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Each chapter begins by explaining what you will learn, then explains key concepts at least twice in the middle, and finally summarizes the least you need to know about each aspect of the home business.
The book itself is divided into six useful parts, plus appendices filled with helpful information. Each part focuses on a particular aspect of running a home business, such as: your reasons for wanting your own business, the types of businesses you can run (franchises, ready-made businesses, existing businesses, or your own pet project), financing the home business, setting up the home office, running the home office, and finally common personal issues unique to running the home office and scaling up.
Broadly speaking, Weltman devotes an equal amount of space to each topic. However, some topics, such as taxation (any advanced student should keep a copy of that particular info very close by) receive a lot of attention, while others, such as planning and budgeting the start-up, are clearly de-emphasized. The book also includes a lot of useful information in little boxes on every other page such as entrepreneurial statistics, key business terminology, added information (based on experience) to help perform a particular aspect of your business better, and things to avoid while in business.
In terms of content, the book is packed with plenty of information to get you started. Though the book is very comprehensive, more advanced readers may find it to be a bit redundant at times. Key terms, concepts, and absolutely need to know information are repeated often ( for the quick learner, ad nauseum) in each chapter. This use of repetition, however, does not weaken the book, as repetition is a proven method of learning new concepts.
The book is heavily laden with useful contact information and resources. Weltman presents the essentials, the absolute bare bones structural framework for the typical home-based business. The book's major strength is its presentation of key issues in very general, easy to understand terms. You are not inundated with a lot of excess, useless resources and you are slowly and casually guided through each phase of your start-up. Weltman also thoughtfully includes good federal and state resources one can actually use.
For the initiate, everything is discussed simply and clearly, as if the author is sitting right in front of you chatting over a delicious cup of Seattle's Best Coffee (sorry folks, but Starbuck's just doesn't cut it), but the more clever may find the book a slow and plodding read (this is a thick book, folks). Now, the book's major weaknesses lie in its utter lack of information on selling methods, management techniques (classic, coordinator, or craftsman), structuring employment contracts (especially for independent contractors), scheduling, getting and keeping customers, and operating a global business (my personal interest) from home.
Weltman skillfully introduces all the things one should consider when starting a home based business. It is the approach I would take with those who want to start a business but have no idea as to how to start. Those who are really serious about starting their own home business should not stop with Weltman's book. Look to other books to present you with the meat on such topics as contracts, selling, and managing employees. More advanced readers can skip this book and start with Karen Cheney and Lesley Alderman's How to Start a Successful Home Business.
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After buying four different wedding organizers, this one helped me the most (especially after I threw out the rest) because it has everything I needed in one place. From what to write in the invitations to the Thank-you cards. It was easy to follow and I didn't have to translate it to my mother because it is in Spanish!
I recommend this book for any Spanish speaking bride-to-be. It's more than a wedding organizer, it's peace of mind!
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Darwing on several established literary traditions, Ms. Lowry uses a central character (Lolly Ray Lasswell) to permit us to examine the texture of life in the ironically-named small town of Eunola. Reminiscent of Sherwood Anderson's "Winesburg, Ohio" and of William Faulkner's Southern charcterizations, "Come Back Lolly Ray" mercilessly dissects the lives of the citizens of this emotionally barren city. Lolly Ray, virginal and untouchable, comes to represent, unwillingly and unknowingly, the ultimate symbol of white Southern purity. Her "abandonment" of an unspoken compact with the town propels the plot of the novel. Her parents, Frank and Lucille, symbolize the terrible tensions and unresolved conflicts not only particular to the white South in the 1950s but to unfulfilling marriages regardless of time or place. Other characters, whether they be the town abortionist or the village idiot, the elegant-gone-to-seed cotton aristocrat or the slightly-touched matriarch living in isolation with happy abandon, are sketched with evocative detail and unusual empathy.
Above all else, however, "Come Back Lolly Ray" is a writer's novel. Now a professor at George Mason University, Beverly Lowry demonstraters, on every page, a profound respect for the written word. Lush with visual and emotional imagery, her novel requires patience. For those who can afford a provocative and disturbing view of small-town life and who do not feel the need to rush through a novel whose themes have been explored countless times in our national literature, "Come Back Lolly Ray" will remain in their memories long after having read the book.