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Your listener is more apt to listen to you, when the strength of your idea is communicated in a way that they feel comfortable with.
This book is a tool that teaches readers that instead of trying to get your listener to do what you want, adjust your own communication style in a way that is easy for your listener to hear, understand, appreciate, listen to, and want to act upon.
While there are always exceptions, men exchange bottom line information. And women tend more often to communicate to build relationships.
A wonderful example that the author offers to show how to communicate to men is:
"Your colleague has been unable to attend a meeting. He comes to your office after the meeting and asks, 'How did the meeting go?' This is an open-ended question, and as such it implies that he wants a full, general explanation of the meeting. Do not be misled. He does not want a full, general explanation; what he wants is: 'It was a successful meeting. We decided to postpone the sales presentation for a week. John will get back to us about the details.'"
This doesn't mean giving up being who you are. It just means that if you want to experience feeling understood, respected and appreciated you must adjust your communication style in a way for your interlocutor to best receive want you are sharing.
This book is fun to read because Marian Woodall considers enough scenarios to support her points, that even if you don't do some of the social taboos that she has identified in this book, you will recognize yourself as having done them several times in the past - and that is certainly life affirming.