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List price: $14.95 (that's 30% off!)
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What we learn liberal arts colleges is an academic communication style that is too verbose, takes too long to get to the point, and full of information in all the wrong places. Technical schools, on the other hand, often don't teach anything about writing, sometimes leaving their graduates unclear on how to communicate except on detailed, technical subjects.
Booher has written a very accessible book that addresses good writing from a non-pedantic, not-your-high-school-english class perspective.
I kept this book at my side while writing a proposal that had to be content-dense yet short and readable. I have since bought several copies of her book to hand out to people around the office.
Communication is very difficult, made even harder by the 'words only' content of email. Today we are interacting primarily in email with our customers and the management chain. Booher explains how to significantly increase the chance that your emails are read and acted upon, providing good boosts to your career, reduced chances of "what do you mean you asked me to do something?" problems, and ways for you to improve your reputation as an effective, competent employee.
Her attention to whitespace and formatting is, in my opinion, very useful. I've since become a lot more aware of how much more readable my communications are when I take time to include lists, blank lines, headers, etc. to help the reader break up my content into digestable chunks. A key learning: remembering that the reader is not simply waiting on the edge of his chair to devour every word of my carefully crafted email but, rather, sees it as yet another stream of words in the midst of a flood that he has to quickly evaluate for its usefulness and relevance.
She includes many "Good", "Bad", "Okay but could be better" examples for those who learn by example, rules for those who like rules, and just the right amount of verbiage to convey the concepts without violating her own rules of conciseness.
I have not found the 'email ettiquette' portions nearly as useful, nor the detailed grammar section. But if you're new to office email, or need a brushup on your high school grammar (complete with good examples), you will find them helpful.
Despite those two sections, I found the book gave more than enough value for its cost, and it has earned a place on my short 'review on occassion and keep close to hand' list of books.
From the length of this review, you can see I haven't completely mastered all of her techniques. But she has led to noticable improvements in my writing, and I'm on the right path.
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After 60-some pages on writing for the electronic medium, Booher launches into a wealth of material on good writing principles in general. On one hand, one could say this content takes us away from the title of the book. On the other hand, what Booher has done is really valuable for the reader: everything you need to know to put together good letters, memos, reports, proposals, meeting minutes-it's all here in one place. There's even a five-chapter section on editing!
Want more than this? Bonuses include a glossary of grammatical terms (Miss Hardy would have loved for me to know all this stuff back in high school). E-Writing will serve as a good reference manual as well as a helpful book to read from cover to cover. The layout makes it easy to understand, as well as find what you're looking for. The comprehensive index is also helpful.
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Used price: $6.99
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at their most effecftive, shamanistic rituals use p[hysical symbols to trigger and continue cycles of effect and reaction between the individual practitioner and the world-system as a whole. this book doesn't go into great depth in presenting the fundamental metaphysic of the native american heritage that fool's crow continued, but provides a rich and meticulously detailed account of demonstrations of its practice by a healer, teacher and leader.
this book may tempt immitators and pretenders; they might find themselves playing with fire. this volume should not be taken as a single source outside of the greater context of the heritage it celebrates and partially describes, but it can be a valuable supplementary resource for a careful student, or the agile and humble explorer.
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The beauty of the traditional way of the Sioux is also captured in this book. Yet Fools Crow reaches to the heart of all people with the love he freely gives. Fools Crow's many gifts are laid out here - his healing ability, his compassion. It is made clear these are gift's that come from God, not man, and as are to be shared with all.
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Used price: $2.95
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A terrific and entertaining book for when you are in the mood for "light" reading. The ultimate book for reading by the pool.
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Used price: $1.29
Collectible price: $3.81
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Trev is suspicious of the cave in but cannot prove any foul play. He is also a single father trying to provide for his children, baby Brynn and 4 year old Annabel Lee. He also has to deal with the unkind people who think the child is touched in the head. I enjoyed his friendship and jealousy of "Laddie", a young seventeen year old miner who was interested in Kate.
I will not forget the scene when Kate runs away from the crying Brynn only to be accosted by a drunken miner. But she does go back and try again. Apparently she has had no experience with children. But they do muddle through.
