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Book reviews for "Thomas,_Robert" sorted by average review score:

DOS 6.2 Instant Reference
Published in Paperback by Sybex (1993)
Author: Robert M. Thomas
Amazon base price: $9.99
Average review score:

Nice for what I need...
Very easy to look up many commands with this book, and it's small making it easy to take around...Definitely not the complete reference for Dos, but no one should expect that from an "Instant Reference."

Best to use
For the novice or the technician, this is the best book to use. I have had this book since '94 and still refer to it today. It is a lot of information on MS-DOS crammed into one book, yet it is small in size (fits nicely in my briefcase).

Just what I need.
Why to buy a book on MS DOS when everybody works with Windows? Take off the Windows Logo and boot your Windows 95/98. Look at boot messages and you will understand that the underlying operating system is actually MS DOS. So, if you are a beginner and you want to understand the fundamentals of your PC's system software, you need some knowledge on MS DOS. Not too much, but you need to understand DOS design and to know some of the DOS commands, the most important DOS utilities and how to create BAT-files. All this information is available in this book. If you are an experienced programmer and you need a good reference book on MS DOS, you will be satisfied as well. "DOS 6.2 Instance Reference" contains all needed reference material in alphabetically organized entries and you find easy what you want.


An Essay on Principle of Population (Penguin English Library)
Published in Paperback by Penguin USA (Paper) (1983)
Authors: Thomas Robert Malthus and Antony G. Flew
Amazon base price: $12.60
List price: $18.00 (that's 30% off!)
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A book for those interested in sociology or economy.
This book by Malthus is essential for the evolution of the economy thought. Its principles were taken by others economist and sociologist to make their own theories, David Ricardo for example, one of the most important authors of the clasic school. Malthus recomendations had influenced remarkable politicians, who change importants laws in England based on Malthus ideas. A must for everyone interested in the early economy books.

Taking Account of Malthus
"The germs of existence contained in this spot of earth, with ample food, and ample room to expand in, would fill millions of worlds in the course of a few thousand years." --Thomas R. Malthus, Principle of Population

When I filled out and mailed my census questionnaire in 2000, I reflected upon Malthus's sobering classic, An Essay on the Principle of Population. When I was in elementary school in the 1960's, I remember reading optimistic reports in my Weekly Reader that new high-yielding crops would make it possible to meet the food requirements of the world. If those utopians were familiar with Malthus's essay, their visions for the future welfare of humanity might have been less optimistic. However, if there was over-optimism then, it has largely vanished now.

Who has not viewed educational television programs discussing the severe stresses on the global environment due to our excessive consumption of both renewable and nonrenewable resources? Environmentalists highlight the dire energy and environmental problems facing us in the future. The poorer countries would also like to enjoy the benefits of industrialization that will, of course, further tax our resources and stress our environment. Even if we assume the environmentalists exaggerate our circumstances, even the scientifically illiterate comprehend that the capacity of the earth to support life is finite. In the face of such problems, Malthus's three "incontrovertible truths" are as relevant today as the day he penned them:

"That population cannot increase without the means of subsistence, is a proposition so evident, that it needs no illustration.

"That population does invariably increase, where there are the means of subsistence, the history of every people that have ever existed will abundantly prove.

"And, that the superior power of population cannot be checked, without producing misery or vice, the ample portion of these too bitter ingredients in the cup of human life, and the continuance of the physical causes that seem to have produced them, bear too convincing a testimony."

Both liberals and conservatives have hated Malthus's essay. It dumps cold water on humanitarian hopes and can be used in support of abortion rights and government restrictions on family size. To our peril, we would like to live, aided by technology, in denial of Malthus's postulate, "Population, when unchecked, increases in a geometrical ratio. Subsistence increases only in an arithmetical ratio." To our endangerment, we would prefer to luxuriate in ignorance of his observation that his postulate "implies a strong and constantly operating check on population fromn the difficulty of subsistence." Says Malthus, "This difficulty must fall some where; and must necessarily be severely felt by a large portion of mankind." Where will this "difficulty of subsistence" put a check on our currently growing world population?

When I was born in 1957, the world population was just under 2.9 billion. It is now over 6 billion. The U.S. Bureau of the Census estimates that the world population will reach 9.3 billion in 2050. With the technological enhancement of our ability to augment our means of subsistence, have we deceived ourselves into believing that we can indefinitely defy the principles of population that Malthus contended were "incontrovertible truths"? Are we robbing from our future by building up a high-interest debt to nature that will lead us to bankruptcy?

