Related Subjects: Author Index Reviews Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58
Book reviews for "Ruel-Mezieres,_Laurence" sorted by average review score:

How to Succeed in Advertising When All You Have Is Talent
Published in Hardcover by McGraw-Hill/Contemporary Books (November, 1994)
Authors: Laurence Minsky, Lawrence Minski, Emily Calvo, and Lawrence Minsky
Amazon base price: $35.00
Average review score:

Good overview of advertising
This book provides great overview of the ad business. The varied perspectives give the beginner lots to think about when preparing for a career.

Gets to heart of advertising
Full of interviews, photos and clear profiles of the most influential creatives and their ad campaigns. Recognizes the quality work in advertising and the "guts" of what it takes to make it in this business. Avoids cliches and soundbyte advice, but goes into the complex personalities of the people who are behind some of the classic campaigns. Well written and well organized. As an award-winning copywriter myself, I have often turned to this book for inspiration or for a "reality check." It belongs on the bookshelf of anyone starting out or well into the advertising business.

An informative guide for those who wonder what it takes
I've read alot of books on this subject but this gives you the dirt. What it takes in the words of advertising's "living legends". This book and Maxine Paetro's "How to put your book together and get a job in advertising" are all highly recommended for young creatives hoping to break into advertising


In Defense of Pure Reason : A Rationalist Account of A Priori Justification
Published in Hardcover by Cambridge University Press (February, 1998)
Author: Laurence BonJour
Amazon base price: $75.00
Used price: $47.27
Buy one from zShops for: $65.91
Average review score:

A defense of moderate rationalism
Bonjour is more successful than most in presenting a sensible account of a priori knowledge, but ultimately, like all rationalists, he leaves the final answer shrouded in mystery. His negative arguments against the power of non-rationalist theories are very cogent. Unfortunately, he fails to show that his own position is on sturdier ground.

That said, Bonjour is one of the clearest writers in epistemology, and I am comfortable recommending this book to anyone interested in the field. The negative arguments about induction, particularly, are very well presented.

An Incredible Book
My only qualm with this book is that only a reader who has read some philosophy will find it truly accessible. It's length and scope doesn't allow the author to fully discuss many of the issues surrounding the topic of rational insight.

What is rational insight? One of the simplest examples is the syllogism: "All men are mortal. Socrates is a man. Socrates is mortal." Another example is the statement: "Something cannot be both green all over and red all over." I think that only the hardcore skeptic would deny the certainty of such insights. How do we justify/explain such insights? Here comes the rub - to justify such insights, the ability to grasp them must already be possessed by those who are justifying them and those to whom they must be justified. A point later defended by the author, and which has been defended by many rationalists, is that the structure of the world must such that these relationships are given in reality in some form.

Rather than list and categorize these insights, Bonjour mounts a wonderful defence for these insights, which he categorizes, like other rationalist philosophers, as "apriori" knowledge, or in his better term, "apriori justification". He, like other rationalists, describes them as a grasp of necessity: once thier nature is grasped and understood, people defend them by thinking and reasoning, rather than pointing to specific data given in experience.

The book has many wonderful points: a careful and reasoned exposition of why Kant was not a rationalist in the true sense of the word (this has been known to quite a few rationalists in the Aristotleian tradition, but Bonjour's criticism leaves little to the imagination), a defence of view of a priori knowledge as fallible, but fallible only in the sense that it answers to new and better apriori insights when found to be mistaken, and a nice and careful discussion of the major analytic school's objections against a priori knowledge.

A great part of this book is well made and much needed distinctions between the a priori and the a posteriori, the analytic and the synthetic, and the necessary and the contingent. His defence and qualification of these terms are worth the cost of the book alone, and he shows how misrepresentaions of these terms, and thier implications are, have led to the acceptance of weak arguments against them being considered conclusive rejections of them.

Finally, the author gives both the nice defence and the beginnings of an a priori theory of induction. The good thing about his defence is that it validates induction, and it will probably be easy to incorporate the best work that has been done into this field since I believe that Bonjour has silenced the greatest oppositions to induction as a source of knowledge.

