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I have never believed in reading about the theory of creativity: is like believing that you are exercising by watching ESPN. If you want to achieve the reality of a way to stimulate your creative thinking this book is for you.
Any work from this author is satisfaction guaranteed.
As Roger von Oech goes through each of the thirty selected epigrams he includes some of the ways that they can be interpreted, ways that they have been interpreted in the past, anecdotes, jokes, and riddles that illustrate the epigram and other ways of illuminating just how deep these pieces of wisdom are. Does he give a complete explanation of how they can be interpreted? No, because that is part of the design of these epigrams, they can be applied to different circumstances and product different but still correct answers. His illustrations are there to open your mind to the creative possibilities that lie hidden within just a few wise words.
Some of these I have heard in the past such as "You can't step into the same river twice". Others are less common but just as full of wisdom such as "On a circle, an end point can also be a beginning point". If you want a book that expands your creative mind and also shows you how to break out of old patterns of thinking in any situation, then this is the book for you. Well written and sure to point the reader to new directions of thinking, it is a highly recommended read.
von Oech draws heavily upon the ancient wisdom of Heraclitus, the Greek philosopher. Heraclitus, like Parmenides, postulated a model of nature and the universe which created the foundation for all other speculation on physics and metaphysics. The ideas that the universe is in constant change and there is an underlying order or reason to this change-the Logos-form the essential foundation of the primary Heraclitean view. Everytime one walks into a science, economics, or political science course, at most any level, significantly all the teachings originate with Heraclitus's speculations on change and the Logos.
Despite this and the fact the ancient Greeks considered Heraclitus one of their principal philosophers, precious little remains of his writings. The passages remaining are tremendously obtuse, not because they are quoted out of context, but because Heraclitus deliberately cultivated an obscure writing style (one that makes one THINK!). However, thanks to von Oech's passion for all that is Heraclitus and his teachings, we are presented with many the ancient 'riddles' and a modern day correlation and translation of each. von Oech recalls being struck with "the Heraclitean bug" while studying in Germany many years ago. Now, he has written a book in which he brilliantly and entertainingly examines concepts such as symbol, paradox, and ambiguity in relation to creative thought.
At the beginning of EXPECT THE UNEXPECTED, von Oech provides the reader with 30 creative insights to consider and explore our creative psyches. von Oech goes through each of the thirty selected epigrams, provides his interpretation along with examples, parables, and questions-the kind that make you go "Hmmm"- all the while stoking the creative being within. von Oech does not attempt to inform the reader that his interpretation is the correct one; to the contrary, he implores the reader to step outside the boundries of conventional thought to find the "correct" answer.
As he was in A WHACK ON THE SIDE OF THE HEAD, von Oech is immensely entertaining. He is an individual who has spent his career assisting others to think creatively. As a byproduct of this career, von Oech has proven himself to be a prodigous creative thinker in his own right. Those in the 'concrete' professions-attorneys, consultants, accountants-will find this book extremely insightful. Thinking in the abstract is incongruent with the 'concrete' professions (I know, I'm one of them). As such, having the fodder to stoke the creative juices, particularly when problem-solving, is a boon to any professional.
At it's small physical size and only 190-odd pages, this book is perfect to keep handy at your desk or any place one engages in thought. I plan to keep it nearby just to refer to when a problem presents itself in an ostensibly unsolvable manner.
Highly recommended.
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KATEMUSHA
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In feudal Japan, loyal samurai Miaowara Tomokato returns from a family visit to find his lord dead in a scene of destruction that's completely spoiled me for similar scenes forever. Maybe it's the arrow-ridden dragon in Red Army uniform, or the landgoing replica of the Merrimac.
"From his vantage-point Takeda Katsuyori surveyed the grim scene. 'Fudge," he gritted."
THE BRIDGE OF KATZAD-DUM
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Samurai Cat pursues one of his lord's killers into Tolkien country, dealing with such critters as porks and the dread B'aalhop.
"The katana whirred and flamed, slicing through tentacle after tentacle, whistling in a constantly repeated *Datsun Tempura*, or Divine Whirling Outboard Motor Propeller Blow."