We are in need of the fortitude and love of truth that enabled Malthus to say of himself the following:

"[H]e has not acquired that command over his understanding which would enable him to believe what he wishes, without evidence, or to refuse his assent to what might be unpleasing, when accompanied with evidence."

Indeed, the evidence is clear to anyone not addicted to postmodern and new age paradigms of unreason. If we do not put a check on our population, then inevitably, as Malthus puts it, "necessity" will check it via "misery and vice." Thus, Malthus's essay is not just and old classic; it is an old classic containing a valid warning for people of our world today.

The most important essay.
This small and often overlooked essay by Thomas Malthus is probably one of the most important essays ever written.

Way back in 1798 Malthus wrote this essay to expose how human population is still being kept in check by mother nature. Famine, plague and war pop up whenever a population gets too high.

The essay has been overlooked mostly because of the stance Malthus takes in this book towards the poor. He suggests that when you give money to people who don't work, you help them have children. This increases the population without increasing production of food. Also, by increasing the standard of living of these people, you then qualify more people to receive without working, exacerbating the situation. Malthus clearly supports workhouses to welfare in this essay.

This essay had influenced two notable people. First is Charles Dickens. In 'A Christmas Carol' you read how Scrooge said, "that if the poor would not go into workhouses, they might as well die and decrease the surplus population". This was aimed straight at Malthus. The second person he influenced with this essay is Darwin. While reading Malthus, Darwin realized that population pressure was that "natural selector" that made evolution possible.

If you want to read a piece of history, read this essay. If you then want to get a more modern and thorough take on the subject read Marvin Harris's "Cannibals and Kings".


Follow the Ecstasy: The Hermitage Years of Thomas Merton
Published in Paperback by Orbis Books (1993)
Authors: John Howard Griffin and Robert Bonazzi
Amazon base price: $11.20
List price: $14.00 (that's 20% off!)
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An excellent book on Hermitage years of Merton
This book does an excellent job in pointing out some of the real stuggles of Thomas Merton. It is very helpful in seeking to understand the person Thomas Merton. If one reads Merton, it is evident that Merton loved God and was committed to his vocation. However, it is very clear in this work that love for God and commitment to vocation does not eliminate personal struggles with right and wrong. Griffin does a good job showing a side of Merton that so many seek to ignore. Also, the book has many good pictures. This is a good book to read.

A Wonderful Look at Merton's Final Years
I purchased this book after reading the review from the reader in New Orleans. This is a loving look at the final years of Thomas Merton's life. (1965 - 1968) I have only recently delved into the writings and life of this incredible man. John Howard Griffin was a close friend of Merton's and writes about his friend from within Merton's hermitage and Merton's personal journals. It is a shame that Grifffin's health prevented him from completing what was to be an authorized biography of this fascinating mystical monk. The photographs taken by Griffin are a terrific addition to a very readable book on a man and a spititual figure that I greatly admire. If you have any interest in Thomas Merton the man, then you will cherish this book. One of Griffin's lines is a nice summary of Merton, if Merton can be summarized - "What mattered was to love and to be in one piece in silence and not to try to be anybody outwardly".

