Kardes' book is by far the best consumer behavior book on the market. Business success is ultimately determined by the decisions of consumers. Accordingly, it is essential for managers to be well grounded in the principles of consumer behavior and decision making. No other book comes close at providing readers with knowledge of CB that can be easily and immediately applied to improve business function. It should be required reading for all MBA students.

I had found this book a few years ago, in my Master's, working on the side-project for my thesis. I started using the Knuth's books, for designing the data structures. First time I started working with it, I found the same level as on Knuth's, but using C. Fantastic. I did not have to think in PASCAL em C anymore, only in C. It cut my cycle to one third of the time.

Dorothy Porter Wesley was the force behind many historians - this exhibition catalogue presents a few of the thousands of items in her collection featuring publications from her private library.

Dorothy Porter's research that went into this book was not the slave trade or slave uprisings and the violence that characterized the 1760 (pre-revolutionary) through 1837 (pre-Civil War and Emancipation) period of American/African history although mention is made.

Porter introduces and reproduces significant documents of the period (at least 26 years before the Emancipation Proclamation - June 19th, 1863 - and the end of the Civil War) that tell of the trials, tribulations, day-to-day goings-on and achievements of "free" blacks throughout the period, typically in urban centers such as Boston, New York and Philadelphia, where newspapers and publishing houses were likely to be.

The result in fact closely mirrors the state of black society in urban United States today. Her chapter headings: I. Mutual and Fraternal Organizations -- II. Societies for Educational Improvement -- III. Significant Annual Conferences -- IV. To Emigrate or Remain at Home? -- V. Spokesmen in Behalf of Their "Colored Fellow Citizens" -- VI. Saints and Sinners -- VII. Narratives, Poems and Essays

Porter's book should be required reading if there is any interest in the nascency of the abolition, segregation and women's suffrage movements OR of the impact of the Revolution, changing economic conditions and markets, and burdensome influx of "freed" and "escaped" slaves coming up from the "slave" states on existing black communities in the "free" states.

Roger LeRoy Miller has improved the quality of Economics today from last year. The book is very resourceful and if used for a class, no student will do poorly in the class. The definitions and data are presented clearly. Economics Today looks at the economy of today and of the past and shows what is beneficial for the economy and what is not. This excellent book has helped me learn all the content and leaning me to consider a major in economics.

Has a real knack for conveying complex economic concepts quickly and systematically with little effort. E.g., only a few minutes after reading the Keynesian perspective on fiscal policy I was able to graph and explain how equilibrium changes are affected by government spending. Not having an economics background I find this book remarkable!

Covers both World Wars, segregation, Communism, literature, politics, agriculture and everything else for both black and white perspectives. Documented with extensive footnotes, critical essay on authorities, and solid index.

This is one of the few texts I have been able to find that gets right to the point when it comes to the AP Spanish Language Course. My students have found it helpful and I will continue using it in the future.

This book presents environmental economics in a real way. All of the theory is there, but in every case the authors always ground the theory in actual policy decisions. They also really stress the importance of defining policy goals, so as to get the right policies.

The chapter on global warming at the end of the book is the best concise summary/explanation of the issues and policy choices I have read.

Anyone who wants to get a better understanding of environmental economic issues will be well-served by reading this book. Some of the material is hard, but the authors always point that out, and explain WHY it's hard. I thought that was a nice touch.

It is must read. Mathematically very deep