

great book
Great book

A Smart Book
Mal Warwick knows what he is talking about...I used the basic approach he advocates and turned a dismal campaign around 180 degrees: from break even/loss to real money from a very tired (of the organization) list.

Used price: $10.00

It was fab!!!! 2 thumbs way up
Awesome!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

A note from the author...
A self-explanatory, "student friendly" guide
Used price: $17.20

A FANTASTIC biz biography!
Practial business Advice from Someone Who Has SucceededMuch of Lyman's wisdom and insight into the mail order business is directly applicable to developing e-commerce sites for business customers: writing copy that stirs the reader to take action, measuring and testing the results of each ad, starting small and growing the business out of the profits it generates are a few of many gems he practiced.
In the book, his passion for doing what he loved, from a place that he loved, with people that he loved was inspirational to me. When I met him in person, he was also a great encouragement to me.
I'd recommend this book to anyone interested in in "Making a life" while making a living.

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Must-Read
MUST-READING FOR ALL DIRECT MARKETERS
Used price: $1.32
Collectible price: $2.99
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Quick Reference Guide for busy Notes users
List price: $39.95 (that's 30% off!)

An Excellent Resource
List price: $14.75 (that's 20% off!)
Used price: $10.85
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A superb guide for advancing any workplace

Great reading of passages of ancient comunnion