Marchand's book is an excellent overview of print ads from 1920-1940. Drawing upon copious research, Marchand makes the case that many of the features of modern print ads first appeared during this time period. Ads from Lysol and Lucky Strike are featured as well as some from lesser-known companies. Innovations such as the use of color and the use of the dramatic monologue are also featured. A must -read for those interested in history, business or graphic arts.

Roland Marchand's book is an excellent analysis and history of the advertising industry's move towards modernization from the 20s to the 40s. Beautifully illustrated and entertainingly written, Marchand's book lays out important paradigms for the analysis of advertising of the period. His accounts of the different advertising "parables" created during the time to sell more and more consumer goods is fascinating. A must-read.

Rarely have I read and re-read a book with as much interest as this one. The pictures in the book was thought lost until re-discovered in a loft in Oslo in 1986. It provides an unusual insight into early polar exploration from both a pictoral and literary perspective

As opposed to all the badly written adventure fiction books of today, this is an excellent photographic record of Amundsen's adventures. It's a tribute to the man who was among the first to winter in the Antarctic, was the first to reach the South Pole, was the first to fly over the arctic ocean and the North Pole, and was killed while attempting to rescue another expedition that had crashed in the Arctic. A photographic tribute to a truely great man.

This book is FINALLY back in print in the USA and for a very reasonable price! this is part of Eerdman's "Biblical Resource Series". "The purpose of The Biblical Resource Series is to bring back titles that the scholarly community regards as ESSENTIAL RESOURCES for the biblical thinker of today." This is well organzied so even the beginner can easily find information, and covers Nomadism, Family Institutions, Civil Institutions, Military Institutions, and Religious Institutions. An encyclopedia of sorts! Roland de Vaux (1903-1971) was esteemed both as a biblical historian and as an archaeologist. If you get this book, you also need to purchase Archaeology of the Land of the Bible by Amihai Mazar available here. Both will get you moving in the direction of biblical studies.

This is a indepth look at Ancient Israel, but not at all dry. The author has a dry wit and great enthusiasm for his subject. Although he uses alot of Hebrew language references, I was still able to understand his explanations. The author's personal faith in the Christian God is evident and refreshing. He is not out to tear apart the Old Testament, but to help other's better understand the life and times in which it was written. For anyone who has had questions after reading the Old Testament, I highly recommend this book. Submitted by Wendy Lang, Orillia, Canada

See the above entry for an example of one of Barthes' favoured subjects: Stupidity.

see the premier semiotician take it a l l off to such hits as "Hot To Handle", "Back That Azz Up", and "Flesh for Fantasy"! Roland, show that money-makin bacon! Yeeuh boyee!

Roland Nolen describes in simple terms and different situations how company dynamics really work. This book has beeninstrumental in helping me understand my manager more and hence helped me be more successful in my career ! Since I work in the Technology industry like Mr. Nolen, I totally understand the situations presented and the problems encountered in the day to day routines. I agree with so many things in this book (so uncanny !)He also gives you ways on how to improve your style, image and even productivity with very useful checklists at the end of the book

Roland D. Nolen is urging people in Corporate America to adopt a new perspective on success. "Most people work hard, if you think about it," Nolen says, "When it comes down to it, you have to differentiate yourself. The people with interpersonal skills, communication skills, and team player attitudes are the ones getting ahead." He claims that it is imperative for workers to see their weaknesses and strengths through the eyes of others. Communication is also crucial, claims Nolen. Most employees work very hard and produce good results; however, if they can't communicate their progress to others successfully, these people may never enjoy positive recognition. This has become increasingly more important as technical skills have gained value over interpersonal skills. With such intense emphasis on technology, employees rarely appreciate the significance of communication and perspective. Because of Roland D. Nolen, my career is finally going places!

The best book on the market of Chemotaxis and Migration. As I started reading this book I recognized that I was reading over hours. This is a very interesting book covering a total interesting subject. The first time an author defined and clearyfied the terms. Moreover in total a very helpful book and it should be a duty for all clinicians/scientists are interested in that field.

After more than 20 years cell locomotion research there was no book available which address this very interesting subject. The Authors have done a great job by providing the reader with a very fine logical follow up in the book. All important points are explained so fine. After reading this book it is possible to understand chemotaxis and transmigration, even when you are a beginner in this very important field. I can only congratulate the Authors and they have filled a big gap.