THE BOOK OF THE DUNWICH COW
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The setting: a Lovecraftian town whose houses consist only of gabled attics to hide the squamous half-human denizens of Outsmouth.
"Yog N'goggawoggah and Yoknapatawpha, twin masses of stone-cold cream chip beef that ooze sluggishly in the center of all time and space, are their chiefs, terrible in combat, unappetizing to behold. Their herald and messenger is Stor-Atroomtemp, Lord of the Luke-warm, Cosmic Blight, Master-of-Many-Shapes-and-Interesting-in-None-of-Them. Their publicity is handled by the horrendous Isaac Azathoth...."
BEYOND THE BLACK WALNUT
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Another murderer, Thpageti-Thoth, has fled into savage Pictland. Illustrated in gorgeous Frazetta parodies, the story shows Samurai Cat's meeting with Con-Ed the Barbarian.
"Amalric the East Anglian..., armored in a scale-mail corselet, was a tall weasly-looking teenager whose spiky hairdo sent orange and purple tufts up through the holes he had deliberately punched in his own helmet. His only weapon was a gigantic Wilkinson sword razor-blade with the words 'Hi Mum' written on it in crimson lipstick."
AGAINST THE GODS
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Tomokato's search takes him next to Asgard, as the gods prepare for the final war against the giants of the Greater Jotunheim Co-Prosperity Sphere.
"Odin nodded his grimly regal head and picked up the microphone for his P.A. system. 'Attention, attention,' he began. 'This is Odin, Lord of the Hanged. Ketil Jormunreksson, report to the Throne-Room, on the double.'"
This book is a must.
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The translator starts off with a very interesting introduction probably longer than the book itself; while a little boring at times, it was a very necessary addition. He explains to the reader the history of the various finds that have gone towards completing the text, the structure of the text, the historical background and anecdotes of Sun-Tzu, compares fundamental western beliefs and mindsets to eastern, and generally just analyzes this work and puts it into perspective for the reader.
As for Sun-Tzu's work itself -- it's great. If you read it carefully, you'll be surprised to not how much of this stuff you already know, how much is simply common sense -- but the format and presentation and conciseness of it is astounding. It presents the material in an accessible way that's understandable and readable. Also including here, alongside the initial 13 chapters, are all kinds of Art of Warfare fragments which have been unearthed, most of which are pretty interesting.
This book is a must read if you are at all interesting in war or the context thereof.
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Roger Herman, futurist and certified management consultant and speaker, provides an exceptional resource for any organization seeking to retain its best employees. Keep Good People is divided into three sections. The first effectively sets the stage by providing valuable insights into the competitive nature of the job market, the value of good employees, and what prompts employees to stay and leave an employer. The first section provides essential background that led to an essential, yet basic understanding of employer/employee relations regarding retention. Section two provides nearly 200 very specific and useful strategies. Each strategy is clearly defined and concisely explained. Herman does not stop with a somewhat overwhelming list of strategies, yet provides suggestions for implementation and an "eye to the future" in section three.
Keep Good People is an excellent resource for human resource professionals and managers seeking to prevent undesirable employee turnover as well for the organizations seeking to reduce turnover. Use this book as a guide to simply review current practices and development of strategic, and it will be well worth the investment of both time and money.
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The photgraphy is phenomenal and the text --smooth,easy to read and very informative. I loved this book so much I ordered for my sister for Christmas. I have no doubt she will enjoy as much as I did. Everything in the 6l season for the Yankees was amazing, Mantle, Maris, Ford, the unbelievable infeild--this book covers it ALL to perfection. i must read for aging Yankee fans.
Most of the book is full of pictures and narratives about the great 1961 season when Mantle and Maris were chasing the Babe's home run record. (Aside, Maris' 61 home runs, which stood for 37 years, is now only 7th best all time?). There are lots of pics of the real Mantle and Maris as well as a discussion of the movie. And of course, there is the postscript of M and M after their Yankee careers ended. And sadly for both, very early and untimely deaths.
M and M were the talk of baseball and New York in 1961. Forty years later as we watch their descendants try to bring New York together with another World Series crown we can remember the innocence the joy and heartbreak of 61 and we can thank Billy Crystal for helping us to relive the innocence that was our youth.
for their team. It was more for the sport and not the money!
Great book!