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While the book has a clear thesis - one looses touch with it during the course of the discussion. In the end, it seems like this is really a book about the author, Marion, and Derrida, rather than a piece of Heidegger scholarship.
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It had been recommended to me by a former creative director, and it seemed promising. Unfortunately, the author is of the old-school marker-render and waxer era. Some of the ideas are timeless, of course, but he makes a comment about computers.... something to the effect of "it will be interesting to see how they affect this industry". The book was first published in 91.
Much of it is teaching you how to be the "director" portion of an art director, rather than the "art" portion. That's fine enough, as there are perhaps thousands of books to teach you how to be creative. This one teaches you to manage schedules, people, hiring and firing, as well as landing a job.
To someone who has no experience in this area (I.E. a designer who has done no AD duties at all) it would be a very valuable reference. But I highly recommend that the author (if he is still living) revise it.
For instance, he lays out a production scheule in the book that still relates to marker-rendered comps and mechanicals. This is clearly of his generation, but the odds favor the fact that anyone just becoming an art director NOW has never used those things. Few agencies have in-house keylining departments, for instance, so there is no need to discuss a good place to keep a waxer. Every agency has computers for nearly every stage of the design process, including scheduling and time-management software. Many of his checklists, therefore, are outdated and would probably serve to further confuse a new AD.
In addition, the job market must have been very different in 91, as he mentions that its an "employer's market." Currently, in 2000, the tables are turned, for the most part. He lists a few sample salaries for a beginning AD (try 20k? -- which sounds low to me even for 91). If I didn't know better, I'd probably try a different career after reading that. For reference, in case you don't know, it should be more like 45k - 75k for a beginning AD, depending on the market and the agency.
And to get really picky, he uses too many quotes from famous people (sometimes 3 or more in a row), as well as quoting the Bible heavily. Combined with the relatively large type used, it seems like this was perhaps a way to pad out the book. He also makes one of the classic mistakes of considering his hometown to be the center of the universe (in his case Philadelphia) and makes a few local references which everyone's supposed to get.
As the years go by, and the farther away from the publication date we get, this book loses some of its effectiveness and relevance. It has some very helpful suggestions, and as I mentioned earlier, some of this information is timeless. A re-write would be a very valuable book indeed. Unfortunately, as it stands this one its't as effective as I'd hoped.
I recommend it, but not strongly.
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The book points out how director/actor Olivier didn't always allow his own character to outshine the others, as in Hamlet and The Prince And The Showgirl. His cinematic technique is one to be copied over the years -- transition in scenes, always a problem, was carefully constructed. In Richard III, "from the blood running down the axe blade at Hastings' execution to the dripping rag used by a maid to clean some steps, from a bell set wildly spinning by Richard as he slides down the rope, to many bells ringing in honor of his coronation, from the blend of blood and wine which flows from the tower down into the Thames after the murder of Clarence to Mistress Shore placing the King's silver wine pitcher back in its little holy niche." (p. 99). In Hamlet, he allows the camera to become a "character," as it searches for clues in places characters don't go to. This book shows the passion Olivier is able to give to his characters, but it didn't show Olivier's own life or if his passion came from within. As noted by editor Warren French, the book was not intended to get into rumor and innuendo. But the author could have gone into quite a bit of depth about Olivier's life without rumor. Other than this obvious omission, any film or stage fanatic should read this book for its trueness to real talent.
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I felt, however, that for a country famous for its very long distance trails, this book had an unhappy focus on short, often single day, walks. To be fair, it dealt in detail with the gruelling "GR20" trail in Corsica, but that was the only real endurance walk that it looked at. Given that these walks are my focus, I found this book to be something of a disappointment.
That being said, someone looking to enliven his holiday with one or more short, possibly overnight, walks could do a lot worse than this handy little book.