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It's that rarest of things, a book that is both entertaining & a solid reference work as well. The A-Z approach also makes it, as my friend Chris Darrow calls it, a great "toilet book." Meaning, I hasten to clarify, a book one can dip into whenever or wherever.
It's the first in a series, & I look forward to the future volumes.
Having been a British Blues fan/collector/writer for 30+ years it's great having detailed information on all of my favorites(Savoy Brown,Aynsley Dunbar Retaliation,etc.)in one place. Great articles,discographies, and photos highlight a book that is hard to put down.
So grab a stack of cds,the "Blues-Rock Explosion" sit back and enjoy!
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It tells the story of company that faces many challenges - the biggest of which is its own culture. What's different about this book is it tells you how to change that troubled culture into positive energy that will drive the business towards success.
This is a must read for those struggling with the cultural issues facing so many businesses.
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Time Pressured, Overloaded with Information and media outlets, and now Osamaed, Americans need to work and live more efficiently and exhuberantly than ever. How can you improve your business or learn to keep your company competitive in a short period of time? Take one to 1 1/2 hours to read: Big Brands, Big Trouble. It gets right to the point in offering the best advice for companies that want to grow and prosper, or at the very least, maintain their market share. There is no flowery language, textbook talk, academic lingo-only solid strategies based on years of experience working admidst the most well-known brands. Trout is not afraid to point out the mistakes of companies who spend millions of dollars on marketing programs and research yet move no further along in market share or stock value. See what happened to companies that were once on the Fortune 500 list but are now part of some amorphous holding company or conglomerate. What lessons can be learned from their mistakes? Easy to read, with a touch of humor, Big Brands Big Trouble provides concrete business strategies and actionable plans for the most busy among us. Jack Trout's intelligence and marketing savvy cuts through all jargon and provides the best business advice anyone working with any brand will need.
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Jeff Tobe has taken his book on creativity, marketing and sales quite a few steps beyond that. He has been thinking , creating, and "Coloring Outside the Lines." He presents basic approach to business within a slim, memorable volume.
The author polishes up a dull subject with images from the sports world and from children's games. He supplies an intriguing diagnosis of stale business practices he calls BPIP (Business Professionals Innovation Deficiency) with all its symptoms. These include Past-a-Plegia, Internal Myopia, and Psycho-Sclerosis, all of which make anthrax seem innocuous. You will want to learn about these because they are diseases anyone can contract.
The book itself is a tribute to Tobe's own philosophies. The cover looks more like an Easter egg than a business book, the typeface is positively enchanting (and readable) and his advice is anecdotal, not built with dry-old, tired-old businessese. His message is to achieve success by thinking differently; this book illustrates this very premise. Tobe takes a risk and it works.
Carolyn Howard-Johnson, author of "This is the Place"
It is said that if you tie an elephant to a stake with a thin rope when it's young, the elephant learns that it is secured to that stake. The learned behavior "sticks," enabling handlers to secure huge, powerful elephants to stakes with thin ropes. The elephant doesn't believe it can break free. Humans are not so different.
Then Jeff Tobe comes along and shatters all those imaginary boundaries. A salesman and professional speaker, he specializes in stimulating creativity and innovation in business organizations. As demonstrated by his stories in this book Tobe helps companies break through "innovation deficiency," characterized by Internal Myopia and the Ostrich Syndrome. He argues that business leaders-and everyone else in the environment-must change the way they perceive, think, and behave to succeed in today's competitive world.
You get an immediate sense that this book is going to be a bit different when you open the cover. There is no traditional Times New Roman type between these covers. The typeface--throughout the entire book--looks like something from a primary school primer on the fine art of printed word penmanship. The message is clear: this book is going to be different and fun. And it is, but it's serious, too.
"Coloring Outside the Lines" is organized into three sections: Creativity, Marketing, and Sales. Each section has 6-9 chapters that stimulate the thinking and illustrate how things can be done differently. The lessons are valuable-some are fresh and some are the old saws that we've all learned for years. Each lesson is presented in the context of a story that you might hear on a fun walk through a meadow with the author. The chapters are filled with personal stories and experiences with titles like "Are Your Bagels Hot?" to "Step into My Office." These narratives are enjoyable (yup, chuckles in this book), comfortable and reasonable, yet highly instructive. The book is deceivingly simple in appearance; the educational aspect sort of sneaks up on you.
This easy-to-read volume will be thought-provoking and stimulating for salespeople, marketers, and other executives and managers who welcome inspiration (or permission) to do things just a little bit differently. If the thinking and behavior or different, (surprise!) the outcomes are different.
His is a much more personal book than those written on the same general subject by others such as Claxton, de Bono, Levesque, Michalko, and von Oech. It covers less material. That's OK. This book would be much easier to re-read on a regular basis (which I highly recommend) for those involved in marketing and sales who need to reactivate their creative "juices" from time to time. Of course, it would also be of substantial value to just about anyone else. To school and college students, for example, or to those who have only recently begun a career, or especially to those who have (voluntarily or involuntarily) reached a crisis point in their career.
One of the book's greatest benefits is derived from Tobe's own "coloring" outside various "lines" throughout his own life and career. Perhaps he agrees with my own opinion that most human limits are self-imposed. That is to say, on many occasions we feel constrained by "lines" we ourselves have drawn. (Long ago, Henry Ford said something to the effect "Whether you think you can or think you can't, you're right.") Tobe wrote this book primarily (but not exclusively) for marketing and sales executives. As indicated previously, I recommend it to anyone who now feels constrained by real or imagined "chains." Tobe offers new "crayons" with which to "color" and strong encouragement to re-think assumptions about creativity. Two chapter titles suggest how: "If It Is [italics] Broke, Don't Fix It...Yet" and "To Err Is Right...or at Least Necessary."
Once you have read this book, you will be much better prepared to read other books written by the aforementioned Claxton, de Bono, Levesque, Michalko, and von Oech. More to the point, you will be much better prepared to increase and enhance your ability to think creatively whenever that may be necessary...which is to say, all of the time.
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