It is a short book, and is quite limited in scope, but it was a page turner for me. I believe the influence of this book's arguments will be far reaching, once the required critical mass of intellectuals inculcate the ideas contained within this book.

I think my review is understated, so I will only say this: get the book if you have the philiosophical background, and be prepared for one of the best defences of Reason in philosophical history.

A cogent defense of a priori justification
One of the many minor joys of reading this marvelous book is seeing Kant toppled from his rationalist pedestal and pushed into the Humean camp, where he belongs. But the major joy, as might be expected from the title, is watching BonJour develop a cogent defense of a priori justification. In the process, he deftly turns aside the objections of empiricism, showing that empiricist accounts themselves depend on implicit use of the a priori. And in what may be the most significant feature of his own positive account, BonJour acknowledges that a priori justification is _fallible_ but nevertheless cannot, strictly speaking, be refuted by experience; successful refutation always depends on a priori considerations. Finally, BonJour closes with a promising start toward an a priori theory of induction. This excellent and workmanlike book belongs on the shelf of anyone interested in understanding and defending the power of reason.


Major Barbara (Penguin Classics)
Published in Paperback by Penguin USA (Paper) (May, 2001)
Authors: Bernard Shaw, Dan H. Laurence, Margery Morgan, and Elizabeth T. Forter
Amazon base price: $9.00
Used price: $1.00
Collectible price: $1.40
Buy one from zShops for: $2.98
Average review score:

Interesting and worth reading and seeing.
GBS wrote play with "approaching audiences as citizens capable of thought and prompting them to think imaginatively to some purpose" in mind, as Margery Morgan says. And there are plenty for one to think seriously about in Major Barbara.

The most interesting is his conviction that no money is untainted. That's interesting because it means the donations and public fundings the environmentalists take in come from no less than the evil polluters themselves, perhaps feeling, which GBS rightly agreed, as the Salvation Army would that they "...will take money from the Devil himself sooner than abandon the work of Salvation." But GBS also wrote in the preface that while he is okay to accept tainted money, "He must either share the world's guilt or go to another planet." From what I can gather from the preface and play, GBS believed money is the key to solve all the problems we have, hence his mentioning of Samuel Butler and his "constant sense of the importance of money," and his low opinion of Ruskin and Kroptokin, for whom, "law is consequence of the tendency of human beings to oppress fellow humans; it is reinforced by violence." Kropotkin also "provides evidence from the animal kingdom to prove that species which practices mutual aid multiply faster than others. Opposing all State power, he advocates the abolition of states, and of private property, and the transforming of humankind into a federation of mutual aid communities. According to him, capitalism cannot achieve full productivity, for it amis at maximum profits instead of production for human needs. All persons, including intellectuals, should practice manual labor. Goods should be distributed according to individual needs." (Guy de Mallac, The Widsom of Humankind by Leo Tolstoy.)

If GBS wasn't joking, then the following should be one of the most controversial ideas he raised in the preface to the play. I quote: "It would be far more sensible to put up with their vices...until they give more trouble than they are worth, at which point we should, with many apologies and expressions of sympathy and some generosity in complying with their last wishes, place them in the lethal chamber and get rid of them." Did he really mean that if you are a rapist once, you can be free and "put up with," but if you keep getting drunk (a vice), or slightly more seriously, stealing, you should be beheaded?

