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For those truley interested in graphics this is probably the best book available. Shirley explains things in an intuitive way and supplements his explanation with examples and pseudo-code. This book is a perfect guide to writing a z-buffer renderer and is helpful for generating a ray tracer or path tracer. Supplementary reading might prove useful for writinig a ray or path tracer. Shirley's second edition of Realistic Ray Tracing (which should be out soon - the first had many mistakes) ought to be very good. He is a wonderful writer.
I also bought Hill's book on 3D graphics with OpenGL(2nd Edition), and find the two books work quite well together.
I recommend Shirley's book as a first introduction to graphics theory >before< you start playing with an API!
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(The exotic East as seen through the eyes of the West-- and so the story continues.)
The illustrations, while they try to be faithful to the feel of traditional Korea, also exude a subtle racist undertone-- the illustrator clearly does not know how to draw Asian faces. The facial features are distorted and the eyes are too slanted. The illustrator drew from her perception of what Asian faces should look like-- yellow skin, slanted eyes-- and exaggerated these features.
I'd rather read a Korean Cinderella story written and illustrated by a Korean writer and illustrator.
As a sidenote-- Shirley Climo and Ruth Heller have also written/illustrated an Egyptian Cinderella. I have many of the same complaints with this story as well. Once again, there are racist undertones in both the story and the illustrations.
As a second sidenote-- if you're looking for an "ethnic" Cinderella story, _Yen-Shen: A Cinderella Story from China_ is excellent. It is a retelling of the first recorded Cinderella story (written some time during 618-907 AD). Thus, as the forward states: "Cinderella seems to have made her way to Europe from Asia."
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Several gadgets that can be used to make caring for the tree easier are also listed along with places to get them. There is also a small but delicious recipe section as well as planting & apple-tasting record templates.
There is great chart that explains how to organically fix or prevent many diseases & pests that can injure your trees. Another chart lists zones, chill hours, height, pollinator & susceptibilities for about 16 trees.
A bibliography & many associations where you can find information on growing specific trees are also included. Information on where to buy trees is as well as a list of tree museums is a nice bonus.
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For instance, the final recommended nine strategies:
- restructure organizations with a consumer-driven orientation.
- select and focus on the highest-priority consumer segments.
- develop standardized customizaton approaches.
- leverage global trends and market intelligence.
- increase the priority on innovation.
- increase the priority on value.
- choose more narrowly targeted and two-way communication vehicles.
- align communications strategies with the spirit of tomorrow's consumers
- adopt new marketing research approaches to understand tomorrow's consumer.
All these "recommended strategies" are very "unsurprised" to me. Both the recommendation basis and recommendation strategies are just average.
I gave two stars because the book was released in 1998, so it might have a little value then (though I doubt it too).
Only recommend to college student for marketing basic reading.
Most of the first two chapters seemed to be elementry knowledge, however starting with chapter 3 the text begins to look a little bit more into the detail of the "Hows and Whys" of her beliefs. Numerous examples of failure and success stories of companies that have recognised trend changes help the reader fully understand the concepts she is talking about.
The author comes from a food and beverage background which is very evident in her examples but she does use other business sector cases as well.
In the book she really pushes the theme of globalisation of the world's markets and their effects on consumer behavior. However, there are only a few very limited number of non-North American case studies.
The occupation of a "Marketing Professional" will become much more difficult as consumer market becomes extremely non-homogeneous, destroying the "Mass Marketing" philosophy.. hurray hurray... this means more marketing jobs... ha ha ha ..
Although I have been in an occupation tracking these trends and statistics over the last 20 years, I was able to learn a few new and interesting things but I would say this book is an excellent read for the college graduate/entry level employee for a marketing/market analyst type occupation.
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I have found some errors in the formulas on ray tracing which lead to some headaches. Unfortunately, no errata page has been put up on the web as of this point (October 02). There may be others, but this is where I have spent most of my time.