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Last night, I attended a spiritual healing ceremony for a friend who was just diagnosed with breast cancer. A small group of us recited and sang prayers for healing, held hands in a circle, and watched our stricken friend gather hope, strength, optimism and faith from our shared energy and love.
The cancer is small, self contained and the prognosis for recovery good. But it's comforting to know that if my friend needs more inspiration and information, this book is available for her and the millions of other women who may need it in the future.
This collection of photographs and stories of women who've had reconstructive breast surgery following diagnoses of cancer is mesmerizing and inspiring. Each woman tells her own story, sensitively edited by Helga Hayse, revealing her fears, apprehension, decisiveness, and courage. Each story resonates with everyone who encounters this book.
The stories they tell-of genetic testing, of tumors missed in mammograms, of watching mothers and aunts die painful deaths-speak to all of us. They are funny and brave, practical and spiritual. These are mothers and daughters and sisters, young and old, and they are all the women we know. They are sharing a life-shattering experience with us and to read their words is to be a witness to their strength.
And as much as the stories move us, the photographs shock and amaze. The photographs, from photographer Terry Lorant, feel like personal notes from each woman to the reader. As if she were a friend, sending you her proud news. The pictures are sweet and sexy and honest and very emotional.
I read this entire book, including the detailed information about breast reconstruction at the end. Because, though I don't have breast cancer now, that doesn't mean my sisters or I won't be diagnosed in the future and I'd like to have both the practical resource information that this book provides and the inspiration of these amazing women.
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What to say about such an amazing work? For the first few times I
mainly absorbed the photos of his works, with only reading the
little captions and it wiped me off my feet. After a few rounds
of these I decided to read all of the writing in the book that
accompany the works he made and it totally blew me away. This
book has definitely altered something deep inside about the way
Ilook at nature, change, the seasons and time in general.
Time, as the title of the book suggests is the main topic of the
book and Andy Goldsworthy's art in general or at least his
approach and intention towards it. The body of work presented in
numerous photos and with corresponding writing in the form of a
journal covers the whole range Goldsworthy's work. For example
works made from stone, wood, leaves, snow, ice,...
As a result it gives an excellent overview and introduction of
his work and via the numerous writings a very deep, personal and
detailed insight into how he approaches different places, how he
reacts to change and works with the weather. The writing is on
par with his work. Very clear, direct, honest and poetic.
His insight into the concepts of time and change and seasons and
nature is truly breath taking. The introduction he wrote for the
book is a wonderful example illustrating this. Part of it can be
read by using the "Look inside the book" feature of Amazon.
Spending time with this book really cracks ones mind wide open
about time, change, nature and seasons and how to look at it and
perceive it.
And honestly I don't know what's more amazing. These amazing
and unbelievable pieces of art. Or the incredibly crisp and poetic
writing, deepening so much ones understanding of the works and
give insight into Goldsworthys view and approach and thoughts. Or
simply that out there somewhere a human being is walking this
earth with such an amazing understanding of time and nature and
able to transform this into amazing art an writing.
If the idea of Goldsworthys work is for him to work with time and
change and nature and to further his awareness of these concepts
and make sense of them in the most beautiful way then that is
exactly what this book excells marvelously at for the reader.
Goldsworthy's many mediums are covered in "Time," which features sumptuous photography by Terry Friedman. We see perfectly constructed stone cairns--some pyramidal, some only half done and all the more startling for what isn't there as for what is. We see ruddy sandstone arches four times the height of a man. But Goldsworthy's most consistently inviting work is done not in stone, but in the ephemera nature leaves for him everywhere he looks. Goldsworthy's work is sometimes so fleeting as to question the very nature of whether it constitutes art when it lasts only minutes or hours. The frost shadows, for instance, are simply photographs of the still-iced patches of grass over which Goldsworthy stood in the early morning, then stepped aside so that a photograph could be taken. Of course these are gone within minutes as the sun warms the now-exposed grass. Is this art? Merely the fact that you question it shows your engagement with the work--Goldsworthy fosters a kind of subtle dialogue between reader and artist and the dialogue is consistently engaging. Another heat-destroyed piece is the thinnest imaginable sheet of ice, laid against a moss-covered rock, and Goldsworthy's handprint visible on it. As it thawed, it buckled and disappeared and we see its disappearance in the photographs. It's lovely, it's witty and it is, improbably art.
