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In addition to discussing how to successfully build a career out of flight instruction, Mr Brown presents a marketing plan: how to position yourself, where to find prospective students (and how to advertise), determining how serious they are, closing "the deal" and maintaining "customer satisfaction."
Having worked with over 25 different instructors in the last five years, I found the customer satisfaction (and projecting professionalism) sections are wonderful. These should be required reading because too often we forget that students *are customers* - they need to feel important, should have their expectations set accurately, can be recurring customers, AND are the best form of advertising. We're not competing amongst each other as much as we are against other ways to use disposable income (e.g., a $6000 jjet-ski).
Finally, Mr Brown offers specific suggestions for flight schools. Some of these are no-brainers like "keep the airplanes well-maintained," but there are some more subtle ideas like incorporate a formal ground school (often overlooked), set expectations on how students will be billed (instructors are prone to not bill for time; this also encourages more efficient planning) and incentives for instructors to minimize burnout.
This is a great reference for the career instructor as well as the CFI building time for his or her airline job.
Are you hanging up on customers who call your school without getting a name and number? Are you sitting there waiting for the customer to come to you? Are you sick and tired of staring out the window on days with low ceilings, moaning about what a tough life the CFI lives? Are you fed up with driving an 81 econobox with 240,000 miles on it? Are you sick of eating Ramen noodles for dinner and with sharing an apartment with 3 other guys who are just as poor as you are?
You can MAKE MORE MONEY in Flight Instructing. The reason you are poor and not flying enough is because your piloting skills alone are just a foundation for your instructing career; now you need to be open to learning about how you can make sure those skills are earning what they are really worth, which I guarantee you is more than $24 a flight hour. If you don't believe me, find the December 1998 issue of Flight Training Magazine and read page 6 very carefully; it's time you opened your eyes and learned about selling, about business, about supply and demand, and about how you can play a part in making the job of the CFI into the Profession we all say it should be. Then, buy this book and start learning.
Sincerely,
Jeff Packer, CFII
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I would appreciate hearing from anyone who would like to know more about "Sciences of the Earth" or about this field in history.
Dix starts with an introduction to the Liturgy; then he moves on to the performance of the Liturgy. Then he begins his historical quest, in which he attempts to find the roots of the liturgy in the Biblical documents, moving into the pre-Nicene time period. It was in the very early pre-Nicene times that the Eucharist came to consist of a four-action shape: offering, thanksgiving, fraction, and communion. He discusses the Eucharistic prayer, the local traditions, the meaning and theology of the Eucharist, consecration theology, sanctification of time, and the ceremonial. He then discusses the completion of the shape, and the use of variable prayers. Then he covers the medieval liturgy, the Reformation liturgies (with particular attention to Anglican issues), and a call for renewal.
Overall, Dix's work is monumental. Sometimes, it is a bit too monumental. The work is 764 pages long. Much of what he says could be condensed into probably 200 pages effectively. However, his attention to detail is marvelous: he has read every Church father writing 2-3 times! Dix is partly responsible for the rediscovery of Liturgy in most mainline Churches, from the Evangelical Lutheran Church to the United Methodist Church. His research into early liturgies has demonstrated the Jewish nature of many Christian liturgies. I highly recommend this book. However, a little patience is needed to get through the entire book.
Dom Gregory Dix, an Anglican scholar, began a short presentation of the shape of liturgy that by his own admission became an expansive examination of how the Church has worshipped over the centuries. The research is outstanding and the general usefulness of the book is amazing considering the length to which the author has gone to verify his conclusions.
This outstanding work is a key for those theologians, pastors and priests seriously interested in the worship of the church through the ages. A serious layman can obtain much from the book as well.
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The author has done her homework with regard to the circumstances that present themselves in the lives of her well developed characters. She successfully moves her reader, with her characters, into and out of tragic, but plausable, gripping situations.
I would recommend this book to anyone, but especially to young people in their late teens and early twenties.
The book has the potential to change lives with it's message, and it is also a good "mystery" type read.