This is such a great book for a company that is starting a Catalog business or thinking about it. It covers all aspects of the Catalog business and gives you a checklist of all the necessary tasks to launching a successful catalog. Great book...

A wonderful overview of the catalog world with plenty of real-world examples including: ROI calculations, promotions, customer segmentation.....
Worth its wieght in gold!

Great guide to the numbers behind starting and running a successful catalog-based business. What it will cost. Where you can save money, and calculating how time to profits.

Even though I have an MBA in marketing, I still learned something new from this book! It's a fast-reading book with useful tips, exercises and interactive tools that can be very useful for someone who has their own business. The only flaw with this book is that it does not include a direct e-mail section. Other than that, I highly recommend it. Especially for this price, you can't go wrong!

As a freelancer, I always thought direct marketing was for "the big guys." But after I read this book, I realized there were many ways I could use it to market myself. The book is very user-friendly and includes plenty of examples that make putting Ms. Geller's suggestion into use quick and easy.

Our business is home baked products. We started with a local bakery and now we've gone national. This book helped us make a lot of "dough" as we've expanded into the catalog business -- this year grossing over 1 million dollars!

This book is a wonderful reminder that each of us should pay attention to the everyday miracles happening around us. In an age of scandal and sensationalism, it is refreshing to read about ordinary people, leading ordinary lives, who recognize the extraordinary grace and beauty in ordinary things. A lesson for us all.

My only complaint? I didn't want "Does God Have E-mail?" to end.

A heart-warming collection of stories that lifts the spirits, calms the mind, and nourishes the soul... In today's E-paced, anonymous world, it's reassuring to know that all of us share an interconnection with not only each other, but with a higher Being... Does God Have E-mail? Probably not, and why should S/He? IMs (instant message / miracles) are sent to all of us every day... if we'd just slow down and pay attention... This book encourages us to do just that....

This was a well written wonderful book, that touched my soul. It keeps you upbeat and happy. Every home should have a copy, and are not complete unless they do.

We live in the age of technology; computers, palm
pilots, faxes, cell phones, and emails are all part of most
people's lives. So how do we maximize the uses of
technology in a concise and conscientious way?
I picked up this book because I was fed up with never
knowing for sure what the rules are when it comes to
"the proper manners regarding high tech".
Communication is very difficult, made even harder by
the 'words only' content of email. Today we are
interacting primarily in email or on cell phones or even through
faxes with our customers and the management chain. It
is crucial to present one's self in the best possible
light. Mrs. High in this book adopts a wonderfully
easy reading style, that is light-hearted and yet to
the point. The author escorts you through
your improvement and growth of the utilization of
multiple high tech mediums. The more I read, the more
I wished I could just sit down and talk to this author
in person. A very interesting read by a very
interesting author. If you are a new email writer
looking for some guidance, or an old hack that has
forgotten some of the basics and needs some
improvement, then this is a great place to start.
Young people, particularly, highly oriented to
computers and email will benefit greatly from this
book. So will people in administrative roles where
writing clearly and succinctly is so critically
important in this sped-up world. In fact, I have bought
a few additional copies and given them to some of my
coworker, just as a reference tool.
Cyberspace has its own culture. To top it all off,
people from every culture are online and are
communicating more than ever before. If you have
committed social blunders and don't want to offend
others, then this is the book for you. It is etiquette
in cyberspace.

Jana High has a terrific grasp on the reality of today's business world. With so many business people being so busy, many have forgotten the niceties(actually the necessities) of life that will get you and your business where you want to be for the long haul. Many companies come out of the shoot with a flash and then fizzle to nothing - there are many reasons for this, but if you read this book, you can learn how to increase your chances for success. Learn how to respect your employees and your customers! The definition of etiquette in Webster's New World Dictionary is: manners conventionally required in society. Yes folks, a requirement, not a suggestion. Give a copy of this book to all your friends and employees! It will pay for itself ten-fold.

In this day where even the common verbal courtesies are forgotten, this is a great manual for learning the proper manners for using e-mail. Clear, concise and entertaining, it's a quick read filled with great advice.

Ms. High takes you easily from the basics of using e-mail including whether it's appropriate to extend invitations, send thank-you notes, or inform friends and families of a death of a friend or loved one. She touches on what seem to be areas of common sense such as salutations and closings, but items which are often forgotten.

Useful information is also given regarding emoticons and e-mail terms as well as good guidelines for sending attachments.

This book, however, is not limited to the use of e-mail. Ms. High also does a good job in covering the use of fax machines and cell phones. Her section cell phone courtesies should be mandatory reading for anyone who has or is going to buy a cell phone.

After reading this book, I was tempted to send copies off to several well-placed executives as a "gentle reminder" of good manners in the workplace and in public!

This book is a treasure- I've given copies to all my friends who are moms. The kids just love it, and ask me to read it again and again. Of course, they know their favorites by heart.... how can you resist a poem about Rutabaga?
The variety of the poems and the delightful (and funny) childhood adventures/experiences each relates are just as enjoyable for parents to read as they are for children to hear. The illustrations are charming and full of thoughtful details for little eyes to find. This is our favorite family book- I can't wait for her next one!

Lunch Box Mail is a wonderful children's book of poetry. It's nonsensical,fun, light, entertaining and definitely a way for children to get a great start in reading on their own. The illustrations are creative and childlike.

