In several ways I think that (we) marketing people and advertising people in particular are conservative people. Or maybe I should say not very open to change, not very open to adjust, not very open to listen. It's more inside-out than outside-in. Therefore I think that "(Re)inventing the brand - the new realities of branding" is a MUST for everybody working in or with the advertising industry. It requires, however, an open mind and willingness to reconsider traditional thinking and practice. The book is like a good novel - hard to put away before the last page. And I think the one chapter "Energize the value chain of your brand" in itself makes the book one I my best investments.
Egil Braathe, MBA
Partner & Advisor; Movement Research & Consulting

After reading many recent books on branding and enjoying them immensely, I encounted a milestone in Reinventing the Brand. Jean-Noel Kapferer is an original, penetrating, self-confident authority with international scope. He has sifted through boatloads of received wisdom and common knoweldge and corrected their deficiencies with speed and savvy. He is judicious and balanced in his explanations of how to create a truly superior brand for our times.

The book consists of 31 essays, each one a gem of insight and experience. I often found myself comparing what he wrote to what I had read elsewhere--or experienced personally--and found him many steps ahead. Reinventing the Brand is a lot of FUN when you're able to follow these connections!

You'll get more out of the book if you're beyond the basics. Kapferer doesn't spend much time explaining concepts that others have explored previously. But he is exquisitely direct and convincing when showing how to make better use of those good but imperfect ideas that tend to cloud your vision.

There has never been a time when interreligious understanding was more needed. And I don't have in mind only the atrocities committed at the Pentagon and the World Trade Center and what seems to be, as I write, an impending war. It's trite to say, but true, that the vast geographical distances that once separated the great religions from one another have vanished, both figuratively in the sense that modern transportation and communication technologies have rendered them insignificant and literally in the sense that, given modern immigration patterns, Hindus and Muslims and Buddhists and Confucianists and Sikhs are very likely to be living in the same neighborhoods with Jews and Christians. It is imperative that we learn to understand one another better.

This book is an important step in that direction. By presenting academically serious, reliable, but still sympathetic portraits of the five great religious founders, it provides a basis for genuine dialogue between the faiths. It is an excellent book. The authors are first-rate, and the writing is generally clear and occasionally even quite good.

I wish it weren't so expensive, but I hope that it will nonetheless have a large readership. I recommend it enthusiastically.

Contributions from the best contemporary thinkers provide explorations of the lives and beliefs of the five founders of major world religions: Moses, Buddha, Confucius, Jesus and Muhammad. These essays provide new insights into the careers of these individuals, blending biography with spiritual insights. An excellent contemporary review.

What really grabbed me at first glance was the vivid colors and attention to the details in the numerous photographs in this book.

Ms. Brennan confided to me recently in a chatroom interview at the French cuisine site that she gained about ten pounds while testing the recipes for the book.

The recipes are all very traditional dishes you'd find in homes and bistros all over France and are simple enough for a confident and even a new cook to recreate.

Along with the delicious, hearty French recipes are little anecdotes sprinkled throughout that shed light on useful things like using creme fraiche. A perfect gift for a francophile, cook or someone who loves good classic cuisine without hours of preparation involved. The book is so vibrant and lovely you'll want to leave it on the coffee table to make your guests salivate while they wait for dinner.

This is quite possibly the best cookbook I have ever read! Not only does it have beautiful pictures and wonderful, EASY, delicious recipes, but it has delightful information on the customs, countryside, and people of France. It's a cookbook I actually USE all the time!

I bought the original first edition in 1980 to prepare for my P.E. exam. As I work very often with concrete design, this book is a must have. I really wore out my old copy (which I had to go to several stores to find back then) and could never find a new one. Thank you Amazon for this opportunity.

The nice thing is that it is easy to understand, and gives related info on retaining walls, (what I work with, mostly) and soil mechanics.

So after 20 years, I am grateful for this opportunity. One can not say enough about the Schaum's Series. I graduated college 30 years ago next month with a degree in Civil Engineering, and if it weren't for Schaum's (and Cliff's notes for that English Class) I don't know how I would ever have done it.

Agree all the titles that I have had experience with are excellent, simple to understand, and economical, too even though the current prices are more than they were 20-30 years ago when I purchased most of my Schaum's library. Keep up the good work.

This is a nice book on reinforced concrete design. Although it aims mainly to students, you will be benefitted even if you are a practicing engineer. It is mainly written on ACI code on both USCS & SI units, but the book is useful even if you follow some other country's code. It covers all basic & some advanced design concepts. Chapters include - materials, loads, design methods & preocedures, shear, torsion, detailing, servicability, columns, footings, beam, slabs, retaining walls etc. Main asset of the book is that it is very concise, yet covered almost everythin with a good number of solved problems.

