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In addition to discussing how to successfully build a career out of flight instruction, Mr Brown presents a marketing plan: how to position yourself, where to find prospective students (and how to advertise), determining how serious they are, closing "the deal" and maintaining "customer satisfaction."
Having worked with over 25 different instructors in the last five years, I found the customer satisfaction (and projecting professionalism) sections are wonderful. These should be required reading because too often we forget that students *are customers* - they need to feel important, should have their expectations set accurately, can be recurring customers, AND are the best form of advertising. We're not competing amongst each other as much as we are against other ways to use disposable income (e.g., a $6000 jjet-ski).
Finally, Mr Brown offers specific suggestions for flight schools. Some of these are no-brainers like "keep the airplanes well-maintained," but there are some more subtle ideas like incorporate a formal ground school (often overlooked), set expectations on how students will be billed (instructors are prone to not bill for time; this also encourages more efficient planning) and incentives for instructors to minimize burnout.
This is a great reference for the career instructor as well as the CFI building time for his or her airline job.

Are you hanging up on customers who call your school without getting a name and number? Are you sitting there waiting for the customer to come to you? Are you sick and tired of staring out the window on days with low ceilings, moaning about what a tough life the CFI lives? Are you fed up with driving an 81 econobox with 240,000 miles on it? Are you sick of eating Ramen noodles for dinner and with sharing an apartment with 3 other guys who are just as poor as you are?
You can MAKE MORE MONEY in Flight Instructing. The reason you are poor and not flying enough is because your piloting skills alone are just a foundation for your instructing career; now you need to be open to learning about how you can make sure those skills are earning what they are really worth, which I guarantee you is more than $24 a flight hour. If you don't believe me, find the December 1998 issue of Flight Training Magazine and read page 6 very carefully; it's time you opened your eyes and learned about selling, about business, about supply and demand, and about how you can play a part in making the job of the CFI into the Profession we all say it should be. Then, buy this book and start learning.
Sincerely,
Jeff Packer, CFII




If you are considering buying this great book, make sure that your child is mature enough to handle the severity of this book. Your kid could have reoccuring nightmares (or worse) if he/she comes across any of these poems...




I use: "What if...?" and knowing Sean from the years of writing his first story, I felt he would have to find his beloved stepmother and stepbrother Peder and bring them home. I think the readers who asked the question will find Sean's Quest an exciting answer .

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The last forty years or so have seen a breaking down of many dogmatic and sectarian barriers, but we still live in an age where the living voices and relevant writings of teachers such as His Holiness the Dalai Lama, Paul Brunton, and Joseph Campbell, to name a few of the few, which are ecumenical, non-sectarian, and compassionate, are rare in their all-embracing tolerance.
True teachers do not seek followers; if they come, they come. Many teachers today were born into well-established traditions with long histories, but for various reasons they have moved beyond what have become for them narrow dogmatics. The true teacher is the individual who denies they are a teacher and denies so with humility and relatively little ego. They see themselves objectively, which is a very strange thing for most of us.
Such a teacher is Seán Ólaoire. His genuineness and integrity as a spiritual teacher come through clearly and persuasively in this remarkable collection of his homilies, Spirits in Spacesuits: A Manual for Everyday Mystics, the title of which refers to his belief that humans are spirits in bodies that he calls "spacesuits." Ólaoire's physiognomy suggests a person reborn in Christ-ian spirit, and his charisma is visible in his smile and eyes, as seen in the photograph on the back of the book. Ólaoire was raised in Ireland as a Roman Catholic and is himself a priest but, as we shall soon see, of a very different order than his upbringing would suggest. He is also a licensed Clinical Psychologist. He lectures, conducts scientific research, and has had it published on the effects of prayer. In 1984, while living in Kenya, he wrote a book entitled Ukweli Ni Nini? (What Does Truth Mean?).
Albeit a Catholic priest in the order of the St. Patrick Fathers of Ireland, Ólaoire is considered a heretic by the diocesan bishop in his area of California and is not allowed to preach or say mass in any Catholic establishment. This, however, has not stymied, compromised, or thwarted sharing his inner calling and ethos. He is the spiritual director for a congregation called the "Companions on the Journey," that meets in Paolo Alto. The congregation pays him a salary and he says mass two times a week and on Sunday. Extending his outreach, he says mass in an Episcopalian chapel during the week and on Sunday he says mass in the Seventh Day Adventist Church, also in Paolo Alto.
Ólaoire has been disowned by the Roman Catholic Church, and officially ostracized by the local diocesan priests, who complained to the Bishop that he was taking away all of their parishioners. Unlike the traditional dualistic teachings of the Roman Catholic Church that place an anthropomorphic God upwards in space looking down on humans, Ólaoire believes that God is a loving, compassionate Being that dwells within each person. He also believes that each human being is capable of finding God within themselves, within our bodies, our spacesuits.
Ólaoire believes in being a Catholic with a small "c," and yet he maintains his vow of celibacy, being much more than merely a nominal Catholic; he is a Catholic in Spirit. As with the Indian spiritual guide, Sai Baba, whom he admires, Ólaoire believes in unity through diversity. He reminds his parishioners to be global and eschew nationalism.
Ólaoire is a storyteller, inheritor of the rich folklore and mythology of his native Ireland and student of mythologies and stories from many cultures and religious traditions, including, of course, the Jesus as Christ tradition.
No review of a book such as this can really capture its essence, for that is best experienced verbally by hearing the teacher's words, absorbing his radiance, and exulting in the changes that his presence and words initiate in us. It is truly our own soul that causes the changes in our being, but it is the teacher that inspires. Each of Ólaoire's sermons is energized and inspiring. They are filled with genuine nuggets, not fool's gold. He presents insightful comments on the difference between meeting and seeing a teacher, such as those who came in contact with Jesus but did not "see" him. He also has a refreshing self-effacing sense of humor.
For him the world is infused with wonder and impregnated with glories, as it was for Rumi. Many of us look all or part of our lives, but we do not see until we know. His sermons can dissolve the veils that cover our vision. They provide scintillating, stellar moments.
Ólaoire's book is a marvelous gift to all those relatively few who want to relive the experience of hearing his words and also to the many, many others for whom his physical presence is not known. There is a living presence in and between the lines of this book and treasures aplenty for all who seek therein.


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It's also a great book for anyone who wants a good description of how Ethernet technology works. The introductory chapter which gives an excellent history of Ethernet is also well worth a read.
The book also includes chapters on Network Management and Ethernet Cards, which are topics that are opften overlooked in Ethernet books. Each section is presented in a stand-alone way, so you can skip the bits that aren't interesting.