A deluge of brilliance, wit, political nonsense
Shaw can be absolutely captivating even when he is being an evangelist for political philosophies that the twentieth century has proven to be nothing but vehicles for repression and mass murder (Communism - Shaw approved of Lenin even when the evidence showed him to be pure evil). This play-among his best (if you can see the movie with Rex Harrison, do not miss it)- has such brilliant dialogue and sparkling humor that it is easy to forget that one is being preached to. Shaw thinks human evil is due to socially deprived environments. Ergo, pour money into poor neighborhoods and social evils will vanish. Unfortunately for Shaw's argument, poverty and human evil are two different things entirely and only intersect occasionally and coincidently. The poor can be poor due to lack of opportunity or due to a culture of self-destructiveness (illegitmacy, drug/alcohol use, disdain for values that lead to achievement, disdain for skills that lead to steady employability). It is difficult to sustain an argument that the poor in the USA are so due to a lack of opportunity when recent immigrants have pretty much taken the available opportunities and ran with them, rapidly entering the middle classes within a generation of arriving here. Shaw simply cannot believe that anyone would choose to remain poor. Well, they can and do, when getting ahead means putting in 40+ hours a week, and not loafing all day on a street corner in an inebriated/stoned condition. Accepting that fact would have saved millions of lives that were sacrificed in the last century in the attempt to build a perfect "worker's paradise".
Leaving the silly premise behind the play aside, Shaw has crafted a startling piece of theatre and uses his magisterial command of the English language to amuse, provoke, and amaze the audience.

comedic masterpiece
The playwright uncovers the debate about war and pacifism. Shaw also illuminates the poverty industry, and shows that all money is tainted. The play is a vehicle for a debate on philosophies, the burning issues of the day. Shaw shows that the audience can laugh and think, in the same play. Probably Britain's best known playwright, after Shakespeare, Shaw shines in Major Barbara


The Man Who Awoke
Published in Paperback by Ballantine Books (March, 1979)
Author: Laurence Manning
Amazon base price: $1.75
Used price: $0.49
Average review score:

The Later review of "The man who Awoke"
I recall the powerful images that the writer produced, and was amazed at some of the "images" that are just now coming into focus: without giving too much of the plot, the time in which he awakes, to find mankind enslaved by machines that cater to thier dreams is so far ahead of his time it is unreal. When one thinks of the power of the internet today, and that the writer could not have "known" in advance (in 1933 a computer was still a box of gears) that the computer would advance as far as it did, let alone, that it would be "connected" it makes one stop and think how far ranging some of our writers in the past really were.

REAL TIME TRAVEL!
In the 1930's, who was thinking the implications of subjects like computer networks, interstellar travel, atomic power, composite roadways, fossil fuel depletion, societies enslaved by leisure.... immortality? Lawrence Manning was, and left us "The Man Who Awoke", which belongs next to HG Wells' "Time Machine" in the annals of great sci-fi. This could be the best book ever written as far as I'm concerned, as it is succinct and poignant, relevent and idealistic, and a quick read without needless ink. I only wish he wrote more books!

Great, overlooked early science fiction
The Man Who Awoke is a excellent, short science fiction book. I recommend this book to many who say they can't "get into" this genre. Laurence Manning skips intricate character development to focus on how some key human traits have evolved over time. Some of his "predictions" are eerie, considering that this book was written before World War II.

This is not a literary masterpiece, but is accessible, thought provoking science fiction that should appeal to a wide audience. Go to your favorite used bookstore and pickup a copy. It won't take you more than half of a day to finish.


Mastering JavaBeans
Published in Paperback by Sybex (November, 1900)
Author: Laurence Vanhelsuwe
Amazon base price: $49.99
Used price: $7.41
Buy one from zShops for: $10.00
Average review score:

Looking to build some beans????
If you are looking to build some java beans, This book is for you. Mastering javabeans wil show you have to use the new awt 1.1 event model, jars and alot more.

A technical, task oriented and all encompassing book
I have developed components with Delphi before, and work with Java now. This book brought out the elements of Beans and their usage so effectively, I could get down to create some Beans quickly.

He has covered most elements of Bean development from a programmer's perspective, which is what Beans developers need. If you are going to make beans, go ahead and pick this one as your first book.

Quick, Effective explanations/demonstrations of JavaBeans
This book is great. It helps with accelerated learning of key javabean concepts with just the right amount of code that will help to assist you in understanding key concepts, but not take forever to decipher. Ohh, did I mention the code WORKS. This is key and why a book company that I was a longtime supporter of let me down BIG TIME. This javabeans stuff has become fun. It's just a pitty that it had to be the 3rd java beans book I bought. Please don't make the same mistake and buy THIS BOOK FIRST and get to reading and coding. A good reference on the side won't hurt also: e.g., Java in a Nutshell.


