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It appears challengers shy away from running against these increasingly powerful incumbent legislators. It is usually difficult to defeat an incumbent legislator. It is costly in terms of time and finance to run campaigns. Further, winning often is not enough incentive to run. People usually find more financial reward, job security, and potential occupational upward mobility in other careers. It is becoming more difficult to find people to risk their carrers to enter politics.
The authors find there has been increased activity towards social and political activism. There has been decreased participation in any type of structured activities, from being politically active, going to church, and even joining bowling leagues.
So, who does run? Just over half (52.1% according to the authors) of legislative candidates have no children at home. Most candidates are male and Caucasian. The largest source of candidates is those recruited by political party officials.
This is a fascinating study into an area seldom examined. It is dismaying that the public has fewer choices in voting for state legisaltive seats at times when the position's importance is increasing. The book shows how a lack of media attention on legislative races means the public is receiving less information to make choices even when choices of candidates are presented. This book makes solid observations based on empirical evidence. It is an excellent study.
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The book is written with a relatively broad target audience in mind, but it seems to be mainly directed at product marketing folks. Although Gladwell is talking about political campaigns, the Revolutionary War, and children's television, most of the book seems to be focused on "as a marketer, how do you get your message out and how to you get it to affect people." This is not necessarily bad, and Gladwell is careful to point out that the ideas in the book do apply much more broadly to the world at large. I fear this will be a turn off to some readers, however.
The Tipping Point does make extensive reference to scientific literature and psychological studies to back up the points that it makes, but I was disappointed on a couple of counts with the science. First, Gladwell proposes the existence of certain rules and personality types, and then attempts to prove that these are valid. I don't think his postulates are invalid, but they are just one way of thinking about the ideas in the book. In my mind, I think of them like Freud's ego, id, and super-ego. Do these things really exist? Well, probably not, but they can be a useful metaphor for thinking about our minds. Gladwell's connectors, mavens, and salesmen are similar and I wish he were explicit about them being a useful fiction. I guess most intelligent readers won't have a problem.
Also, I wish he mentioned complexity theory and how it also examines "epidemic behavior" in populations. I would recommend "Complexity : The Emerging Science at the Edge of Order and Chaos as a good intro to this area.
I highly recommend this book. One message to take from it is an extremely hopeful one: we can make a tremendous impact on the world around us. And this book gives some great ideas about how you might start. END
Gladwell's use of examples from very different fields adds to the interest in and credibility of the factors that contribute to a sudden "epidemic" - good or bad - of a behavior, an idea, a product or a belief. I am particularly intrigued by his concept that the true underlying causes and explanations for what we perceive as extremely complex social issues, for example, can be "tipped" with simple, direct actions in the right place at the right time. All too often governments and companies try to solve their big problems with excessively expensive, but ineffective programs or projects. I agree with him that attempted solutions frequently fail to address basic motivational factors and that the best solutions are often counterintuitive.
For those of us in business, I think the concepts in this book, properly applied, could make us more effective. Gladwell's business examples, his linkage to Geoffrey Moore's "Crossing the Chasm" and his brief discussion of the "magic 150" make the book worth reading. Far from being a "how to" handbook, considerable thought will be required to apply it practically, which I believe will be a good learning experience.
As I read the book I realized that many analogs of this concept exist in the physical world. There are many examples from stereo amplifiers to martial arts in which relatively small forces or energy inputs at the right place and time cause large differences in outcomes.
Why five stars? The book gave me a new perspective for thinking how and why things happen in society and business. It presents interesting observations and information about trends that affect us. I think it will be useful in my business. It is well written. And, it is unpretentiously short.
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Atwood explores controversial issues including feminism, anti-feminism, abortion, pornography, environmental issues, violence against women, bisexuality, ethics of cloning, racism, extreme right-wing polices, militant nationalism, and religious fanaticism. I am sure that we can all think of events that relate to these issues, and many of them will be as horrific as the society depicted by Atwood in this book.
The emphasis in this novel, however, is not in giving answers, but provoking thought and warning the reader to guard against complacency. It is an open-ended narrative and this can feel very frustrating for those of us who like a 'and they lived happily ever after' ending, where we can feel a sense of completion and satisfaction. This book is just simply not like that, and to be honest, I think it would be to the detriment if it were. This is an eye-opener and not intended to reassure the reader of his or her own well being.
Although not set in the 'real' world, this society is very realistic in many senses. Think of Nazi Germany, think of American Puritanism, the Romanian state controlled birth rate, slavery, Stalinism and some of the principles outlined in the Bible and you will soon realise how terrifying our own world can be. This may be fiction, but it would be true to say that none of it has been made up. A true work of art. Highly recommended!
Margaret Atwood's story is set in the future after the United States has undergone a nuclear war and the government has been destroyed. In place now is a strict and dangerous political scene, where any type of crime can result in an execution and a public hanging on The Wall. Not only that, but women are made secondhand citizens and are no longer able to hold jobs, make money, read or write.
