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White also has a unique ability to describe Leo Fender, warts and all, without dimishing this industry hero.
As you look at the millions spent on modern ERP systems, you may marvel at the business White ran using only a set of 8" x 8" ledger cards for inventory control.
This book is a delight to read over and over again. The detail to dates and the explanation of how things happened sets you in each time period as he explains what happened through the years. It also allows you to be in the R&D lab with Leo or in the areas that guitars and amps were being dreamed of to Leo's ingenius research and development to being built into reality. Be there as the Broadcaster changes to the Telecaster and the introduction of the Stratocaster and the Precision Bass.
Enjoyable to read and I couldn't put it down. Thanks Forrest!
List price: $12.95 (that's 50% off!)
An eloquent use of words and a true delight to read. I didn't want it to end.
The story is captivating, full of adventure and, as the young characters mature, romance. Gwendeling is the girl who cared for Gulliver in Brobdingnag, the Land of the Giants in Jonathan Swift's "Gulliver's Travels." This tale carries the story of her life forward from the time Gulliver disappears. Through many adventures and challenges, she develops from a simple farm girl into an important and respected person in the kingdom.
Underlying the adventure and romance are excellent values: loyalty, honesty, working to achieve important goals, the value of education. For all young readers, and especially girls, this story excites the imagination and stretches the mind, with characters that provide good examples of learning, growing and succeeding.
Still, it would be a good buy for people who share the kind of nostalgia for the 1930s Shanghai or who want to find out more about Shanghai literary world in that period.
Authors with a revolutionary bent are better known these days in China. The Chinese Communist Party posthumously revived Lu Xun as a standard bearer, and many other social critics such as Mao Dun, Bing Xin, and Ba Jin saw Communism as the natural out-growth of their ideals. Others, however, were more romantic, more bourgeois, more purely artistic in their vision. They, along with most of Shanghai's leading film-makers, actors, and musicians, flocked en masse to Hong Kong after 1949. Today, Old Shanghai films and literature are far better known and more popular in Hong Kong than they are in Shanghai.
That's where Leo Ou-Fan Lee fits into the picture. The Hong Kong native is one of the leading experts on the literary legacy of Old Shanghai, and he brings alive the writing and history of greats such as Zhang Ailing (Eileen Chang) for connoisseurs and novices alike. Lee offers a chapter on the Shanghai film industry, which is not his specialty and is not very strongly presented, apart from an interesting analysis of themes of modernity. His presentation of the huge publishing world pictorial magazines, with glossy spreads and advertisements that are indicative of societal norms and values at the time, proves quite engaging. Granted, the analysis seems to be based on just a few vintage copies of "Liang You" (Young Companion), but as that was a darn good magazine, one can't criticize. His real passion, however, and the strength of the book, are in the literary field. Lee seems to have a bit of a crush on Zhang Ailing, but then again, who doesn't?
If you have difficulty in reading English, then take a look at the translation book which was published by Oxford University Press. The name is "shang hai mo deng".
It has been said it is not the destination but the journey that is important in one's travel. Buscaglia takes this a step further in "The Way of the Bull" and says that it is the relationships you make and the moment you possess that is paramount. He travels below his means to experience the reality of the culture he visits, and his reflections are windows on cultures and caricatures of different societies that he views through the various people he meets. The title, "The Way of the Bull," is taken from a Zen book written in the 12th Century. It also is the way one finds oneself through the process of seeking life, energy, truth and action.
"This way has not always been easy, though it has been wondrous, full of excitement and discovery," Buscaglia says, as he grabs his suitcase and heads toward the approaching bus. "Travel joyously." Recommended
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After acheiving fame, fortune, artistic achievement, family and everything else that most people long for, Tolstoy had a philosophical crisis in which he searched for the meaning of life. This is his chronicle of his despair and search, which ultimately ended in his acceptance of a unique brand of Christian socialism (not to mention ascetisim, vegetarianism, pacifism, etc.,). However, I thought much of the book, especially its sections on philosophy, to be rather poor in quality: either too simplisitc or complex but very poorly worded and expressed. While this book is ok, if anyone wanted to know Tolstoy's later philosophy of life I would recommend his later short works of fiction such as The Devil, the Kreutzer Sonata, and the Forged Coupon. They are masterpeices, while this work is simply interesting.
White is in a good position to tell this story because he spent fourteen years as General Manager of the Fender Electrical Instrument Company, and was Leo Fender's associate for many years thereafter. In fact, in many respects, this book is more about White than it is about Fender. White describes, for example, how he used his organizational skills to bring order to the chaos of Fender's early manufacturing operations. After the CBS takeover of Fender, White tells of how he refused to approve the new company's plans to manufacture solid state amplifiers that, in his view, fell far short of quality standards and were not be worthy of the Fender name (he was right).
While White certainly has many impressive accomplishments to his credit but, as he writes this book, he often seems to overreach to repeat numerous compliments that were paid to him during his career, some of which aren't relevant to the Fender story. The book also includes some venomous barbs for industry people who White felt treated him unfairly or whose work he did not respect. At some points in the book, White is painfully petty, such as when he blames Fender's second wife and others for the fact that Fender did not invite to join with George Fullerton in creating the new G&L guitar company. White writes: "Do you suppose it had anything to with Leo's second marriage?.... Was it because of old resentments from the early Fender years, when I was George [Fullerton]'s boss and struggled with him over manufacturing problems?" That kind of stuff detracts from the book.
I was also somewhat disgusted by White's gratuitous speculation about Fender's physical condition shortly before his death: "He acted like he was under very heavy sedation -- absolutely lethargic," writes White. "I sure hoped that he was not taking more medication than was necessary, because Leo was a proud man, and it must have been very embarrassing for him when he could not carry on an intelligible conversation with his friends." Is it possible that White, who claims to have been one of Fender's closest friends, did not know the man was suffering from Parkinson's Disease, which has exactly the type of devastating neurological symptoms he described?
All of that said, I'm glad Forrest White wrote this book and that I've had an opportunity to read it. In terms of the factual narrative, the book is a time capsule of sorts, taking us back to the Southern California of the late 1940s and early '50s, when rock 'n' roll was young, and there was lots of open space, clean air, and a radio repairman like Leo Fender (who loved Hawaiian music) could branch out to making Hawaiian guitars on the side and amplifiers. In those days, the phone number for Fender's Radio Repair shop was #6 -- that's all, just 6. White tells us of the colorful group of colleagues, coworkers and musicians that surrounded Fender during those early days, including Doc Kaufman, Freddy Tavares, George Fullerton, Dale Hyatt, and so on. There are lots of poignant and funny anecdotes that any lover of Fender instruments will appreciate. White's description of the changes at Fender after the CBS takeover is both savage and witty.
Leo Fender is now seen by many as the Henry Ford of modern electric stringed instruments. He literally invented the modern, fretted electric bass guitar. His amplifiers were rugged, practical, and dependable and some, like the '59 Bassman, have attained almost mythical status for their tone and quality, and are prized by collectors and players alike. Fender's Telecaster and Stratocaster guitars were major design breakthroughs for their time and are probably some of the most copied guitars of all time. They are as popular today as they were almost half a century ago when they were first designed. As Fender's fame grew, some people were apparently taking liberties with company's history, so White decided to write this book and comply with Leo Fender's request to "tell it just like it happened." If you can put up with White's occasionally self-serving narrative and petty barbs, that's just what you'll find.