The real scoop on Merton's "affair" and his last years
This book is a must-read for those seeking to understand the final years of Merton, whose importance for contemporary spirituality cannot be underestimated. Based on Merton's own journals (to which Griffin had full access during extended stays in Merton's hermitage after the latter's untimely death in 1968), the material in this book was originally intended to be part of the officially authorized Merton biography, which ill health prevented Griffin from completing. This book is not for those whose love of Merton is confined to such early works as The Seven Storey Mountain and The Sign of Jonas. However, those who seek insights into the struggles underlying the writings he produced from 1965-68, encompassing subjects such as the Vietnam war, the evils of racism, and the practice of Zen, are likely to find this book very rewarding. John Howard Griffin (author of Black Like Me) was an excellent writer in his own right, a skilled photographer, and a friend of Merton. All three of these characteristics contribute to Follow the Ecstasy, which includes a number of intimate photographs of Merton and his hermitage. Griffin's own contemplative bent shows itself in empathic descriptions of Merton's hermit existence, with well-chosen quotations from the monk's journals. Of particular interest to some will be the very detailed account of Merton's extended involvement with a young nurse he encountered while hospitalized following back surgery. This relationship, which is referred to in very vague and sometimes sinister-sounding terms in other works on Merton, is laid bare here in all its emotional splendor. Those who love Merton may be astonished at both his vulnerability and his capacity for self-deception. For most of us, to fall deeply in love with a young woman whose feelings are reciprocal, and to arrange trysts that do not include sexual consummation of such love, would not constitute a major moral dilemma. But most of us are not world-renowned spiritual writers vowed to lives of celibate chastity. To top it all off, Merton had only recently (the year was 1966) been granted long-sought permission to live as a hermit on an isolated piece of monastery property, in order to deepen his experience of solitude. Anyone who has ever fallen in love can identify with much of what Merton went through, but few can ever have known the exquisite anguish engendered by his circumstances at the time. It is almost comical at times how he struggles both to rationalize his behavior and to see through his own rationalizations. He is a man deeply and painfully torn. On the one side, he is beset by a tide of emotions he has never before experienced and is ill-prepared to handle, while on the other, he is solemnly vowed to a life he not only loves, but believes is his divinely given vocation. Although some would be scandalized by such revelations, others will see in them yet another poignant example of the divine mystery played out in the arena of human affairs. What Griffin makes clear is that Merton fully expected this episode to become public knowledge after his death, and that he wanted those who might have idolized him to see him, warts and all, in all his human frailty. It is plain that Merton was less interested in adulation than in honesty, even regarding events in his life that show him in a less than flattering light. If there was some degree of duplicity in the machinations he undertook for the sake of spending time with his beloved, I believe it is offset by his ultimate fidelity to his Beloved. Griffin handles all of this with consummate sensitivity and grace, explicitly noting that he obtained full permission from the woman in question prior to publishing details of her relationship with this celebrated monk. Although this chapter alone, with its touching descriptions of Merton's internal spiritual combat, would've made the book worthwhile for me, there are gems scattered throughout, and an informative introduction by Robert Bonazzi. A must for real fans and/or scholars of Thomas Merton.


Greene & Greene: The Blacker House
Published in Hardcover by Gibbs Smith Publisher (2000)
Authors: Randell L. Makinson, Thomas A. Heinz, and Brad Pitt
Amazon base price: $34.97
List price: $49.95 (that's 30% off!)
Average review score:

Great photos of a true masterwork
I must admit to being rather enamored with the work of Greene and Greene. I've visited a number of their homes in Pasadena, but have not yet had the opportunity to view the Blacker House (from the inside anyway). Over the last ten years, I have read about every book written on the brothers, and when I read the pre-release description of this book I was very excited. In particular, I was interested in learning in detail how this wonderful quality work was reproduced and restored by today's craftsmen. While this book does a great job covering the history and detail of the house, this is not new territory if you're familiar with the previous body of work. I really had my hopes up that the hammer and nails detail of this monumental restoration would be covered in such a fashion as to provide working information applicable to new design. The work of Greene and Greene carried residential detail design in wood and metal to it's zenith. With the structure exposed, this was really a magnificent chance to highlight the subtlties that set their work apart. This does not happen here. My comments may be a little unfair but this book ends up being another "architectural" reference. I was looking for something that broke new ground. This being said, I still love the book, and am glad to have it in my library.

An excellent book for those interested in Greene and Greene
I guess it's a small world, as I was also at the Blacker house on 6 October. (It was a Pasadena Heritage event. They play an important role in preserving the work of Greene and Greene and other outstanding architects in the Pasadena area.) While I agree that this is an excellent book on the Blacker House for those interested in Greene and Greene or in Craftsman architecture in general, I would recommend that anyone looking for an introduction to the work of Greene and Greene start either with one of Makinson's books on their work or with Edward R. Bosley's recent book. When you get hooked you can come back for this book.

Magnificent!
A great deal has been written about the work of architects Charles and Henry Greene, but never before has such a detailed monograph been published about one of the homes that they designed. Randell Makinson's narrative provides a thorough historical background of the Blacker Family from their Ontario origin to their final home and its construction by the Greene brothers in the Oak Knoll subdivision of Pasadena. The story continues with the 1947 subdivision of the 5.1 acre estate into seven separate parcels and the eventual removal and sale of the original furniture, light fixtures and art-glass windows (all designed by the Greenes). The book concludes with a detailed description of the restoration process that began when the current owners purchased the home in 1993, and was basically completed in 1998.