The Handmaid's Tale is told through the eyes of Offred in the former state of Massachusets, now called the Republic of Gilead. Offred is a Handmaid, or a surrogate mother of sorts, who is appointed to an infertile couple in order to get pregnant and help boost the population. However, it isn't as easy as that since the only legal way to get pregnant is the old-fashioned way, which causes jealousy and tension throughout the household. And with the rigorous government, Offred isn't allowed to complain or refuse unless she wants to be shipped off to clean up toxic nuclear waste for the rest of her life.
I absolutely loved this book and will recommend it to all my book friends. The Handmaid's Tale is the perfect book for book clubs as it will evoke numerous discussions on feminism, nuclear war, radical government policies, slavery, etc. Margaret Atwood poses the question of "what if?" and one can only hope that this tale remains fiction. Excellent, thought-provoking, fascinating and heart-pounding -- this novel will never be forgotten.
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My marketing text summed up the essence of this book in less than a page, under the Innovation Diffusion Process, which is "the spread of a new idea from its source of invention or creation to its ultimate users or adopters." This is to say that I felt Unleashing The Idea Virus, at 197 pages, is 196 pages too long winded in explaining that word of mouth marketing is more than just word of mouth marketing.
Looking past the repetitiveness of the content, the entertainment value of Idea Virus is what is infectious. A sizeable amount of the book is replete with examples of thriving viruses. From Fast Company to Hilfiger Skull Caps, he supports his claim with a plethora of high profile success stories, demonstrating just how valuable a virus can be.
Unleashing the Idea Virus is wordy but interesting. Similar to gossip from your best friend, this book is probably something you could live without, but none the less, it provides a certain amount of entertainment value, intended to spread like wildfire.
I read permission marketing some years ago and really enjoyed it as it refreshed my thoughts on customer satisfaction and interaction. Then, this book came out and it really changed my paradigm about the growth aspect of businesses and how "viral marketing" could have a profound impact on an upstart Internet companies growth trajectory. I've read Gladwell's The Tipping Point and I must say, this book is better written and has examples more applicable to business.
I found myself reading the book quite quickly as I was consumed by it as it was filled with interesting ideas about how to get people interested in what you have to offer. The principles mentioned in the book could be applied to anything you do in life that you want others to notice but I found the examples on Internet businesses to be fascinating. Counter to traditional marketing wisdom,which tries to count,measure,and manipulate the spread of information, Godin argues that the information can spread most effectively from customer to customer,rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus and cheerfully egg marketers on to create and environment where their ideas can replicate.
If you are an aspiring entrepreneur this book is not a "how-to" book with a step-by-step approach to marketing but, if you read permission marketing and then this book you will have a VERY THOROUGH understanding about how to market on the Internet and grow your business.
Other useful books on marketing that I have read or been recommended include Seth Godin's Permission Marketing and Unleashing the Ideavirus (both great reads), the 22 immutable laws of marketing by Jack Trout and All Reis (excellent authors and a good read), Robert Cialdini's Influence and Ogilvy on Advertising or Wizard of Ads for help in sales copying.
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In the 1880s, Edward Drake, a quiet piano tuner who often loses himself in a trance as he works, gets called by the English army to repair a piano deep in the jungles of Burma. Leaving his wife behind, he sets out on the long journey--so long that halfway into the book, I wondered if he would ever reach his destination.In Mandalay, he meets Khin Myo, a beautiful Burmese woman who is to be his servant and companion.
Drake and Khin Myo do finally reach Mae Lwin, the remote village in the Shan Hills where a strange army doctor named Anthony Carroll has been living. It was the doctor who requested the piano be sent there--a costly and difficult effort--as part of his efforts to negotiate peacefully with the warring factions, using music and medicine.
Drake quickly repairs the damaged piano, but finds reasons to stay in the village long after he is needed. He does not want to go back to the dreariness of London life, and so he stays, in awe of the doctor, and tempted by Mae Lwin. He is now caught in another trance.
Finally, he must leave the village, and he is forced to wake from his dream. He is confronted with questions about who Dr Carroll and Khin Myo really are, and what his role really was.
There are a few parts that could have been cut from the beginning, in my opinion. For example, the tiger hunt, and "the man with one story." But I thoroughly enjoyed the many details of life in Mandalay and Mae Lwin. The author displays a thorough knowledge of the time and the culture. But the book is more than a travelogue; it's a unique story with emotional depth and believable, distinguishable characters.
I truly enjoyed Mason's debut historical novel. It's a beautifully written story that will take you away to a time when things were so much simpler. It's a great travelogue, and a peaceful way to spend a few hours relaxing. I know I am now definitely a fan of Mason's writing, and look forward to his next endeavor. "The Piano Tuner" is quite an achievement!