There's no fluff, no superfluous text, just loads of well-chosen pictures depicting the broad range of post-WWII railroading in Canada. Despite it's necessarily 'overview' nature I think you will not be disappointed.

This book is a must for anyone interested in Canadian Railroads in the second half of the 20th century. The photography is spectacular and some of the scenes are breathtaking, notably the snow plows and Newfoundland railroad pictures. This book is sure to be a hit with all railroad fans as well. Worth every penny!

The Single Parent Resource is one of the most practical and comprehensive guides available today. With an easy to navigate table of contents, the book lends itself as a ready reference guide. As a single parent, I was impressed with the amount of information packed into it. It covers many of the issues that I have encountered and provides solutions that work. Single parenting is not easy but Brook Noel's book gives me more tools to deal with real life, day to day challenges. Thank you for giving me this help.

The author, Brooke Noel, was raised in a single parent home so she understands from firsthand experience the type of trials and support needed by single parents.

The book covers the top concerns problems and challenges facing the single parent based upon a survey of 500 single parents:

Household management (cooking, cleaning, chores, etc.), balancing work and family, finances, childcare, emotional health for children and parents, and much more.

Although I'm not personally a single parent, I found the guide helpful for any busy parent. Many of the categories and tips are applicable to anyone.

I just wish Amazon.com didn't offer this book by special order only---it's definitely the type of resource single parents need to get into their hands right away.

I have always found Rupert Brooke to be a fascinating poet, so when I was in York and discovered this little treasure (for sale, no less) I bought it. I'd started it a couple of times but never got around to completing the book. Then, I resolutely decided to read it, and I found it completely entrancing. You get something from this book about Brooke that you could never get from a biography: his yearning, passion, anger.... all in his very own words. It was hard for me to put down, and any fan of Brooke's should most definitely look into it.

This book is fantastic and gives a good look into Rupert's relationship with Noel. The incite into Rupert's love life and his feeling for Noel and his friends is worth getting the book alone.

This is the 2nd novel I have read by this author. The first was Circle of Distrust, and I enjoyed it immensely. This one is more like their short stories (which are all science fiction), and to me, who enjoys a good story along with their sci-fi, it was even more enjoyable. It had everything, suspense, humor, sex, and some great futuristic concepts.

Have you ever driven down a back road and noticed one of those old shifting-to-the-side-run-down houses? Have you wondered about the folks whose footfalls used to creak the floors, whose faces used to be framed inside the now windowless panes? Jeanne Robert Foster's stories and poems, while written about the people, poverty, and places of the remote Adirondack Mountains of upstate New York, give voice to themes which are universal and timeless. Jeanne's own story began in 1879 in the Great North Woods. She became a model for Charles Dana Gibson and Harrison Fisher, an art agent for John Quinn who was the promoter of the famous Armory Show of 1913, a writer/editor for Albert Shaw, as well an advocate for housing for the poor and elderly. She was a woman who touched many lives including that of the editor of ADIRONDACK PORTRAITS: A Piece of Time, Noel Reidinger Johnson whose labor of love made this volume possible. For more information about Foster, watch for future publication of her biography by Janice Huddleston Londraville.

Not just an autobiography: for those seriously interested in Ireland this is an unromantic expose of Irish society by a reluctant author, one who has nevertheless produced an invaluable historical work.

Witness his boyhood excitement during a Civil War clash outside his home, the comedic sight of former enemies trading verbal insults in the Irish parliament, and the hypocrisy of some of the leading players therein.
We have the desperate hard work of his parents, the cruel treatment of his mother by her family, and the sight of his family's destruction by disease, all sensitively measured by Dr.Browne against the knowledge that this little boy's suffering is repeated a thousand-fold across Ireland.

Remembering this, he accepted the chance to become a doctor, transgressing centuries-old sectarian rules which would hamper his future progress. After entering Irish politics he discovered that the ultimate power in Ireland lay not with elected politicians but with the bishops of the Catholic church, whose opulent lifestyle contrasted poignantly with the terrible hardships of the masses, and whose actions to prevent free medical care for mothers and children and to demonise him from the pulpit left him disillusioned with the religion and the Irish Parliament.

Further medical training brought him into the psychiatric field, where he found barriers as high as ever. He could have had an easier life in England or the USA, however he choose to stay and help Ireland develop in spite of itself and at a considerable personal cost.

There is anger and bitterness, but never is Dr.Browne understated about his own inadequacies. A wonderful, frank and engaging autobiography. A five-star read.