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The main part of the book is a set of guidelines and worksheets for an 11-step strategic planning process. The steps are: (1) performing internal and industry assessments, (2) technology assessment, (3) defining the system and technology architecture, (4) developing the plan, (5) developing individual strategic plans for business process areas, (6) presenting the plan, (7) marketing the plan internally, (8) setting the project slate, (9)implementing the plan's recommendations, (10) measuring the results, and (11) updating the plan.
As someone who has done this kind of work, most recently for a large Middle Eastern oil company, I can attest that the approach laid out in the book is straightforward and thorough. Unfortunately I did not have this book when I embarked on the project. The identified tasks and deliverables outlined in the book and the accompanying forms and templates would have significantly reduced the time it took to complete the project. One of the most valuable files is the Access database, which comes with pre-defined tables and reports with which to track issues, tasks and deliverables.
Although this is not a "how to" book for inexperienced consultants, the authors did include a large number of small case studies to illustrate certain points. I learned a lot from them and think that they added a touch of wisdom that comes from the authors' collective experience.
If you have one or more strategic planning projects under your belt this book will be one of the most valuable assets on your book shelf. If you are starting out you might find the book frustrating because it assumes that you can fill in the blanks between the sparsely worded (but highly insightful) instructions. I highly recommend this book to the former group and give it 5 stars for the amazing amount of value packed in its 397 pages and floppy diskette.
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