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From page 259 of the book: To justify his laws, Moses repeatedly insisted that if the Jews obeyed, his laws, they and their children would survive and prosper in their new land. He made no claims about immortality of the soul or about rewards and punishments in an afterlife. Instead, like Darwin, he argued that the purpose of morality was to secure the earthly survival and prosperity of oneself and one's progeny. The first commandment of God in the Bible is "Be fruitful and multiply" (Gen. 1:28). For Moses, promoting the survival and reproduction of the Jews required social norms that led individuals to cooperate within their group to compete with other groups (Deut. 4:40, 6:1-3, 11:8-9, 20, 23:9-14,25:11-16, 30:15-20). Moses taught that "whoever obeys the law will find life in it" (Lev. 18:5). Saint Paul cited this as the fundamental aim of the Mosaic Law (Rom. 10:5). It should not be surprising, therefore, that Darwinian theorists can explain the Mosaic law as promoting the reproductive interests of the Jews (Hartung 1995; MacDonald 1994, 35-55). As a product of natural human experience, not only Judaism but all religious beliefs and practices serve the natural desires of human beings in diverse social and physical environments, and consequently we would explain religion as an adaptation of human ecology (Burkert 1996; Reynolds and Tanner 1995).
So even one of the first moral successful systems, the Mosaic Law, recognized the purpose of morality in an evolutionary form, survival of the group. This book tries to go beyond group interests and argues (not always persuasively in my opinion) that a Darwinian morality can subsume the current value system that we all want to see.
The book covers the essence of an evolutionary morality. That is, humans evolved with social ranking, justice as reciprocity, political rule, war when group interests collide, religion to explain the fear of the unknown and eventual death, etc. Morality then became part of the pleasure of serving the tribe or belonging. Kin selection, inclusive fitness, reciprocal altruism, indirect reciprocity; these evolutionary processes required that humans have fear and guilt if they act against the tribe's rules. Morality included honor, fearlessness, willingness to die for the group -- that is what the communal sense was all about. Adherence to the tribes moral codes meant the group could fight of predators and other human groups when necessary. Those tribes that could not unify against a common enemy -- what we now call patriotism -- more than likely died out in favor of the more fearless tribes.
And how does this morality come about? Well contrary to what folk psychology tells us, from Dr. Laura to President Clinton, both conservatives and liberals, infants are born with a moral nature and seek the rules naturally. That is, even when playing with other children, a child will develop proper behavior by observing others and learning what works and what doesn't, similar to chimpanzees. So the moral do not have to be taught so much as just observed by children. We are naturally moral animals, but the morals change over time and are different for different cultures. However this book argues that we can now change those moral rules that should be abandoned: slavery, clitoridectomy, circumcision, cannibalism, genocide, etc. Perhaps.
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You will find an awesome view looking up through the trees to the sky, and the beautiful azure color of the Colorado River contrasting against white and rust colored rocks. Views of waterfalls, snow-capped mountains, autumn leaves and desert sands will take your breath away. Natural rock formations and cactus plants are seen in a new light as they become elegant sculptures. Endless, brilliant blue skies are captured against fields, mountains and red rock formations. Close-up of photos vibrant pink cactus flowers and sunny yellow poppies will brighten your day. You also get an occasional glimpse of lush green trees and plants.
As with all of Muench's books this one is printed on quality glossy paper with the highest of production values doing justice to the photography. As a Muench fan this is a treasured addition to my library.
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This book is filled to the brim with action, suspense, romance and takes you on a trip out of the ordinary. If you liked "The X-Files", the "Twilight Zone" and the movie "The Matrix" you might want to get out the reading glasses. Brogan has painted images of a world as seen only by a few, and Bart inparticular sees it more differently than anyone else. Barts brush with the CIA and the KGB takes him into a world of the paranormal that will leave you spellbound and wondering "what if?"
Brogan's The Delta Zone is well thought out and researched, almost to the point that I'm wondering if he hasn't been there himself...
