There is a lot that could be called contentious in this book (too much to go into) but that isn't a bad point about any book on Kant- there are no uncontentious books on Kant except biographies. All told, what I disagree with Scruton on is overshadowed by the mass of things he got right or even better than I have (no mean feat).
It is assured Scruton's interpretations of Kant will become mainstream simply because he is the only man alive to make immediately intelligable sense of the man. Remember, Kant was the man HL Mencken attributed the incredibly funny comment
"Kant was the worst writer on earth before Marx. He had many ideas, and some of them quite simple, but he always managed to make them seem unintelligable. I hope he is in hell"
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For the first thing, it includes first quality golden retriever photos, very cute! You witness the miracles of goldens throughout this book.
HOWEVER!, this book DOES NOT include how to take care of your beatiful golden. You may need another book to guide you and help you with the topics of health, training and history of golden retrievers.
I can call this book a "reference" book, it is really valuable and a must-own for both poeple who own goldens and who don't. If you like photography and animals, and art-- this book is for you.
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My granddaughter, age 22 months has loved it for about the last year, as have other very young children I know. For a while, she called it "a book" -- that is, the only one she really acknowledged. She's now branched out to other books but still enjoys identifying the photos in this one. She doesn't care if they're obscure, she likes discussing them, and her favorite pages vary over time. Like the other reviewers, I'll soon be buying a new copy as the first one is wearing out. Maybe the publisher should consider a hard-page edition.
This is a visual journey for children that includes 800 brilliantly colorful pictures. Even the inside covers are "covered" with pictures. For the young child, you can start with the familiar items around the home like a lamp, a vase, a telephone, bed, toothpaste and highchair.
The section on clothes teaches all the basics...then onto the toys. That will most likely be one of the favorite areas in this book. Cooking and baking might encourage more adventure in the kitchen. Maybe using this book to introduce a child to the names of kitchen essentials will get them interested in making something delicious.
Other sections include: Food to eat, Fruit, vegetables, In the workshop, Flowers and plants, Weather, and Seasons and times. Then onto: On the farm, In the countryside (love the meadow picture!), Big Animals, Small animals, Baby animals, Birds. The theme changes constantly and next you will see hot-air balloons and everything that flies in the sky.
Children who live in the city will love: In the sea, At the seaside, Noises, Animal noises (you have to love the mouse on this page!). Children in the country will love: In the city, Buildings, Building machines, Shopping (yummy markets and bookstores). In the jobs people do, children are dressed up in each of the main job descriptions.
"Me and My Body" is a section to explain the names of the mouth, back, eyelashes, teeth..etc. Things we do such as crying, touching, eating, throwing a ball, hiding, laughing are all pictured with the word of the activity. Shapes and patters lists the main shapes at the top of the page and then you can find the patterns and shapes in what you see in the pictures.
For instance, the red square looks like the windows and the star looks like the starfish. The counting section is especially tasty with all sorts of candies to count.
Then, the next page opens and you see hills, deserts, a waterfall, a river, a volcano and much more. Each word has a picture and each picture is a delightful look at the world around us. To easily find a word your child is learning...just use the handy index to look up words like store, toothbrush, jaguar, cyclist or even beach.
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Over the years, when customers have been asked to cross-rank attributes of greatest importance to them, "Feeling Appreciated" and "Convenience" or "Ease of Doing Business" are either #1 or #2. (Remarkably, "Price" is usually ranked between 9th and 14th in order of importance.) It is also worth noting that, as Peppers and Rogers carefully explain in this book, as new efficiencies are created by breakthrough technologies, the quality of one-to-one human interaction becomes even more important. They include five case studies, including one which examines the policies and procedures of Dell Computer. Somehow, they gained access to information which is probably otherwise unavailable, except to those involved in the Dell organization. Each of the case studies reads as if it were a one-act play. However different their "characters" and "plot" may be, all five companies are literally customer-driven. Their ultimate objective is not to achieve "customer satisfaction"; rather, as Jeffrey Gitomer and others have insisted, their ultimate objective is sustainable "customer loyalty" (indeed "customer passion"). Peppers and Rogers provide a cohesive, comprehensive, and cost-effective system to achieve that objective. They would be the first to recommend that each reader make appropriate modifications of that system to accommodate the specific CRM needs, interests, and resources of her or his own organization.
Earlier, I suggested that this may well be the most important book Peppers and Rogers have written thus far. The system they provide in it is worthless, however, unless and until an organization involved in B2B is wholly committed (top to bottom) to doing everything possible to make each customer feel appreciated. One of the best strategies to accomplish that is to make doing business with it as convenient (as "easy") as possible.
Here's another key point. Based on my own extensive experience working closely with all manner of organizations, I have become convinced that organizations cannot be "customer-driven" unless they are first "employee/associate-driven." Those who feel mistreated cannot be expected to treat others well. Therefore, effective CRM depends almost entirely on the quality of relationships within a given organization...and each of them is also, inevitably, one-to-one.
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As soon as I started reading, I was hooked. Although I was not alive during the 1950's, I have always been fascinated with baseball during that era, particularly the lovable Brooklyn Dodgers. Kahn's latest book does such a wonderful job of describing what it was like to be around baseball every day in that bygone era.
The easiest interview I have ever done was that one I did with Roger. His love for baseball was evident from the first question I asked him. His insight gained from covering the Dodgers in the 1950's is something every baseball fan could use. In this season of home runs, the average fan is once again starting to appreciate baseball. Roger Kahn will make you appreciate it even more.
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However, this book is the older version of the newer "Scotts Lawns: Your Guide to a Beautiful Yard." I know, because I purchased both of them. They are both by the same publisher, and contain many identical pictures. Of course, the pictures of generic fertilizer and lawn equipment in the Scotts version have been replaced with Scotts-brand items. But, the Scotts book is larger, newer, and contains more information. So, if the branding doesn't bother you, I recommend buying that one instead.