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You might want to get a hold of this book and take a look at what Julie Kelly has done for the world of email. Covering both Outlook Express and Outlook 2000, Kelly step you through the troubleshooting process like any experienced technician.
With topics like backing up of data, calendars, contacts, email, which is over 85 pages of the 300 pages, faxing, folders, linking, mail merge, newsgroups, sounds and synchronizing data you have just about everything covered.
The troubleshooting is done through a flow chart method with make the troubleshooting easier to follow along. Also you have the opportunity to get free web solutions and this rounds out a very complete book.
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Each article in itself is quite focused but taken together are a great overview of the wide breath of possibilities of collection subjects within aerophilately.
A quality publication, like all AAMS books, both in content and manufacture - nicely hardbound on quality paper!
Find out more on aerophilately by visiting the Metropolitan Air Post Society, MAPS...
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Throckmorton lays out the essential qualities for a successful direct marketer, a person who is, she argues, a combination of technician, artist, salesperson, writer, and actor. These depend on deep and powerful reserves of curiosity, imagination, and a willingness to learn. She then walks the reader through the basics of isolating an offer, developing creative concepts, executing those concepts in copy and art, and measuring results. Though much of her focus is on direct mail, she also discusses direct-response space and broadcast ads (because of the age of this title, there's nothing in here about online marketing, though of course many of the principles are the same).
I strongly recommend that any direct-response creative or client-services person keep this book handy ... and that it also be read by anyone on the client side who is, or might ever be, using direct-response marketing in their business. It's easy to do DM badly. Doing it well -- and recognizing *why* good DM is good -- is much more complex. Joan Throckmorton is an excellent guide.
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These letters contain ideas and patterns that can be "borrowed" as templates. How would you like your letter to be patterned after one that brought $1B in sales to American Express?
The chapters are conveniently divided by product or service category: Subscriptions, Collectibles, Products, Books, Financial Services and Investments, Memberships, B2B, Personal Services and Insurance, and Fund Raising. Do you need a letter to sell subscriptions? See how it was done by The Wall Street Journal, Worth Magazine, and others.
If you are involved in writing or publishing direct mail, this tool can only increase your R.O.I.