of reflecting upon and putting into practice some of the ideas learned in the chapter; but the questions were oddly written and there was no "answer key" or discussion of those questions, so I didn't find that section useful at all.

Having taken the U of Mich course centered around the material in this text, I can tell you that you'll find at least a third of the material directly applicable to NPD processes at work. A great primer for anyone new to NPD.

This seller is very slow in getting the product out to the buyer. Be patient, it will come to you some day.

Finally, after purchasing and reading four other books on incorporation and start ups, I purchased this book. I found it extremely well written, understandable, and clear-cut in the exact steps necessary to get the job done legally and quickly. There was just enough support information to guide me through the areas I had questions about. If you can't get the book here, order it from the publisher, but do yourself a huge favor and START with this resource.

Some great, informative writing, especially for musicians - Burgess was a composer as well as a writer. I am a music reviewer and I found his essays on Shaw and music most informative, ditto on Ravel. I do not think too much of the editorial comments, however.

Whenever I retrospect Anthony Burgess, I am reminded of one comment: 'While the estimation of Burgess as a novelist is controversial, that as a critic is appreciated almost unanimously.' Probably its truth becomes more and more apparent as time passes. Among his well-known critical writings are "The Novel Now" and its development "99 Novels: the Best in English since 1939", and what is more, the collections of journalistic pieces: "Urgent Copy", and "Hommage to QWERT YUIOP". This one, collected poshumously, was published in paperback form this year.

According to the preface, the editor saw Burgess when he came to his university when he was wrestling with a doctorial dissertation and feeling bored. He was fascinated by Burgess'freewheeling character, wide reading and total recall. He says that Burgess could speak on almost all the themes of literature and recite endlessly 'The Wreck of the Deutchland' by G. M. Hopkins.

The construction is: (1)Genius Loci--invocation to a land (2)In Our Time--current pieces (3)Ars Poetica--on general culture (4)Anniversaries & Celebration--a lament for the dead

As is usual, the topics vary widely from Orson Wells, Marylin Monroe to Thatcher. I am a little surprised that I read it through easily as if I were carried by the stream of music of a 4-part Motet. The word 'infinitely readable' also appears on the back cover. His writing seems like a later Mozart.

It is very easy to read, but is incomplete, and leaves many holes. I feel like it starts really interesting points and then stops talking about them

This is without a doubt the best book I've found yet on Parisian architectural history. Sutcliffe has done an incredible job of merging discussion of the architectural features of Parisian buildings and monuments with the historical context that influenced (and was influenced by) them.

If you have ever been fascinated by the spectacular buildings, monuments, and boulevards of Paris, this book will be a treat. After reading this book, Paris seemed like a totally new city to me. Apartment rows that I'd previously not even noticed suddenly took on meaning and importance for me. The larger patterns of the city became clear to me. And I felt a physical link with the history of Paris.

I loved Sutcliffe's writing style, mixing humor with information and sharing his personal opinion of buildings with the historical facts. I also enjoyed the insights on the social atmospheres and values of each timeperiod and how they influenced the way in which the structures were built and what the public reaction to them was at the time.

I have many books on Parisian architecture, but this is the one that I always come back to and read over and over...

There are two types of people who would normally consider buying this book: a person interested in world literature and/or poetry, or someone who enjoys or is studying Japanese literature in particular.

For the former, this book will be more than satisfactory. It contains a broad cross-section of poetry, from ancient times to more recent poets, and includes an easy to understand introduction to the general history of Japanese verse. For those who enjoyed this, the next step would be to move into a larger collection like From the Country of Eight Islands.

For someone more serious about studying or reading Japanese literature, it would be better to go strait for From the Country of Eight Islands or one of the more concentrated collections/translations. This book was apparently only meant to satisfy a nitche in the area of published works, i.e. a small, general collection of Japanese poetry translations, but, as can be assumed from only having a little over 200 pages worth of material, only quick looks at a broad body of poetry are offered. The introduction, as well, does not move beyond the realm of common knowledge on the subject, and will leave people who already have a base of information handy wanting more.

Overall, the translations are not terrible, but they are also not wonderful. The choice always needs to be made between getting across a poetic feel and portraying all of the nuances contained in a poem. Although the translations are easy to read, it would have helped to have footnotes or some other guide to glean further information from.

The bottom line: great for the dabbler, lacking for the student.

I stumbled across this book at a garage sale in southside Chicago. Though then 15 years old, it still had its cellophane wrapping intact. I pity the people who had it for so long and never peeked in, because it is a beautiful collection of poetry. It samples a wide range, from around 1000 a.d. to the 20th century (much of it tanka and haiku). At around 200 pages the book is a bit short for the task, but what is here is superbly rendered, and many of these poems can fill an afternoon with reveries. I have taken this book with me everwhere.

Anthony Burgess wrote this light novel about the same time he was doing the first volume of his autobiographical "Confessions" entitled Little Wilson and Big God. If you don't know the autobiography, maybe you can take The Pianoplayers as straight fiction. But I had read Little Wilson and Big God, not once but twice, by the time I picked up this novel in a outdoor bin in Sydney. And I was hopelessly aware that much of what I was reading was pure autobiography, loosely repackaged with scarcely a fictive figleaf to disguise it. In this case the figleaf is a change of sex. The narrator is Ellen Henshaw, an elderly woman born in the same place and year as Burgess. Henshaw's father, a dreamy, easygoing musician who plays piano accompaniment in fleapit movie theaters, is merely Burgess's dad pulled down a rung or two on the social scale. The first two-thirds of the book follows Ellen and her father on their picaresque social and sexual adventures, through bedsitters, cinemas, pubs and music halls in Manchester and Blackpool. Finally old Mr Henshaw collapses and dies after three weeks of a marathon performance at the piano keyboard. This brings the quasi-autobiographical section to an end. Ellen now goes back to school--first to a convent, then to a school for whores on the Continent. She tells us sketchily that she amasses a pile of money, returns to England, then gets back on The Game as an enterprising madam with a international string of brothels. Somehow a son appears in the story and has farcical adventures of his own, mostly involving an obese mother-in-law who dies on holiday in Italy and gets strapped like a piece of luggage to the roof of a Fiat. Burgess is very inventive with his heroine's career path--for example, she is lured from convent to courtesanarium by a high-class Belgian strumpet disguised as a nun--but he doesn't have the stamina to develop the characters' turns of fortune into something more than a series of whimsical digressions. I was irritated by the cavalier attitude of an author who seems to be asking me to care about characters who are presented as little more than cartoons.