Paris Scene
Published in Paperback by Heretic Books (August, 1993)
Author: Laurence Phillips
Amazon base price: $10.95
Used price: $7.99
Average review score:

Best gay guide to Paris, even though it's out of print.
This far and away my favorite gay guide to Paris. The author has a real gift for capturing and describing the true atmosphere of the various haunts (bars, restaurants, saunas, cafes, museums, hotels, community center) that you might visit on a trip to the city. I especially appreciate his attitude towards the sexual possibilities of a trip to Paris -- his tone is neither leering nor ashamed, and he clearly contemplates a little sexual adventure as a normal part of a visit to Gay Paris.

It's a shame that this book has been out of print for so long -- any publisher who would buy the title and pay for an update would do a great service to gay travellers. Despite the fact that some of the information in the book is out of date, I still rely on it each time I go to Paris.

From the author
From the author: The fifth edition, and the most comprehensive of my back-pocket-sized companion to the romance and thrills of Europe's most tempting and flirtatious city. I trawled the bars until late, I sang the torch songs at midnight, I held hands under the bridges and I nursed my morning-after-head with complimentary orange juice and black coffee as haut-couture wafted past my bleary eyes at a breakfast fashion show. Never a mere directory, Paris Scene is a collection of annecdotes and tips from a traveller who has been there, done it all and woken up in someone else's T-shirt. Over the years the guide has grown up to include everything from finding a croissant in the middle of the night to finding like-minded friends in the middle of winter. So use the unique phrase book, take our boys guide to Disneyland, learn where to swim and where not to sunbathe. Above all, let me show you my favourite places.

Synopsis
"Complete gay listing for the City of Light." - From MPG Book


Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy
Published in Hardcover by Dearborn Trade Publishing (November, 2002)
Author: Laurence Vincent
Amazon base price: $18.90
List price: $27.00 (that's 30% off!)
Used price: $13.99
Buy one from zShops for: $17.39
Average review score:

GREAT BRAND SELECTION, DECENT NARRATIVE, WEAK DISCUSSION
Harley, Kodak, Nike, Apple, Linux. The secret to the phenomenal success of these brands is the "narrative" that communicates the underlying brand philosophy, one that engages and inspires consumers to use and stay loyal to these "legendary brands".

A slew of pages is devoted to theorizing about these brands' narrative structure and occasionally the pseudo-scientific verbiage is a little distracting (e.g., "Brand mythology acts upon the cognitive orientation centers of the brain in much the same way that religion and other deeply held philosophical beliefs do").

Yet, all this could have been easily overlooked by the fastidious reader, but without a more organized analysis of how these seemingly facile narratives were conceived, attained, and then maintained by our "legendary" brands, the book falls short of its expectations. Some discussion of the evidence, even anecdotal, would have made this 5 star material although it may still be an interesting collectible for the insightful magazine style discussions of successful branding endeavours.

Packed with Knowledge!
What makes a brand become the stuff of legend? Author and consultant Laurence Vincent says it's the power of a good story. Vincent, whose specialty is forging alliances between consumer brands and entertainment properties, presents an interesting parallel between marketing and storytelling that makes sense in today's increasingly cluttered media environment. Vincent introduces you to the basics of myth and storytelling. He explains how these concepts apply to marketing strategy and offers plenty of real-world examples and case studies to illustrate his points. Except for predicting the coming integration of advertising and content (it's been around for decades), Vincent's book is full of fresh insight. We from getAbstract recommend this book to brand managers and marketing executives who want to learn how to turn their brands into powerful icons. Legendary Brands takes the reader step by step through the process - just like any good story.

