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The book is sprinkled throughout with quotes from real people like me going through the same thing. Their experiences and coping methods have been a lifeline. They remind me that I'm not alone!
The author delivers medical information in simple terms that are easy to comprehend.
Advice is given on how to deal with the financial aspects and support groups and so much more.
This book will be within arms reach for a long time!
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The only criticism I have of the book is that a few of the patterns don't designate whether they are for a man or woman. If you are new to sock knitting, stick with the patterns that tell you the wearers' gender, and then try the "mystery" socks.
Bush's "Folk Socks", and her second book "Estonian Socks" are instant classics and destined to become premier collectors items.
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piece was when the grandmother choked the drunk father.
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Nancy Warren's Blaze Romance, Live a Little, will occasionally have you laughing more than a little as she spins a hot tale of love.
With her bladder neared bursting, Cynthia manages to get the attention of her new neighbor, FBI agent Jake Wheeler. He rescues her, but, based on fist impressions, he believes Cynthia is into kinky sex. Jake is undercover and convinces Cynthia to help him on his case. She agrees hoping for a little excitement to break up the ennui, but neither she nor the Fed expected to fall in love with one another.
Nancy Warren has written an amusing yet torrid romance due to the efforts of the ingenuous Cynthia to live up to the homonym of her nickname Cyn. Though she tries to display the image of a sophisticated sexpot, the heroic hunk knows she is not winning any academy awards for her performance. Yet, he also realizes that somehow this innocent makes his libido attain stratospheric levels. Category fans will LIVE A LITTLE when they read this fun tale.
Harriet Klausner
At first, Jake Wheeler assumes Cynthia's prone position resulted from a working girl's day gone bad. Her trash looks juxtapose an oddly innocent expression in her eyes, driving his libido over the edge, even if he has sworn off wild women with revolving bedroom doors. However, when he realizes that Cynthia's an accountant, Jake convinces her to volunteer to help him crack a drug smuggling operation by accepting a new job with his quarry. Cynthia leaps at the opportunity for change and excitement. She transforms herself into Cyn the Bold and prepares to plunge into the world of black ops, spies and danger. Even as Jake suspects that the sophisticated sex-pot routine is fake, it's too late to withdraw from a very dangerous situation-both undercover and under the covers.
Now this is what a Blaze should be! Sexy, daring, and bold with a dash of levity, LIVE A LITTLE! lives up to my highest expectations. The heroine doesn't waste time protesting her innocence, the hero doesn't struggle over needless issues, and the plot never slows. Indeed, the dangerous plot echoes the dangerous eroticism of a handcuff fantasy, resulting in a terrific read. Pleasing, tempting and erotic, LIVE A LITTLE! comes very highly recommended.
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If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.
If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.
The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.
The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.
The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.
The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.
Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.
After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?
Be serious about giving people the best you can possibly provide!
It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.
Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.
As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.
Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.
The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!
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Cally Jo McAllister, police sketch artist, is haunted by the cloudy childhood memory of her mother's murder. It was her testimony that sealed the fate of the man accused of this heinous crime, and now a recurring nightmare has Cally questioning her own remembrance. Her struggle to discover the truth, leads Cally into harms way.
A dedicated police sergeant does his best to conceal his powerful feelings for Cally, and a handsome attorney openly pursues her heart while harboring a dark secret of his own.
This book is full of surprises and it defies your attempts to predict the outcome. It's a great read with vividly drawn characters and a fast pace. The subject matter is intense but very well handled by the author.
I would highly recommend this book to a wide audience ranging from young adult to seniors.
The next chapter takes us to Cally McAllister, the young adult and student, who is paying her own way through college. To do this, Cally uses her artistic talent to draw pictures of the perpetrators of violent crimes. She wants to help people who have suffered what she did. She is also somewhat shy, though she has a warm friendship with Police Sergeant Dan Christopher. Except for Cally's friendship with Lily Sinclair, the psychologist who helped her through her childhood trauma, Lily's husband Dell, and Dan, Cally has few friends. Her only family member is her father, Jack McAllister, with whom she shares a troubled relationship. Although he was once a successful businessman, he lives a bitter and reclusive life. The reader learns early in the novel that Jack's previous generosity and love of life died with his wife, and that he guards a terrible secret.
Cally's life begins to change. A kind woman is interested in her father and a nightmare that Cally hasn't had since childhood returns to her, but it is evolving. Cally is convinced that her subconscious is trying to tell her something she missed years ago about her mother's death. Cally turns to Lily, her oldest and dearest friend. Cally also meets a handsome young lawyer who falls head over heels in love with her, but the reader, unlike Cally, knows that Dan Christopher loves her, too.
Mehl moves her novel into high gear as Cally begins to unravel some of the secrets kept by the people closest to her. She finds that her father has kept her childhood home, the house where her mother was murdered, and she is convinced that she needs to return to these familiar rooms to figure out what the dream is trying to tell her.
Mehl draws her readers into a web of conflicting and entwined motives with break-neck speed. It's a good thing Graven Images isn't a long book, or I wouldn't have made it to work one day. The end is satisfying and ultimately tender and warm-hearted. I'll be looking for Nancy Mehl's next book.
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First of all, in case the synopsis didn't tip you off, this book is not for the hard-core mystery lover. It is kind of a cross between a romance and a mystery novel and fits quite neatly into the "mystery cozy" genre. This is a fun, fast read for those who enjoy their mysteries filled with comments about clothes, food, romance, socialites, art and weird families. Nancy Martin has a nice, smooth writing style and the plot unfolds nicely. I also loved her characters. I mean, where else do you find a reclusive billionaire who collects erotic art, a brother-in-law who dresses up in full Confederate regalia for formal occasions, two flaky, funny sisters, a baby-faced detective who is a lot sharper than he seems, and hosts of other entertaining characters. Sound like fun? This book definitely is!
Although I found the motive for the murder far-fetched, and some of the other key characters a little underdeveloped, the character of Nora is refreshingly real and relatable. The plot moves along at a good pace, and ending wraps up the story quite well. A pleasure to read, and I look forward to the next books (this is the first in the "Blackbird Sisters Mystery Series").
Nancy Martin's debut is a smart, sexy and fun read. Thanks to Nora, we get to dress up in the chicest clothes, hear the hottest gossip, and attend all the best parties. I look forward to the next installment in the series due out in June. Highly recommended!