This book is an amazingly quick read and will leave you wanting more. I'm hoping a sequel is in the works and a film is in the future.
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Hodge could have written a simple, to-the-point guidebook, but his Steinbeck-like opus is full of observation and insight into Texas as well as the human and canine condition. Writing about a park in Houston, for instance, he mentions that he went to a nearby branch library to re-read a passage from the classic novel, "Old Yeller," by the late Mason writer Fred Gipson. Hodge and his two dogs put 25,000 miles on his sport utility vehicle (Hodge says his Sport appreciates the fact that Detroit bestowed her name on a whole vehicular genre) in researching "The Texas Dog Lover's Companion." Following a 20-page, philosophy-filled introductory overview on traveling with dogs (and in which Sport and Samantha are brought on stage), Hodge covers the state region by region. He and his co-researchers sniffed their way across the state, checking parks, places to eat and sleep and even places where you can take your pet shopping. Hodge found most of Texas pretty accommodating when it comes to dogs, but it's clear that he didn't mind leaving Lubbock in his rearview mirror. "Unfortunately, for dogs there are few positives," Hodge writes of Lubbock. "Dogs must be leashed everywhere, and we could find few places that actually welcomed them. For dogs, anyway, Lubbock seems destined to remain a stop on the way to someplace better." One "someplace better," he wrote, is Amarillo. Hodge likes its climate and friendliness -- to people and their pooches. Hodge's guidebook is a sometimes funny and always entertaining and useful travel reference even if you aren't traveling with Rover. If a hotel, eating place or park won't accept dogs, who would want to go there anyway? As Hodge writes, "Texas is going to the dogs. And it's about time." Hodge's book is a delightful salute to Texas and to dogs, from Old Yeller to Sport, Samantha and -- in sentiment, to Rosie. "It's the land that brings out what's inside us," Hodge quotes one savvy Big Bend resident as saying about her corner of Texas. "There's a beauty and clarity I believe you find only in open spaces." And, Hodge adds, "in the eyes of a dog."
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fitness, and he writes with a great sence of humor, which makes the book easy to read. He provides wonderful, concise explanations of how and why we get played for suckers, how to truly prove if any claims is legitimate, and even illustrates his expertise by showing the actual ads, which he then tears apart. He covers everything from vitamins to minerals to herbal concoctions to ergogenic aids to equipment to apparel and much more. There are excellent checklists to itemize how to keep from getting duped by any ad. Before you even think of buying any health/fitness product GET THIS BOOK! The courious reader will become informed. The reader who does what the aughor says will save money--perhaps a lot of money, and will forever be saved from being frustrated and embarrassed by buying products that don't work as advertised (especially all those 'nutritional supplements' and 'abdominal exercisers' and the like).
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Batu is a general in the Shou army who is charged with stopping the Tuigan invaders. His wife is left behind to deal with the court. Out of these 2 simple plot devices a fascinating tale unfolds.
Without revealing anything I will say this, the novel is a very personal journey by Batu as he tries to deal with the invaders. The pleasant thing about this tale is the unexpected twists it takes. What you expect at the beginning of this story is not what you get at the end. Being that it is the 2nd book in a trilogy there are some things that you know MUST happen, such as the Tuigans continuing on to battle Cormtyr in the 3rd novel. This does not mean that a very powerful battle does not occur. It is the results of the battle and its fallout that are surprising.
All of the characters are interesting, and seem like real people. In fact, it is the honest portrayals that make this such a good book. After everything that Batu goes through his responses seem real, not as if they were manipulated to fit an outline.
It was further enhanced by the appearance of characters from the 1st novel, who come across as true to their portrayals in Horselords.
If you want a really good story with action and personality read Dragonwall.
A book that engulfs you in battles and conspirasies. A Must BUT can be fully enjoyed only after reading "Horselords".
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Now, Welke gives us insight into what drives a user to license a software product or suite, and provides a roadmap for the sellers and buyers to meet for their common good.
