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It is divided into six topical areas. The first three papers deal with environmental hazards. The next five are characterized as being in forestry, fisheries or genetics. Part three consists of three articles in the category of habitat and animal studies. Part 4 deals with health care and public policy and includes two articles. Part 5 is four articles on clinical trials. Part 6 contains the remaining four articles that deal with epidemiology and toxicology.
Most chapters have multiple authors. There are 53 authors covering the 21 articles. Many well known statisticians are contributors. The book also includes a data disk with examples from the case studies.
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Finally, someone with tons of experience took the time to explain, with humour, how to manage and get results. This useful how-to manual will be an invaluable tool in the hands of anyone who has to manage a business concern, whatever its size, from SME to multinational. I can personally vouch for it, being the managing director of a medium-size multimedia communications and public relations consulting firm, MMDH Communications Inc., based in Montreal, Canada. After but a few weeks, my associates managed to increase their monthly billings by 19%. The advice given in the CEO's Pocket Bible is straightforward, no-nonsense, candid and extremely potent, plus it's funny to read, too. I'd say it should be compulsory reading material for anyone wishing to enter - and survive in - today' business world, as well as in any MBA program. For the price, it's not only money well spent, it's a guaranteed investment in success!
M. Mertens
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