This book is wonderfully written by a master of the English language. He writes in the first person as a girl, a difficult task for any man, but if you didn't know who wrote it, you wouldn't be able to tell. The book is entertaining and very interesting. It is very different from "A Clockwork Orange," which is good because here you can see the author's depth and amazing ability.

A good thing about this books is the examples. He uses the same data sets to demonstrate how several statistics techniques can be applied to those data sets.

I had this book in school when studying probabiity and statistics. Anthony Haytor is a Ga Tech professor in Industrial Engineering, and I think that his book is a great choice for students and for those who studied statistics and now need to revisit some subjects. Having graduated a few years ago, I recently purchased this new edition for reference.

May look expensive, but a complete insight into the art of picture persuasion in world war two. Most of the examples are posters and film stills from the period, supported by a written commentary of the background and significance. There is also a good essay on the psychological warfare campaign against Germany after D-Day which was designed to undermine the will to resist inside the Reich. Amongst the less well known material is a full treatment of Japan and its largely unsuccessful campaign to win over conquered nations, such as the Philippines, to its co-prosperity sphere. Perhaps the underlying message is that war propaganda only succeeds when its message is borne out by what the intended recipients see all around them in any case. Some images in this book, such as Colonel Blimp and jackbooted nazis, still appear in cartoons today. There are a few mistakes, eg William Joyce or Lord Haw Haw was hardly a "renegade Englishman" given that he was an American citizen, howbeit with an illegally acquired British passport. Popular humor of the early 1940s is well represented in the poster examples, although one suspects that Dr Goebbels never really understood the British psyche. All in all, a good read and viewing.

This book has a great deal of artwork in it from all sides of the war (subtitle is "An Allied and Axis Visual Record, 1933-1945"). It is beautifully illustrated. This is a good price for this book (I paid double). Valuable to anyone with a fascination of the "fourth front" of WWII.

Professors Diaz-Stevens and Stevens-Arroyo have done both the academic and the religious community a great service by both describing and analyzing Latino/a religion in the United States. They bring current concepts from sociology, culture theory, and theology to what is a too-often overlooked topic -- the ways in which growing Latino/a populations are changing the United States, as well as being changed by them. The book has a developed historical focus, and also makes suggestions about the future of scholarship on American religion. Obviously this is a necessary book for those interested in Hispanic Americans and for those interested in American religion. But it is also helpful to those who want to get a firmer grasp on the directions in which the United States is heading at the beginning of the new century.

This book is a "must read" for all serious students of the contemporary Latino/a religious, cultural, and political experience in the United States. The authors bring assorted research skills and first-hand knowledge of many of the individuals and movements they describe in filling in a complex picture of social change in churches and society. In so doing, they provide an important overview of Latino religious experience (both Protestant and Catholic). This is a story that has been told in a largely piecemeal fashion up to this point. Profs. Stevens-Arroyo and Diaz-Stevens also rightly call social scientists to task for a general neglect of the varieties and vicissitudes of Latino religion. Their book provides much needed clarification of the term "Latino," along with an array of contemporary social and census data on Latinos in the United States. This study also provides valuable insights into the dynamics of organizational change and the role of individual leadership in turning (or, in some cases, failing to turn) religious instititions to the advantage of a group in the form of social, cultural and political movements. Most significantly, Recognizing the Latino Resurgence in U.S. Religion illuminates the dangers of entangling the Latino experience--religious and otherwise--with that of Euro-Americans and Afro-Americans, or of naively assuming that Latinos are following the assimilationist model of the Euro-American experience. The American penchant for thinking along racial rather than colonialist lines is also subjected to a much need critique vis-a-vis the Latino experience. The text is dense at points, but always engaging and filled with provocative insights into the ever-changing dynamics of religion and culture in American society. This book is highly relevant to a variety of topics as diverse as ethnic and intergroup relations, the theology of popular religiosity, Latino religion(s), social change, organizational dynamics, studies of identity formation, multicultural pluralism and the complex role of faith experience in American political and social life.

I enjoyed this book. But a lot of times I noticed that there would be a chapter focusing on one character for awhile while he/she interacts with another character. Then there would be a chapter focusing on that other character going over some of the same things that were covered in the previous chapter. It wasn't something that really detracted from the quality of the book, but, like I mentioned, it got redundant.

I liked how Mach started to show some ability at magic, and then later in the book he becomes the Robot Adept. It was also pretty interesting how Mach and Bane had their competition at the end and they competed against each other while one was in Proton and the other was in Phaze. Especially when they had physical matches and the technology wouldn't work in Phaze and magic wouldn't work in Proton.

I would recommend the book.

This is an overall solid book, not great, but also not terrible. I thought the idea of having two worlds, one Science based and one Fantasy based with elements not working outside of their native world to be brilliant. (ie, technology doesn't work in the fantasy world, and magic doesn't work in the science world.) It's the middle in a series of books, and seems like I might enjoy it more if I read the other books as well. Still, overall, it's a very good book.