Other things disappear, too, but not from the sun's warmth. There is a "stick hole" Goldsworthy built early one spring which he and Friedman came back to photograph throughout the summer until the final photograph shows it utterly covered with the lacy ferns which grew up around it. There are the perfectly circular or perfectly ovoid leaf rafts Goldsworthy stitches together, then sends on their way down a meandering stream, having their path photographed before they disappear. There are the piled of rocks he constructs leading into the ocean so that the tides swallow them up--each stage meticulously recorded on film.
Perhaps the most transformative art in the book is the mud wall displayed on the cover. Goldsworthy applied mud to walls and floor in such a way that when the mud cracked and dried, it showed the meandering, snakelike pattern he'd put into it. It has become something entirely different solely through the passage of time. This book is filled with surprises and delights, and will have you utterly absorbed, charmed, and astonished. I can't recommend it highly enough.
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The authors formalise the need to reduce the Why people purchase a product down to the core value the buyer perceives - the first or second given reason is often not the case and the reality is often more about personal irrationality (who needs a Porsche yet they sell the annual production at full price) rather than reasons that can be easily tabulated. Too much marketing is written about these top level issues and miss what this book identifies.
However, while many of their examples appear relevant to the point they are making, they focus on the good fit between the idea (easy to install new computer) and that these were (for the moment) winning ideas, and leave the exploration of the lower level value out of their analysis, the one thing they stress in the best part (the first two) chapters of the book.
One very good item is where they provide details of their personal contact details to encourage feedback - you do not see that often enough. Another is telling about failures with all the details, some consultants tell you the names of their successes but talk about the failures (and then only of others) in only the general.
I would suggest you puchase this book - it is not the definitive platform (that say Porter's Competitive Advantage is) about creating value; it does raise and examine relevant issues in creating value, particularly for service industries.
Bernd Schmitt and Alex Simonson's Experiential Marketing: How to Get Customers to Sense, Feel,, Think, Act, and Relate to Your Company and Brands was first published in 1999. In it, they examine a number of different companies (e.g. Nokia, Procter & Gamble, Apple Computer, Volkswagen, Siemens, Martha Stewart Living, and SONY) which demonstrate the fundamental principles of what they call "experiential marketing." They were praised as pioneer thinkers (which I certainly do not dispute) when, in Part Two of their book, they focus on what they call Strategic Experiential Modules (SEMs), each of which has its own distinct structures and principles which must be understood by each manager. SEMs include sensory experiences (SENSE), affective experiences (FEEL), creative cognitive experiences (THINK), physical experiences and entire lifestyles (ACT), and social-identity experiences (RELATE). Schmitt and examine each, explaining how to achieve the effective integration of all four.
LaSalle and Britton share my high regard for Gilmore and Pine as well as for Schmitt and Simonson (among others) but break critically important new ground in Priceless by providing a cohesive, comprehensive, and cost-effective system by which almost any company can increase and enhance the appeal of almost any product or service. More specifically, LaSalle and Britton identify and then explain a series of interdependent components throughout Chapters 1-6 which comprise what they call the "Priceless Roadmap." By the end of their book, they have enabled their reader to understand the relationship between value and experience (including emotional as well as sensory experience) by showing the link between them and customer satisfaction, customer loyalty, and (most preferable of all) customer evangelism. They trace the series of events which a customer experiences during the consumption process. Most important of all, with precision and clarity, they demonstrate how a company can deliver value through experience by focusing on three key attributes: product, service, and environment.
It would be a mistake to assume that this book was written primarily (if not exclusively) for marketing executives. Every value, principle, strategy, and tactic which LaSalle and Britton examine is directly relevant, for example, to increasing and enhancing the appeal of any workplace and to strengthening relationships between and among those within it. I also think this book will be of substantial value to senior-level executives as they embark on mid-range and long-term planning (i.e. up to 36 months at the most) because organizations as well as consumer products and services, and indeed individuals, can achieve greatness only if guided and informed by a "Priceless Roadmap" in one form or another.
Interesting to think of the ways to apply ... Thanks.
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Watsham really makes the effort needed to make
the book "readable" to non-quants.
Unlike Neftci and Wilmott, who jump to more advanced material
without really explaining most of the details,
Watsham explains all the needed details.
However, Watsham's book covers much fewer topics
than Neftci's or Wilmott's (Quant finance) book covers.
I hope Mr. Watsham next edition includes more of the
topics that are found in Netfci's book.
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The novel focuses on the evolution of this family during one generation, seen through the eyes of Darcy, a young rebel who suffers from being the twin of a perfect girl loved by her parents, her teachers and her peers. Darcy feels so far from a perfection she tends to despise that her relationship to her sister develops in a mixture of sisterly love and sometimes heinous jealousy.