Many are called....
There are several excellent books on the subject of brand management and this is one of the best. Vincent selects several of what he calls "legendary brands" and explains how each flourished through a combination of storytelling and a "winning market strategy." These brands include Levi's, Starbucks Coffee, Absolut Vodka, Apple Computer, Nike, and Kistler Vineyards. Vincent insists that legendary brands do not depend on size, tenure, quality, and geography and reach as well as advertising and design don't matter. What does? "A Legendary Brand is different from other brands because it projects a sense of celebrity within its consumer base. It takes on a human persona, and attracts a following in much the same way that human celebrities do." Moreover, Legendary Brands "stand for concepts, values, and objects that consumers use to interpret meaning in their own lives." That is, they represent, indeed manifest the personality of the consumer. As a result, a Legendary Brand "allows consumers to order themselves in social, cultural, and personal space." Each "is a story handed down for generations among a people, and popularly believed to have a historical basis, although not verifiable."

Vincent introduces and then explains what he calls a Brand Mythology System. It has four components: a worldview comprised of a set of sacred beliefs, a brand agent, brand narrative (or "story"), and consumer participation through a special set of of consumer feedback activities. Frequent patrons of a local Starbucks, for example, have the same shared values as those who belong to a private club.

Some of the most interesting ideas are provided in Chapter 10 as Vincent examines different types of brand agents which can be persons (e.g. Hugh Hefner, Martha Stewart, and Colonel Sanders), places (e.g. Disney theme park, Sesame Street, and Augusta National Golf Club), or things (e.g. Kate Spade handbag, Mont Blanc pen, and Rolex timepiece). In each instance, the agent connects the brand with the consumer through the power of positive association: wearing Michael Jordan's brand of basketball footwear, entering the Magic Kingdom, or wearing golfwear bearing the Masters logo. Obviously, there are few Legendary Brands. However, those responsible for managing new or emerging brands as well as those attempting to revitalize established brands can learn much of value from Vincent's book by understanding his various concepts and then following the guidelines he suggests.

Those who share my high regard for Vincent's book are urged to check out Stephen Denning's Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations, Brands: The New Wealth Creators co-edited by Susannah Hart and John Murphy, and Bernd Schmitt Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands.


Monkey Around With Chimp and Zee
Published in Hardcover by Phyllis Fogelman Books (March, 2002)
Authors: Catherine Anholt and Laurence Anholt
Amazon base price: $6.99
Used price: $4.33
Buy one from zShops for: $2.99
Average review score:

Great book for infants & toddlers
From the very first time, we read it to our daughter she loved it. It is a very interactive book. It is one of the very few books she enjoys. Reading it has become an every day ritual for us.
A thoroughly enjoying book.

Lots of monkey fun

Two fun monkeys, Chimp and Zee, make another appearance in the Anholt's popular series. Chimp and Zee "monkey around" in this brightly illustrated board book, and encourage young readers to join in. The simple rhyming text prompts children to interact on each page, asking them if they would "like a little lick" of a large purple popsicle, to find Chimp and Zee hiding in a tree, and on the last page, to give them a good night kiss. This book will appeal to the youngest audience, and its sturdy construction will hold up for lots of monkey fun.

This book is perfect for infants!
My son is 9 months old and he adores this book! It's colorful, it has the perfect number of pages (not many), it doesn't have too many words on a page, the rhyming is great and it's interactive! We've had it for about a month, and he's learned all the cues! I can't praise this book enough for babies!!


Mr. Pye
Published in Hardcover by Overlook Press (June, 1984)
Author: Mervyn Laurence Peake
Amazon base price: $11.17
List price: $15.95 (that's 30% off!)
Used price: $40.00
Average review score:

An internal battle of good vs. evil.
This is the first book by Mr. Peake that I've read, and it's a good one. This story takes place on the island of Sark, where a certain Mr. Pye attempts to lead the people of Sark to salvation, essentially. Everything goes wrong and a true good vs. evil battle begins.

This book is a good read and I highly recommend it.