Historical narratives, while full of useful and interesting information, are typically a little monotonous. That is not the case with this book. Mr. Makinson's obvious passion for the work of Greene and Greene, and for this house in particular, is evident. His description of the removal of 53 light fixtures from the house in 1985 left a lump in my throat. I could not put the book down until I read the happy ending about the house's restoration.

I had the privilege of visiting the Blacker House on October 6th, and viewing firsthand the results of the restoration effort. While nothing can quite compare to walking through this masterpiece and touching the magnificent woodwork, I can assure you that the marvelous photography of Thomas Heinz and Brad Pitt comes very close. The collection of photographs in this book is absolutely wonderful. The interplay of light and shadows, the warmth and depth that the colors bring to the images, and the visual compositions themselves cause me to rank these among the best architectural photographs ever published.

This is a must-have book for anyone interested in Arts and Crafts architecture. The contribution of Charles and Henry Greene to the American architectural vernacular can never be overstated, and this house is certainly one of their most important contributions to the art. Thank you Randell, Thomas and Brad for supplying a valuable addition to my library. I hope this is the first in a series of books about the "ultimate bungalows."


New York 1960: Architecture and Urbanism Between the Second World War and the Bicentennial
Published in Hardcover by Monacelli Pr (1998)
Authors: Robert A. M. Stern, Thomas Mellins, and David Fishman
Amazon base price: $34.97
List price: $49.95 (that's 30% off!)
Average review score:

AN excellent resource for Architects and Planners
A great book for the coffee table or the library. Concise desriptions of built projects as well as conceptual ideas for the City of New York. Focuses on individual neighborhoods as well as the city as a whole.

An eight-pound masterpiece of architectural history
First of all, the book is just too darned big to handle comfortably. With over 1300 pages, I don't know whether to congratulate the authors on their thoroughness or criticize them for having no sense of self-restraint. This tome could have been divided into three separate volumes, and each would have been a substantial book in itself.

The epic length of the book allows the authors to go into incredible detail. The book is divided into chapters primarily by neighborhood. There are also chapters devoted to the topic of interior decoration, the 1964-65 World's Fair, "Beyond the Boroughs," "Historic Preservation," and "New York and the Arts." The numerous b&w photographs, averaging more than one per page, are stunning.

A chapter titled "Death by Development" walks the reader through the ideology of the era that led to public housing monstrosities, as well as middle-class housing of dubious aesthetic and structural integrity. This same chapter discusses proposals for air-raid shelters, some of which would have had expanses large enough to hold a nine-story building, as well as the 1945 incident in which a US military plane crashed into the Empire State Building. The same chapter shifts to transportation issues, and presents a 1951 proposal for an unconventional "people mover" under 42nd Street, and the beginning of construction in 1972 on the Second Avenue subway (which perhaps, will open sometime in my lifetime). All this in just one of seventeen chapters - gives you some idea of the expansiveness and thoroughness of this book.

Many readers will take special note of the eight pages devoted to the World Trade Center. This book was written before "9-11," and the book's coverage of the WTC is haunting, to say the least.

From our perspective, the era in question (1945-1976) constitutes the "dark ages" of urban planning and architecture. Yet, the beautiful period photographs and accompanying text immerse the reader in the aesthetic mentality of the era. This book is a masterpiece, and maybe later in the day I'll find the strength to move this eight pound book from my table to my desk.

A beautifully researched and written book ,
which gets to the core of what metropolitan cities, and specifically New York, are all about. Politics, codes, social agendas, design, and chance mix, struggle and interchange to become Architecture, which in return can be read as the memory and the conscious of the city. Given the sheer amount of information provided by this book, it's almost stunning how easily it reads. Countless anecdotes amuse and surprise through this enormous journey and keep the reader's interest focused and a smile on his face.


Plant Propagation: Principles and Practices (6th Edition)
Published in Hardcover by Prentice Hall (06 November, 1996)
Authors: Hudson Thomas Hartmann, Dale E. Kester, Fred T., Jr. Davies, and Robert L. Geneve
Amazon base price: $130.00
Average review score:

Good basic information
This book was used by my plant propagation teacher while I was at the university. It explains the basic principles of plant propagation in detail. All the information is back-up by scientific data. Very good for the professional grower or a plant science student; not very appropriate for the common gardener.

Plant propagation-Hartmann
A very informative book with many examples of plant species and their specific propagation requirements. Very detailed but also useful for the beginning propagationist. Great chapters on tissue culture.