Their differences increase as the chapters go by.
Sophia (pretty, polite and discreet), reveals a vulnerable side that she hides under the appearance of a woman who perfectly controls her life. From unhappy experiences to success, she admits that she's rarely physically alone but that she lives in an emotional loneliness against which she can't struggle. Darcy invariably fights weight problems and suffers from only being "Sophia's sister". It is only through separation caused by Darcy's international carrier that the two sisters finally get closer.
Although one can't talk about an epistolary book, the story centres around the correspondence between Darcy and an American sociologist, Alexander Carbine Brookstone, who's thirteen years older than she is. Despite the age difference, their relationship evolves into genuine friendship, and Darcy takes refuge in the letters, faxes and, later on, emails that she exchanges with him. Her rebellion, her lack of confidence, her relationship to her sister, to her parents, to her boyfriend, and her frustration regarding her weight explode in this correspondence. Reassured by the idea that she will never meet Alex, she confides her most secret emotions and her thoughts about the world around her, in a way that is alternatively tender, defiant and hilarious.
The biggest quality of this enthralling novel is a confident writing style and a quick pace which doesn't leave room for boredom. It gives life to the characters in a completely exceptional way. The relationships between the protagonists are amazingly real, and page after page, their evolution manifests itself very naturally, whether it's through Darcy's letters to Alex or through Sophia's diary. Terry Prone has masterfully succeeded in making each sentence a fascinating discovery -- even the (side-splitting) description of Darcy's fridge contents is enchanting. This book depicts complex characters and carefully avoids stereotypes and shortcuts. Identifying with Darcy is extremely easy, not because she's an empty shell in which anyone could fit (Darcy is anything but an empty shell!), but because Racing the Moon pulls the reader into her life and -- a rare phenomenon in literature -- makes one forget that she's a fictional character. Darcy is the woman next door, she's someone you pass on the street every day, she's that girl sitting at the back of the room. To everyone, she's quite mundane. In truth, she's exceptional.
A must-read!
The way in which Alex and Darcy meet - the teenage Darcy has to correspond with an American academic because her school has asked her to take part in the US university's reseach project - is ingenious, and the letters between the dry and dusty researcher and the teenager are hilarious. Prone makes much fun out of Darcy piercing the pomposity of this guy she knows only by initials.
As Darcy grows up, she sees Alex much more as a friend, but because of the rules of the research they must never meet or exchange any identifying information. This is both fascinating and intriguing as an examination of what makes friendships, and whether it is possible to have as a close friend someone you have never met.
The other characters and events in Darcy's life are also very well portrayed, as a study in growing up; Prone makes excellent use of her knowledge both of the US and of Ireland.
The denouement is sheer brilliance. My only regret is that I felt the book finished too soon.
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Williams carries on the great and ancient tradition of storytelling to raise consciousness about uniquely Western, and specifically Colorado Plateau, issues. From the Hopi and Navajo peoples, down through the early American explorers, the proverbial cowboys and the present activist community, storytelling has been a central method of encapsulating emotion, opinion and experience into messages that have wide appeal. Williams, in stories such as "Coyote's Canyon" here in "Red", presents her powerful vision of an environmental movement wrapped in the spiritual connection with the stark, often harsh, always awe inspiring desert and given wings by action. Like Abbey, Williams does not shy away from controversy, and her opening to the title essay is a list of places that strangely grows longer each time I contemplate the names set forth. Williams gets personal here, and the blunt approach of listing over a hundred places brings to my mind the fact that I have walked on much of that ground... and that I have seen the critical need to protect these remaining places from the industrious uses and agricultural manipulation that has occured on the infinitely vaster balance of the Colorado Plateau. In this way, "Red" has demonstrated its effectiveness. Some may say that as a resident of California I might have no reason to comment on Utah... and I would, as Williams exhorts in "Red", flatly disagree. Every one of us has a responsibility to work toward a better world, and Williams manages to say this without preaching it or patronizing the reader. (Besides, my mother lives in southern Utah, and I have walked hundreds of miles of that beautiful land...).
In summary, "Red" is another jewel of a book from Terry Tempest Williams. I am glad to see "Desert Quartet" back in print, though I sorely miss Mary Frank's wonderful illustrations that were in the original. This is a book which is not a difficult read, nor a scholarly treatise... rather, it is a frank, realistic look at a serious challenge facing the United States right now.
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Bonnie R. McKinney West Texas Black Bear Study