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Buy this book now!!!!
From routine to feel to rhythm to confidence, Rotella provides in this good read the mental expertise he has demonstrated in his work with golfing greats. Now, it's here for all golfers.
I find to listen to the tape on the way to the course helps prepare me for a great day of putting.
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white, black, or blue; gospel lover or country western, you owe it to yourself to spend time with this group of deeply felt images.
buy two copies.
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It makes me laugh out loud every time I read it!
Not to be confused with the horrid movie starring Burt Reynolds.
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I would rate this as a truly terrific book with one major caveat: Skip the Introduction. Seriously. The author takes a little while to warm to his subject, as they say, and is, in the process, so annoying you might be tempted to put the book down (with a resounding thud) forever.
Don't. Because from Chapter one on it just gets better and better. While he primarily focuses on television commercials, most of his trenchant observations apply to all forms of advertising: that rules aren't always 'meant to be broken'; that it's okay to 'borrow' ideas, but never to borrow attention; that having a modicum of good taste is always advisable, especially when it comes to the use of sex in advertising and so forth.
He also has a great chapter that every client should read carefully wherein he spells out the perils that go along with cooking up claims and promises that are only quasi-true (as in legal let them get by) at best.
And his last two chapters are worth the price of admission all by themselves. In the first he succeeds in getting three titans of the advertising universe'Dan Wieden, Jeff Goodby and Phil Dusenberry'to describe in painful detail the worst mistakes in creative judgment they've made over the course of their otherwise brilliant careers. And in the second, he succeeds in doing something many might consider utterly impossible: he actually makes a very well reasoned (and almost moving) case for why advertising isn't the horrible endeavor many of its creators secretly fear.
A jaunty and informative read for anyone in the business. (Except for that 'too clever by half' introduction.)
If you're afraid to laugh out loud at other's mistakes, don't read this book.
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The issues that are not very convincingly answered are:
- How do participating firms, so diverse on their current technology platforms and business processes achieve the near standardization that is essential for such networks? Even in large multinational corporations running standard ERP software across several continents this is not yet achieved.
- Firms may have to participate in several networks simultaneously, and at times where the coordinating partners are fierce competitors in the same market. There would be conflicting interests where information sharing is not easy.
- Legal restrictions and protectionist walls across countries continue to prevail despite the rhetoric of globalization. An ideal network should first ensure a level playing ground for all players across this planet.
- CEO's today are afflicted by "Quarteritis". Missing numbers this quarter in the "larger interest" of their network may not appeal to most of them in the absence of substantial benefits accruing in the immediate future.
- Framework for collaboration between major software vendors to provide building blocks necessary for such a network.
Recommended reading to understand some interesting concepts that may be of help in designing supply chain solutions.
It really gets to grips with what it means to adapt, to make your whole business operation flexible enough to meet all challenges of todays environment. More than anything, it highlights why companies MUST adapt, why the old rules of business don't apply anymore.
Also real interesting that this is written by an exec of a software firm without plugging that company's products - it is objective and focused, detailed without being techie.
An all round excellent book.
I think this book spoke plainly about those problems and solutions in way that many executives don't want to hear. There was no sugar coating in this book; either companies must come to grips with their antequated operating and management structures or they'll cease to exist. Pretty simple. And when you consider it for a moment, the are lot of companies that seem to be taking the latter path not the former (think United Airlines; Kmart; Ford; GM).
I think the adaptive business network is a great concept that deserves further consideration. It is interesting that the writer comes from a software/technology company, especially since this isn't a techie book. Maybe SAP is on to something big if they have the technology to help an adaptive business network run.
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Oh, woe is the forty-three year old Midwestern male, who can't face the reality of everyday life. Sure, there isn't a person alive who wouldn't like to take the summer off and travel, but I don't know how many of us want to do it with a bunch of people that we were really only close to 25 years ago. Forget my friends from high school, I want to take off with the people who mean something to me today -- people with whom I have something in common besides having attended the same school two and a half decades ago. This is exactly why we have reunions every five years, not every day. For the most part, they have no relevance in our daily lives.
That said, I still enjoyed the escapism this book offers. Greene offers simple, but significant insights into human nature, especially those that I imagine for men in their mid forties. The trio's travels are both funny and sad, and Greene doesn't necessarily push the reader one way or another. Things just happen and the summer is over, just like it is for you and me. And just like yours and mine, no one can really say they're interested in these sad sacks.
Greene steals the title from the Beach Boys song, although a song more representative and equally sappy might have been Terry Jacks's Seasons In The Sun. They had joy, they had fun, they had a season in the sun. Big deal.
I'm now reading it for the second time. How many books get THAT award from readers?