This was a delightful book! The poems were great and the drawings were excellent! I agree that the "little touches" made the book extra special. I particually liked the inclusion of a PURPLE COW!

I was not familiar with the Mr. Lunch products before I bought this stationery, but I took a chance after reading the reviews. The graphics are very cute and there is a lot of writing space on each page. The stationery looks more expensive than it costs. Definitely a great buy!

If you want stationary with personality, you can't go wrong with this delightful package. There are 6 different full-color designs to choose from. What makes this package stand out from the crowd however, is that the stationary is its own envelope as well! All you do is fold on the scored locations, moisten the two edges, seal, address and, Boom!, you're ready to send it off! Children will love it and all the adults I have sent one to have gotten a kick out of it as well. The place for the return address is a bit small, but that is a very minor quibble. Get this very affordable, inventive and fun stationary for your family and/or friends. You won't regret it.

I found the clever all-in-one Fold and Mail stationary to be the coolest of all of the Mr. Lunch merchandise. Makes a great gift and is at a very nice price...

This book covers e-mail efficiency for Eudora users. It does an excellent job both in covering the topic of overcoming overload and in demonstrating the techniques with examples for Eudora users.

Kaitlin Sherwood's Overcome Email Overload With Eudora 5: Get Through Your Electronic Mail Faster is the ideal "how to" guide for getting the most out of the Eudora 5 email software. Readers will learn how to organize and priortize messages automatically; cut down on junk email and mailing list messages; navigate through your messages quickly; discourage jokes and chain letter emails from friends; get fewer and more meaningful responses to their own emails; reduce the number of follow-up messages; and generally improve a company's email culture and practices. The "user friendly" text is enhanced with a glossary and an index. If you are using Eudora 5, give a careful reading to Kaitlin Sherwood's Overcome Email Overload With Eudora 5 -- it will save you substantial amounts of both time and aggravation!

"Overcome Email Overload with Eudora 5" is by far one of the best books I've read on the Eudora Email client. This book it much more than the "missing manual" to accompany Eudora. It goes beyond the nuts and bolts of the technical features of Eudora to really address HOW one can unlock the true power of this Email program. If Eudora users buy this book what they will get is an easy to follow, quick to read guide that is written from a practical user standpoint rather than an academic or technical one. Ms. Sherwood has taken what is for many people an intimidating subject and presented it in a very friendly, useful format. I highly recommend this book!"

Adam Boettiger
Founder & CEO, Email911.com

Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. I also thought the Internet section was perfect for anoyone that does not currently use the internet as a research tool.

Russell Kern's Sure-Fire Direct Response Marketing is an excellent resource for improving your methods of finding and developing prospects. His coverage of topics such as handling focus groups, creating effective campaigns, and bridging the gap between marketing and sales make this a valuable tool for improving business-to-business marketing. The Internet chapter explores how to use this medium to your best advantage. Whatever your level of expertise, you'll find this book useful.

Russell Kern has done a great job with SURE Fire Direct Response Marketing. The book is well-conceived and comprehensive. Although it is specifically about generating sales leads, anyone who reads this book will find their knowledge of marketing and sales greatly enhanced.

The Ilan brothers have scored again with the "too much" theme. Their first book was a hotter than a cup-a-joe from your local greasy spoon. This one will not disappoint. These guys have their fingers on the pulse of what's hot, new and cutting edge, from java (the drinkable kind) to Java (the encoded kind), they've hit the jackpot, Vegas style, baby.

Their books are quotable like a Seinfeld episode(Mulva?); funny like a South Bronx prank call (this is Frank Rizzo, Jerky); and as cool as De Niro in Casino. Jackpot Ilan Brothers!

The Ilans have done it again! A great follow up to "You know you drink too much coffee when..." The brothers have a comically-interesting outlook on life. If you like to surf the net as much as I do, then you'll love this book. The perfect gift for anyone with E-mail.

This is the funniest book because it is so true! I haven't laughed this hard since the Ilan Brothers' coffee book. They sure know about coffee and internet addicts like me. But honestly folks, I do have "asdf jkl;" embedded on my fingers -- you have to own this book -- it is practically my new Bible -- on my nightstand, right next to that list of web sites I thinkof in my sleep that I must visit. OK, OK, so I am not as funny as they are -- but check this out -- you will totally love it.

I highly recommend this book for all women interested in creating success in all aspects of their lives.

You've got to read this book if you are a woman! Jennifer and Bettina teach women that we should start looking at our earnings like a man does his. How come we give our money away? Don't negotiate the deal for bigger bucks? After this book, I took their advice to heart and managed to secure $4,000 more dollars in a work deal. I've made more in a few months than I made last year because the book taught me how to look at success and work and money. I've also learned to ask for what I want! This book changed my life. It's also a quick, easy and inspirational read. Keep your copy in your briefcase. That's where I keep mine.

I found this book to be very real. Nitty -Gritty advice and common sense approach. Though I've read enough books and didn't expect much new, i found this to be one of the best books I've found and have recommended it to many friends - both men and women. For anyone of either gender who is 'coming from behind', who hasn't been graced with the unquestioned belief in their rightful place among the population of the successful, this book is an eyeopener.