If you are in sales or marketing, and enjoyed Spencer Johnson's Who Moved My Cheese, you must get this book. It brings home all of the sales issues you have been striving to corral. It's a quick read, yet you'll thank Larry for years ... as have the titans of the software industry.
Welke, a 1954 graduate of Marquette University (Economics), went to work for IBM after a short stint with General Electric. IBM, perhaps the greatest marketing machine of the last half of the 20th century, gave Welke lessons both in what to do and, as it faltered in the personal computer business, not to do. Over seven years he became a top salesman by, among other things, courting clients in chauffeur-driven Jaguars, a practice that won business but drove the image-conscious IBM hierarchy nuts.
Welke left IBM and, in 1967, formed his own company, International Computer Programs, Inc., the first software information company anywhere. During his three decades at the helm of ICP, he taught sales training to hundreds of aspiring software salespersons around the world. Early on the challenge was one every new software merchant stumbled over but which Welke relished: How do you persuade businesses that were used to getting their software free -- just thrown in with the hardware they bought -- to start paying serious money for it?
That Welke's seminars and publications had the answer gave him the appellation "Father of the Software Industry" (the independent software industry went from $300 million in sales when he joined it to around a hundred billion today). It also gave him a reputation as a rogue marketer with some compelling ideas, which is why his sales training seminars continue to sell out to this day.
The essential point of "The End of Selling..." is that changes in exposure media -- principally the Internet -- have fundamentally altered the way a sale is done, contact to contract. It altered the way clients first hear about a product, learn more about it, explore its viability in their context, make sales contacts, and even pay for and deliver it. Beyond that it affects the way customers are supported, complaints are handled, products are critiqued, new versions are developed, and hands are held.
The failures of the dot coms, he believes, stems from the inability of the mostly youthful entrepreneurs to merge their new-century automated sites with a little last-century humanity. (Imagine a prospective customer, money in hand, lost in an HTML maze that cannot answer the one question he has that would close the sale for him.)
Welke believes that the Internet and other interactive media will fulfil their promise once entrepreneurs (and established merchants just getting into the new media) forget selling as they once knew it (20th century) and as they think they know it now (21st century), and merge the two into a symbiosis he calls "customer creation."
The best way to think of customer creation is to imagine that the up-close selling of knocking on sequential doors to introduce yourself has been replaced with technology that can introduce you to literally scores of millions more prospects. But having made that introduction, those prospects need to be addressed not in a single rigid manner adopted by the company (a formula Web site), but in the manner in which THEY wish to be individually addressed (and, ultimately, sold). That would include a flexible system of technology-based marketing mixed with an informed support staff of living people who are easily contacted.
There is much more to customer creation that we can outline here, but suffice it to say that Welke has a lot of experience with the concept and a lot of fun sharing it. His decades in sales, marketing and chief executive offices give him a long view too many other authors lack. "The End of Selling..." will take you off auto-pilot and make you think.
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This book can be read with profit by professional philosophers as well as beginners interested in understanding evolutionary ethics. It is clear and systematic, avoids jargon, and amply discusses alternative views.
I take issue with one part of Arnhart's analysis. I learned that "the good is the desirable" in my graduate student days in economics. I have always thought this quite incorrect (I wrote my Ph.D. dissertation on the topic!). For instance, I may desire potato chips (or heroin) but not consider it good, and may indeed wish that I did not desire these things. In place of Arnhart's principle, I would suggest "The good is what allows us to flourish and to use our natural capacities to the fullest." The idea of flourishing as a criterion is associated with Nobel Prize winner Amartya Sen and others, and the idea of developing one's capacities to the fullest is associated with the young Karl Marx, in his Economic and Philosophical Manuscripts of 1844.
At any rate, virtually all of Arnhart's arguments go through with this minor change.
People like me, behavioral scientists, tend to ignore ethical philosophy and have contempt for its practitioners because it tries to find ethical truths independent from the natural position of human beings in the world. Arnhart is a wonderful antidote to this tendency, maintaining a high level of both philosophical and scientific reasoning.