So good, so naughty!
For fans of plant propogation, this is a must-read. I read it every night, and I can't get enough of it. Be sure to dog-ear the section about the "stigma fertilizing the stamen." It's hot!


American Government
Published in Paperback by McGraw-Hill Companies (1988)
Authors: Robert A. Heineman, Steven A. Peterson, and Thomas H. Rasmussen
Amazon base price: $7.95
Average review score:

Good basic review of American government
I read this book for the CLEP test but I also supplemented it with a college textbook. I wouldn't recommend someone take the CLEP after reading just this book, it is just too basic. Read this book and supplement it with a textbook for key areas and you'll easily pass the test.

An inexpensive, yet relatively complete introduction.
A good text for an introductory course in American government. The authors pack a surprising amount of information into each of their chapters. While this text needs to be supplemented for use at the college level, it provides a very good framework and is quite well-organized. For the price, it is a very good value

Excellent Study Guide for the CLEP US Government Subject Exa
This was an excellent study guide for the CLEP subject exam. It covered all subjects on the exam in a concise manner, easy to understand, not too wordy, yet complete. Also, a great value. Gives a good basic understanding of American Government.


Authoritative Guide to Self-Help Resources in Mental Health
Published in Paperback by Guilford Press (10 August, 2000)
Authors: John Santrock, Edward Zuckerman, John Norcross, Linda Campbell, Thomas Smith, and Robert Sommer
Amazon base price: $25.00
Average review score:

Self-help is big business
Self-help is big business. According to Gerald Rosen (1993) as many as 2000 self-help books are published each year. However, only a very few have been evaluated empirically. This sad state of affairs is a poor response to the appeal made by Rosen (1987) that self-help books should first be evaluated empirically before being sold to the general public. Additionally, the little research that has been done on do-it-yourself treatment books sometimes demonstrates major limitations in their usefulness. Yet psychologists continue to develop and market new programs with increasingly exaggerated claims. This is potentially a problem. Especially as psychologists often use self-help books as adjuncts to their clinical practice (Starker, 1988). The good news from research (e.g. Gould & Clum, 1993) is that certain self-help programs can be quite effective. Fairburn’s Binge Eating Disorder treatment (Carter & Fairburn, 1998) and the Albany protocol for Panic Disorder (Barlow & Craske, 1994) are two good examples. In Gould and Clum’s (1993) meta-analysis, fears, depression, headaches, and sleep disturbances were especially amenable to self-help approaches. Sometimes with effect sizes as large as for therapist assisted treatments.

How can busy clinicians keep up with the flood of new self-help books, and know which to recommend? Guilford Press offers a solution. In an attempt to help the clinicians a guide to self-help resources in mental health has been published. It includes ratings and reviews of more than 600 self-help books, autobiographies and popular films. It also includes hundreds of Internet sites, and listings of online support groups. The book addresses 28 prevalent clinical disorders and life challenges – from Schizophrenia, Anxiety and Mood Disorders to Career Development, Stress Management and Relaxation.

To determine the usefulness of the self-help resources a series of national studies have been conducted over the past 7 years. The methodology consisted of a lengthy survey mailed to clinical and counselling psychologists residing throughout the USA. A total of 2,500 psychologists contributed with their expertise and judgement in evaluating the books, movies, and Internet sites. The self-help resources were rated on a 5-point scale (-2 to +2). These data were converted into a one to five star rating (negative ratings were given a dagger). On this basis, 19% of the self-help books were rated as “very helpful” and fortunately only 1% as “very harmful” [e.g. the assertiveness training book Winning Through Intimidation by Ringer (1973) and the weight management book the Beverly Hills Diet by Mazel (1981). Interestingly, many of the books by Scientologist guru L Ron Hubbard are categorized as extremely bad].

When looking more closely at a specific disorder, let us say for example panic disorder, there are some good books that I feel are missing. This is probably because of the rating criteria. In order for a book to be included in this self-help guide the psychologists used as referees had to know about the book beforehand. It was their rating of previously read books that mattered. Hence, if there were good books out there that had not been read by many referees [like the Australian panic disorder workbook by Franklin (1996)], they would automatically receive a lower rating. Thus, a low rating does not necessarily mean that a book is less helpful than a higher rated book – only that it has not reached a wide audience. For example, an excellent book, An End to Panic (Zuercher-White, 1998), previously recommended in a review article (Carlbring, Westling, & Andersson, 2000) was described as “highly regarded by the psychologists in our national studies but not well known, leading to a 3-star rating.” (p. 79). Another thing that disturbed me was that this particular author’s name was misspelled. Instead of Zuercher the surname appeared as Luerchen. No wonder the book was “not well known”! One wonders how many other errors this survey included.