Joe Hanssen
I was lucky to pick up an advanced copy of this first novel at the library. It caught my attention with its subject matter as I had just read'Tournament of Shadows' by Karl E. Meyer and Shareen Brysac about the history of the 'great game' in Central Asia (a great non-fiction book). I found the Piano Tuner's adventure story and it telling against the roll of the British Army in the jungles of Burma an interesting backdrop to this novel set in the late 1800s. The Piano Tuner is going to be a big hit! It is so well written, filled with great visuals and as the Piano Tuner, Edgar Drake, travels from London to Burma just to tune a mysterious piano for a mysterious officer. It's basic structure reads like 'Heart of Darkness'. I really enjoyed this first novel. (I am sure Mr. Daniel Mason will not be able to complete medical school as we will all want to read his next book.) Now I wonder who will make this into a movie.. I see Ralph Fines in the lead.
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However, I anticipate its getting some bad reviews because it does ask you to do the work yourself; if you're looking for a quick fix, or an outfit that'll change the way you deal with people without your having to address how you generally do deal with them, forget it. It doesn't tell you "your" colors or what silhouette is "right" for your shape, it doesn't show photos of the looks in question, and it offers no real shortcuts. It asks you to decide who YOU are, what's important to you, and make your fashion choices based on what you decide. And anyone who thinks that's easy hasn't spent enough time thinking about who he or she is. The book, in short, is for people who do want to know who they are; for people who are trying to be something they aren't (glamorous? socially glittering? powerful?) it hasn't much to offer. But if you do think you want to know, or have done the work already, and if you're sure you can deal with what you find, it's a pleasure to read.
Which clothes you choose that reflect your true self will apparantly become clear to you once you do the inner work. I say apparantly because I did all the exercises and the vision never materialized - or at least it didn't seem any different from what I all ready wore, which may be something in itself.
The most important things I got out of this book were about fit, determining quality and how it is necessary to practice discipline when shopping. But I can see that for others who feel a disconnect between themselves and the world can benefit from working on some personal issues related to their style of dressing. You are what you wear.
This is not a formulaic approach to style, as are most books of this type. People are not pigeonholed into a "winter" color shade, or labeled as "pear-shaped," and then given recommendations accordingly. Instead, this book tackles what might be the most difficult, yet heroic task of all: identifying a person's true, inner style, or "statement," and then finding ways to make the outside covering of that person match the inside, and in the most flattering way. Making this match allows a person to live more freely in their true style, thereby tremendously boosting self-esteem.
Yes, it sounds pretty new-age and the exercises presented could be at home in a counseling or therapy setting. But it's no secret that a person's identity, and the way that identity is presented to the world -- and furthermore, the way that identity is *received* by the the world, all have a profound impact on that person. After all, at its most basic level, fashion and style are all about communicating a message -- that the person is wealthy, rebellious, sexy, young, whatever. This book just helps people to discover what message they want to send out, and how to transmit an accurate message.
This is not to say that this is the *only* book you'd need on fashion. I'd use this book as a starting point to discover what statement you want to make. Then, all the other fashion books with pictures are most helpful in getting creative ideas on how to get that statement across.
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The descriptive prose makes the setting come alive, and you're left with the feeling of actually seen some of these places. The mini parks, the ruins of Maximilian's Palace, the cinema, the backyard of the Consul's house, and the great volcano, Popocatepetel, which keeps appearing and disappearing, growing and shrinking, as they wander around the landscape - all these things become very real under Lowry's brilliant examination.
Inspired by Joyce, Lowry's book has several parallels with Ulysses. Except for the first chapter, it all takes place in a single day -- November 1, 1938 (the Mexican holiday called "The Day of the Dead.") There are three principal characters, two male, one female, who wander around the landscape, etc. However, Ulysses is an extremely difficult read, and all the interesting parts are below the surface; Under the Volcano is an easy read, and quite satisfactory without looking deeper.
A lot has been written about the deeper meanings of the book, of course, but the most obvious seems to be the allegory to Europe on the edge of war. In this view, the Consul represents the old Europe heading to its destruction despite the efforts of idealists to save it. Or perhaps more accurately, the senseless decline of the Consul to his death parallels the senseless descent of Europe into the destruction of World War II. Likewise as the day proceeds the bright hope of the morning darkens as the sun declines into the hopeless dark and storms that come with the night. And the very first chapter - the one set exactly one year later - is darkened by a tremendous storm -- a storm which seems to represent the European war then already in full career.
A powerful book, thoroughly enjoyable, and meriting repeated reading.
However, there are some practical parts that would be of interest to those considering a race. Throughout the book are ten "candidate vignettes" that show the difficulties and situations faced by real candidates.
In the latter part of the book, there is a section dealing with the candidate and their campaign that also offers some practical comments (primary one: most first time candidates underestimate the work involved in running for office. Very true.).
Overall this is interesting, though perhaps mostly to those involved in the process or political science types.