The slowly evolving attraction between Trev and Kate is backdropped by the troubles in the silver mines and the troublemaker who are trying to get rid of Trev.
Kate eventually runs up against the men plotting Trev's downfall and risks her life to save little Annie and Brynn.
What a wonderful connection developed between her and Trev's children.
I was most happy to find out about their extended family in the second book HIS UNEXPECTED WIFE.
Definitely recommended --M - one you will enjoy.
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Kate Murphy goes to Orion to become a mail-order bride. The day she arrives there is a cave-in at the mine and her intended is killed. She is left all alone in a strange town with little money. She is then taken in by Mrs. Hartwick, an old widow. Kate wants to get a job to earn enough money to move away from the mining town. She gets a job working for Trev Trevelyan, the mine superintendent, babysitting his two children. His daughter won't speak due to prior events but takes to Kate immediately.
This story is just so romantic. The love between Trev and Kate grows slowly and that makes it believeable. There isn't the normal man and woman hate each other element that so many romance books have. Kate and Trev are both attracted to each other but due to past experiences and current circumstances they don't want to lay their hearts on the line.
I just can't say enough about this book. It is an excellent read for a day outside in the sun or a rainy day inside. No matter the weather outside this book will warm your heart and soul.
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You will fall inlove with Trev Trevelyan as soon as you set eyes on him!!!
The romance with Kate and Trev takes place slowly, so it is realistic. Her love for the Trevelyans and the hysterical mishaps with the children are endearing.
I highly recommend you read this book. Or any book by Maureen McKade for that matter.
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This charming tale is of seven-year-old Laura who looks back over her life when she was a baby and her interest in the 'puter. Every evening Laura and her Daddy would log on and he would read his mail.
But it was those three little words, "You've got mail" that fascinated the tyke. She longed and wished to get e-mail of her own. But Laura must first make a promise to her Daddy before she gets an account of her own. (A lesson for Moms and Dads that supervision is a must.)
My five-year-old nephew, Joseph, loved Laura's tale, but now he wants his own e-mail account! Needless to say, my brother is not very happy with me.
John Salerno's illustrations are colorful, fun, and childlike without being condescending.
I've Got Mail! is a fun, happy book, sure to give those little ones happy thoughts before they go to sleep!
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In the blink of an eye, or so it seems to Laura's Dad, she is ready & eager to learn how the computer works. Together they set up her own book, where her favorite pictures are kept.
Laura feels, somehow, that something is still missing. One day when her Dad opens up his email program & that chirpy voice tells him he's got mail, six-year old Laura knows that that's what's missing! She wants her own email, her Dad sets about helping her, & she writes a note to her best friend.
John Salerno's illustrations vividly portray the excitement & charm of this poetic adventure that just about every modern family is now enjoying.
I'VE GOT MAIL! will make a really fine Fathers' Day Gift - hint, hint!
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List price: $24.95 (that's 30% off!)
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The book is packed with great tips and advice for those of us just starting down the path of permission email marketing. The case histories of good and bad practices alike provide strong insights on communications and etiquette. Most importantly, this book explains the terms of email marketing and, for someone more experienced, it helps you calculate costs and your ROI (return on investment) from the campaign.
All and all I would highly recommend this book as it is a practical guide for professional marketers and aspiring Internet Entrepreneurs. I've seen a lot of email marketing books, and this is the best how-to book. If you combined this book with the underpinnings you can get from reading Seth Godin's Permission Marketing you will have the subject matter down cold.
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It is a really practical guide and makes it easy for anyone to put a permission-based email marketing campaign together. For the novice it explains the terms of email marketing, for someone more experienced, it helps you calculate costs and your ROI (return on investment). The case studies are informative too.
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List price: $39.95 (that's 30% off!)
Used price: $22.38
Collectible price: $30.00
Buy one from zShops for: $25.27
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The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..
A great book on email marketing that is thorough, timely, and bound to become a classic in its field.
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If you want to know how the pros are using email marketing buy this book.
It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.
It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.
Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.
This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.
This book is now the definitive resource on email marketing.
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List price: $14.95 (that's 30% off!)
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Collectible price: $8.47
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