In a perfect world all self-help books would be scrutinized in the same manner as other treatments. However, as a majority of the published books still have not been evaluated, this new guide to self-help is a step in the right direction. Despite questionable inclusion criteria and a few errors I thoroughly recommend this excellent guide to self-help

Reveals the good ones, bad ones, how to tell the difference
From books and movies to the Internet, Authoritative Guide to Self-Help Resources in Mental Health provides a strong survey of self-help resources in mental health which reveals the good ones, bad ones, and how general consumers can tell the difference. Five national studies involving over 2,500 mental health professionals lends to a rating of over six hundred titles and films, along with Internet sites evaluated by a clinical psychologist.

A must have for anyone interested in self-help.
This book contains reviews / lists of the best (and worst) of self-help books / movies and internet resources. It has been compiled using surveys of 1000's of mental health professionals and gives essential guidance on which resources are helpful, and which are best left alone.

The book is clearly-written and well laid out - each chapter relates to a specific problem area eg mood disorders, men's issues, abuse, anxiety etc.

I found the recommendations on books particularly helpful - one can immediately determine which are the best books to read on their own specific problem. Clearly, the input of mental health professionals gives a "scientific" basis on recommendations which in turn leads to a systematic process of choosing which resources should be given credence.

Essential reading if you want to build up a collection of serious (i.e. most useful) self-help resources.


The Brain Atlas
Published in Paperback by Fitzgerald Science (31 May, 1998)
Authors: Joseph Hanaway, Thomas A. Woolsey, Mokhtar H. Gado, and Melville P. Roberts
Amazon base price: $55.00
Average review score:

Medical Student Opinion
The photographs are excellent, but the index sucks. It is poorly organized and incomplete. Take my advice and buy this book for Neuroanatomy just for the pictures. The paperback edition is very afforadable. Just put lots of little flags on the pages or sections you use most. It will save you much brain-ache.

It's best!!
Hanaway's brain atlas is best neuroanatomy atlas for medical students in pre-clinical level. Its photos and illustrations are very clear and easy to understand. And it is good for self study.

Recommended Book
"I will certainly use [The Brain Atlas] to teach our residents in neuroanatomy and will encourage them to purchase the book as well." --Volker K.H. Sonntag, M.D., Barrow Neurosurgical Associates, Ltd.


Pizza Tiger
Published in Hardcover by Random House (1987)
Authors: Tom Monaghan, Robert Anderson, and Thomas S. Monaghan
Amazon base price: $17.95
Average review score:

Pizza Tiger
If you are in the pizza business or if you are thinking about getting into the pizza business - you must read this book.

Easy to read - but a bit slow in parts - the nature of biography in my opinion .. so overall subject matter for me was excellent and I am in the pizza business.

On a literary scale the book was only a 2 star - but 5 star for me as I used some of the ideas and confirmed some concepts.

Daddio

Great Inspiration
I checked this book out of the public library at a time when my business was near failure. It gave me the spirit to keep on and have a sucessful turnaround. Monahan is a hell of a great story and it comes from the heart. An orphan, high school dropout who overcomes everything and becomes a billionaire. Only in America.

Not great literature and hard to find but well worth having. Now that I own my own copy, I will never give it up.

Pizza Tiger is a great motivating tool for anyone wanting to run their own business.

Don McNay...

IF YOU ARE SELF-EMPLOYED, THIS BOOK IS A GREAT MOTIVATOR!!!
I've had this book for 15 years and think of it often, EVEN THOUGH I'M NOT IN THE PIZZA BUSINESS!! For some reason, I can really identify with Tom Monaghan.

It is a bit biographical, but that isn't a negative. When I want to know about successful people, I like to know all about them. It isn't just their business savvy that got them where they are, it is a combination of many other personal traits that help add up to business success.

One trait that really stuck with me is to interview many people about your product--including people who HATE IT. You can learn a lot about why some people avoid you and your product. Just this one tidbit of advice had helped me to make thousands of exta dollars over the past 15 years.


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