An apocalyptic battle on the island of Sark.
Mr Pye is a raging war between good and evil fought on the island of Sark. Peake's personal experience of living on the island brings the atmosphere to life, the suspicious islanders and the masterful comic icon that is Mr Pye himself. the story is funny and touching, it also gets quite exciting as well. The novel brings a faster movement to his writing. Where Gormenghast is a towering example of how rich the English language can be, Mr Pye creates a quick paced adventure on a small island bursting at the seams with many characters. Gormenghast had plenty of space to hold its characters, Sark doesn't and the addition of a humerous, chirpy and revolutionary missionry gives us even more enjoyment.

A brilliant variation on a familiar theme
Mr. Pye is convinced that people are basically good. He sets out to the island of Sark with the intent to save every soul there - whether they are willing or not. What follows is a comic tour-de-force that will, more than likely, have you laughing out loud. Mervyn Peake, the brilliant author of the Gormenghast Trilogy, demonstrates in "Mr. Pye" what readers of the the trilogy will already know - that characters can be funny without sacrificing any plausibility. Mr. Pye is an unnervingly manic character with a mission. The extensive list of inhabitants of Sark encounter this mad little dervish with mixed emotions, and plenty of hilarity. But underneath the humor lurks a beautifully poignant tale of one man's journey to discovery. What a wonderful book!


Nietzsche's Teaching: An Interpretation of Thus Spoke Zarathustra
Published in Paperback by Yale Univ Pr (February, 1989)
Authors: Laurence Lampert and Lawrence Lampert
Amazon base price: $21.00
Used price: $14.95
Buy one from zShops for: $18.90
Average review score:

A facinating analysis of a facinating book
I consider Thus Spake Zarathustra one of the greatest works in history. It is so such a pleasure to read; deep, clear, confusing, subtle as a hammer here and as a tuneing fork there. It is still capable of creating shouts of delight by revealing new insight after a dozen readings. As such it is always a pleausre to examine the things that others have gotten out of it. Expecially if that other is the careful reader and critic that Lampert is. As an amuture scholar of this work, it is almost impossible to find anyone worth ( in terms of providing new insight) discussing it with, so unless you are on campus, in some sort of philosophy club, etc, Lampert could become your best enemy to challenge your current ideas and lead you to new ones. Just remember not to take everything he says as an absolute answer. After all, at the end of the first part of TSZ, Zarathustra tells his students to go away and not come back until they have rejected him. Only when the sudent thinks for himself will Zarathustra love him.

Well written, but dangerous...
This study of Neitzsche's masterpiece is (as can be gleaned by its sheer size) one of the most detailed secondary works on TSZ out there. The book is extremely well written, and the author clearly takes his subject seriously--but that is not to say that I recommend it. In fact, I suggest you don't read it because it is so detailed and well written. TSZ is definitely a book that people will walk away from with a different understanding, just like the Bible, and that is precisely one of TSZ's (and all of Nietzsche's philosophy)strengths--each person has their own idea. Even though the subtitle of this work says it is a subjective interpretation, it is not presented as such. After reading it, and going back to Zarathustra, what you read can't help but be affected by Lampert's objective ideas. The book though has some great points: it uncovers the well subsumed storyline, offers interesting insight to its relation with some of Nietzsche's other books, and points out some flaws in existing translation. BUT, do not open this book until you have read Thus Spoke Zarathustra about a dozen times and formed your own opinion about it; TSZ's strength lies in its subjectivity, and should not be viewed objectively.

the best of the best three
this book is the best among the ones in its catagory; those are in my opinion jack london's martin eden, and hermann hesse's siddhartha.i have read thus told zharadustra more than ten times and i am still reading it because of the 1)perfection in the usage of nietzsche's language 2)the overhuman philosophy's uncertainity 3)effect of nietzsche on the 20th century's all philosophers and worldviews.each time , i get closer to the idea of value of man personally and value of life. the book is not anyone, one who will start reading nietzsche shall not begin with this book because it can change the mind at one glance. i still could not decide on if nietzsche is the craziest man of all times or the most intelligent ever. i recommend to be careful about this book.


Related Subjects: Author Index Reviews Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58

Reviews are from readers at Amazon.com. To add a review, follow the Amazon buy link above.