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If you're taking an introductory high school or college economics course that doesn't use this book, buy it and read it as a supplement to your coursework. It's very easy to read an essay a day and you'll be intellectually armed, no matter what tripe they try to force down you in class.
As a follow-up book, may I suggest Ayn Rand's "Capitalism: The Unknown Ideal," which lays a moral foundation for a free market, an essential step and one lacking in most economists' view of life. After all, capitalism is not some system devised by experts, it is what naturally occurs when free men are able to trade goods and services...
And if you really want to be versed in the subject, get "Capitalism" by George Reisman, who should win a Nobel prize for this brilliant text. Just having this 1046-page volume on your bookshelf will keep the statists at bay.
If you have already read and learned from "Economics in One Lesson", consider buying a copy for a friend. Spread capitalism and spread the wealth!
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The writer's style takes the simplest observations and gradually builds them until, before you know it, you are quickly doing things of startling sophistication and skill!
This handbook not only informs and instructs, it enriches. The author converses with the reader, and this comfort in reading inspires confidence in doing.
This book is an invaluable addition to any magician's library...it is one of the three best I have read in thirty-five years of studying magic.
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Imagine my joy to find a reprint! The book means much more now that I can understand it. I've got 13 years in the Army myself, in Infantry and Special Forces. I'm a Major now, and I pay close attention to what Mauldin writes about officers. I want to be the kind of officer that he respects: always putting the welfare of my men first, respecting my men, and leading from the front. His narrative and comments are a constant reminder to me of the responsibility I hold for my soldiers.
If you are from the World War II era, you already know about Willie and Joe, and there's nothing new I can tell you. If you are an old soldier and you somehow have missed this book, then you are in for a treat. If you are a young soldier, or a prospective soldier, or the family of a soldier, then you NEED to read this book. For anyone else, it's a great window into a world that, thanks to some brave men 50 years ago, you will hopefully never have to see.
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Based on a passage from Henry David Thoreau's Walden, the story is about Henry--the main animal character (bear?) in the story--and his friend, who decide to go to Fitchburg. Henry chooses to walk the 30 miles, while his friend plans to work, so that he can earn enough money to ride the train. We then bounce from character to character to witness what they are experiencing in their quest to get to Fitchburg.
Good illustrations, and interesting story providing ample discussion material for parents and children, about the different meanings this story possess.
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If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.
If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.
The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.
The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.
The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.
The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.
Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.
After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?
Be serious about giving people the best you can possibly provide!
It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.
Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.
As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.
Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.
The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!
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The action of the novel begins with a view of the Allworthy family, a landed gentleman, Thomas Allworthy and his sister, Bridget. Into this family is dropped an orphan, a foundling - a child, if you will, of questionable parentage. This child, Tom Jones, is raised alongside Bridget's child, Blifil, as relative equals. Both are tutored by two ideologues, the philosopher Square and the theologian Thwackum. Jones is a precocious, free-spirited youngster, spoiled by Allworthy while Blifil, the heir apparent to the estate, becomes the favourite pupil and spoiled accordingly by his mother. As the two youths age, Tom develops a fondness for the neighbour's daughter, Sophia Western.
Tom's sexual development begins to get him in trouble, as it tends to throughout the novel, and as a result of one such incident, coupled with the goading jealousy of Blifil, Tom is driven out of the Allworthy home, left to seek his fortunes in the world. Meeting his supposed father, Partridge, on the road, the two begin a quixotic ramble across England. Sophia, meanwhile, pressured into marrying Blifil, runs away from home, beginning her own voyage of discovery.
"Tom Jones" begins with the narrator likening literature to a meal, in which the paying customer comes expecting to be entertained and satisfied. All 18 books of "Tom Jones" start out with such authorial intrusions, each cluing us into the writer's craft, his interactions with his public, and various other topics. This voice is actually sustained throughout the novel, providing a supposedly impartial centre of moral value judgments - each of which seems to tend toward enforce Fielding's project of a realistic, and yet, didactic portrayal of a world full of flawed characters.
Some of the issues the novel deals most extensively with are modes of exchange, anxieties over female agency, and the power of rumour and reputation. Exchange and the ways in which value is figured include a wide range of goods - money, bodies, food, and stories - and are integral to the story. The treatment of women is a great concern in "Tom Jones": from Partridge's perpetual fear of witchcraft to the raging arguments between Squire Western and his sister over how Sophia should be treated, to general concerns about sexuality and virtue. A novel that can be in turns hilarious, disturbing, and provoking, "Tom Jones" is never dull. Despite its size, the pace of the novel is extremely fast and lively. So, get thee to a superstore and obtain thyself a copy of this excellent and highly entertaining novel.
Although I am a fan of Jane Austen I was shocked by the freshness and wit that Fielding's writing still retains. Every book in the novel begins with an essay by the author. Do not skip these, they are one of the best features of the book. My favorite is the essay before the ninth book which explains the purpose of these introductory chapters. What a riot!
The story of big hearted and big appetited Tom Jones and his adventures and misadventures is one long satirical gem. Fielding's interpretation of morals, piousness, love, and high society is still as hilarious and relevant as it was in the 18th century. For anyone who appreciates wit and history, this is a must read.
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I absolutely love Miller's, "Tropic of Cancer," and was expecting the same style for Maroussi. However, I was mistaken. Miller doesn't include any of his notorious womanizing stories here. Instead, Miller writes about finding peace in contemplating Greece, modern and ancient. Again, his written prose is like reading poetry. There are some passages from this book that I had to "cut out" and keep for inspiration.
I highly recommend this book to anyone interested in Henry Miller or Greece. I must also recommend Edmund Keeley's, "Inventing Paradise," which is something of a companion to Maroussi. In it, Keeley discusses Miller's Greek journey, which he took along with George Seferis, Lawrence Durrell, and other 20th century Greek poets, writers, and painters.
Henry Miller has not always had kind things to say about his native U. S. A. Here, in "The Colossus of Maroussi," he uses the American state as a kind of false backdrop for his discoveries in Greece. For Greece is the central geographical landscape on which he builds. Far from being a travelogue, however, it is a story of that ancient land and some of its people; Miller uses the fabric of Greek life to weave a story of mankind.
His writing is distinctly dated today, but delightfully so. It is full of a poetic imagery that is almost entirely absent from the main stream of post-modern literature. As such, it is very complex writing which occasionally seems to be almost self-serving, as if the author was writing for no one but himself. In the main, it is a very accessible book that tries to reach out in pure, non-political terms to touch the essential core of what is man. At the present time, we could do well to review our own situation in life, and one way of doing so is by simply reviewing the literature on the subject. I recommend "The Colossus of Maroussi" as a place to start. Besides being the work of a truly formidable writer, it will take you to places you probably never dreamed existed.
While I already had a libertarian bent, this book basically introduced me to the Austrian School of Thought on Economics. The "Austrians" vindicate the market economy's spontaneous order as the surest way to have optimal prosperity, opportunity, and individual liberty for the masses. The verbal logic and reasoning of the Austrian school is generally easy to understand and makes sense to the reader. Needless, to say my interest in the laissez-faire perspective grew - and I read and amassed a library of hundreds of interrelated books on various disciplines from economics to history to political theory. I also recommend any books by other "Austrian" luminaries such as Ludwig von Mises, F.A. Hayek, and Murray Rothbard. Hidden Order by David Friedman and Capitalism by Ayn Rand are also worth mentioning.
It is often said that people who study economics become more libertarian. Studying the Austrian perspective should do so even more so. Economics in One Lesson is a great way to start.