It is somewhat hard to say this of a book of more than forty years old but this would seem to be indeed what it is cracked up to be, an indispensable reference for anybody interested in the composition of scientific words. I would expect that someone would have come up with something better in the time since the appearance of this book (it first appeared in 1927, reaching the present form in 1956). However everytime I have a question on a scientific word this book produces something useful, usually an answer to my question or otherwise some interesting new bit of information.

The only quible I have regards printing quality. The original typography is very ambitious in trying to condense so much information on a page and it suffered a little in this facsimile reprint. Even so printing quality is pretty decent, it is just that it is short of the crispness I would like to see.

I am not sure how many people will read a review for book which is #174,000+ on Amazons list. It is certainly NOT a bestseller but it is a fantastic book nonetheless. If you are a taxonomer or just wish to know about word origins as used in scientific nomenclature, this book is for you. I must admit, I rarely use my copy but I have it when I do need it. Besides having derivations from Latin and Greek, it has explanations useful for people who may wish to synthesize words for scientific use. At times, it is fun to use this book as a guide and make up scientific words for the most mundane things - try it and see how wonderful something like a flyswatter can sound. Levity aside, this is THE 882 page authority on history of the English language, The nature of Greek and Latin and the formation of scientific terms.

Echoes from the Hills: A Defined Guide to Country Sayings by Roland Lee Netzer is an fun and informative guide which is packed cover to cover with colorful country phrases and their practical definitions. From "A difference of opinion is what makes horse races" meaning "let's see who has the best idea by putting them to a test" to "Your mouth doesn't run on shutters, it runs on biscuit cutters," meaning "shut up and eat; you talk too much", Echoes from the Hills is an extraordinary guide to rural sayings and language which is especially recommended reading for "city folk" who need a brush-up on country lingo, as well as writers looking for an extra dash of zest or authenticity to add a rural dialogue.

I, being from the Ozarks, found "Echoes From the Hills" hitting really close to home. You flip through the book seeing phrases you've heard all your life, not even thinking about what they mean! Although it's not a book that you sit down and read from front to cover, it's interesting to think about some phrases you've heard lately and look them up. I think it's an excellent book that's very well researched and broken down. Definitely on my Good Book List!

Semiology had its birth with Saussure and the publication of his lecture notes by students in 1916, entitled Course in General Linguistics. Semiology was to be a general science of signs, of which linguistics would be one part. However, over time it has become clear that there exist no complex systems of symbols completely removed from language. Semioticians have recognized, then, that "linguistics is not a part of the general science of signs, but rather it is semiology which is a part of linguistics".

In this clearly written work, Barthes thus undertakes this task of semiolgy, under four main headings borrowed from structural anthropology (Claude Levi-Strauss) and clearly reliant on Saussure:

I. Language and Speech. (Saussure's langue and parole) II. Signified and Signifier. III. Syntagm and System. IV. Denotation and Connotation.

This book is written in a dense and terse style, and dates from 1964. For an introductory text, therefore, I would suggest instead Umberto Eco's "Semiotics and the Philosophy of Language". Yet for those who are set on studying Barthes, a very important figure in this field, then this book can be recommended.

This project was designed as an introductory text for Barthes' students. It assumes almost no prior knowledge of semiology or critical theory, and introduces the vocabulary of semiotics to the general reader. Barthes is one of the few theorists who writes without an extensive bibliography and notes. However, unlike his other books, Elements of Semiology, for ease of use and reference, includes an index and bibliography. Not exactly beach reading, but great for students of literature and cultural studies.

I found this book usefull and well written. It did contain a number of minor typos and mistakes but they were easy to spot. The last three chapters on the Cisco Hardware Client etc. seemed to have been written in a hurry and could have been improved. The CD that accompanies the book's test engine was ok, a number of the answers were wrong, and caused me almost always to not get the score required to pass the test exam. For the exam I recommend reading the articles on cisco.com on 1)Configuring the VPN client for auto initiation and 2)LAN-to-LAN with NAT that was not covered in the book. It will also help to know the web interface backwards, almost all the questions on the exam ask the path to get to a certain screen i.e. Configuration|System|Groups.

This book was very helpful! Don't think I could have passed the Cisco Secure VPN exam without it. The exam is difficult however this book helped me pass. Definitely worth the money!

This book was very helpful and allowed me to pass the new Cisco Secure VPN exam. The exam is difficult however the book has a lot of good information in it and is definitely worth the money.