Marc Kramer tells us all how to start and build a new business. Excellent writing! Excellent thinking! This book gives sound advice from identifying good opportunities to closing the deal.

Norbert Aubuchon

This book could not have been more timely. Given the radical changes in the market for internet based busineses, it was about time that someone wrote a straight shooting book on how an e-commerce business should be built.

The beauty of Kramer's book is it's practical, hands on approach. I found that it serves as a virtual cookbook on how to do things the right way.

Thank you for this great book.

I was working overseas for 4 years before discovering this book. If I would have read a copy when I was relocating and adjusting I would have been much better off. Reading it after 4 years of working overseas was like reading my personal transition. I now use the book to keep my resume up to date.

This book gave a very realistic analysis of working overseas and what to expect when returning. I think it would help encourage or discourage people appropriately by helping define what they want and what they expect of their overseas experience. It reinforced a lot of our thoughts and feelings and also enlightened us on points we didn't consider like coming home to Canada and the effects and feelings we might have. It offers many useful resources from organizations to books to the internet. We now feel better prepared and informed and have started to pursue our goal of an overseas, expatriate lifestyle.

This is such a book as would have the most hardened reviewer reaching for the overworked superlatives. Impressive in size and sumptuous in production, for what is actually quite a reasonable price in present-day terms, it contrives to set forth much of the aesthetic attraction of astronomy both ancient and modern.

The authors have marshalled a stunning array of historical and modem imagery under the general headings of "The harmony of the world", "Uranometry", "Cosmogenesis", and "Creatures of the sky". Not the least of its virtues is that as the original edition was jointly published by the Bibliothèque Nationale, the authors have been able to obtain readier access to the treasures of that institution than many other researchers find possible.

Many of the illustrations from conventional astronomical rare books are familiar, though the hand-colouring of different copies makes a fascinating comparison, but others are less so - apart from the unique manuscript sources, the authors have made appropriate use of decorative embossed book covers, illustrations from l9th and 2Oth century books, especially early science fiction, early space art and even comic books. It can be a trifle disconcerting to find, for example, a modern map of the cosmic microwave background radiation juxtaposed with a l4th century manuscript, but such comparisons can be quite reasonable as long as they are not taken too literally.
Although the innumerable illustrations are the most prominent feature of the book, the authors' impeccable credentials as high officials of the CNRS and as successful popularizers of astronomy lend the text authority and style. The authors have carefully described the significance of the thought behind the historic images, and the whole book will make a marvellous crib for captions and exhibitions, as well as being ideal fodder for picture researchers.
The whole book is a striking demonstration that the most valuable use of historical imagery is to provide an accessible entry point to the subject; such beautiful images, intelligently explained, can engage the interest and commitment of the mathematically challenged in a way that the Schwarzschild Radius or the Chandrasekhar Limit will never do. A book that anybody with the slightest interest in the subject would be delighted to find .

Celestial Treasury: From The Music Of The Spheres To The Conquest Of Space is an impressive coffee-table book surveying the history of man's exploration of the stars. The informative and engaging text is wonderfully enhanced with 380 full-color illustrations as the reader is treated to a full spectrum history of astronomy from antiquity down to the present day. Along the way such questions are addressed as how philosophers and scientists approach explaining the order that governs celestial motions; how geometers and artists measure and map the skies; when and how the Earth came into being; who inhabits the heaves; and more. Celestial Treasury is especially recommended as a "Memorial Gift" acquisition for both academic and community library astronomy and history of science collections.

A book, a philosophy, a plan for the future - and one after my own heart...

In an age where many business fear for the future, claiming that customers are jaded, and even anti-business, Gobé presents the situation in more than a constructive manner, he gives a hopeful one.

Rather than throwing his hands up to the sky, pointing to groups that plan 'Don't Buy Anything' days as the end of it all, he shows us that commerce is not over, it is evolving.

More than heart-warming, I think he is right. (He sure has described me as a consumer!) And I know I want to run my business by these ethics, goals & philosophies.

However, his message is more than an uplifting moment, or one of personal identification for me - he gives concrete examples of how businesses can connect with today's customers.

If you can invest in only one branding book this year, this is the one to get.

A fantastic and very useful book--a must read for any marketing professional today. This book is about far more than how to build effective "cause marketing" campaigns. It is nothing short of a revolutionary/revelatory new approach to business in our difficult era!

Gobe is a branding visionary with a very insightful and inspiring approach to building strong brands. While I enjoyed and appreciated his last book, Emotional Branding, I am even more impressed with this one. He proposes here a whole new shift in thinking that is of course-- in a post-Enron, et al.. world-- very a propos today.

He argues that a holistic, consumer-centric and ethics grounded approach to both business and marketing strategies is not only "good" but also good business--it's the new expectation (and biggest opportunity as many will fail to recognize the changed landscape...). This is something I have believed strongly and observed in action for many years as a marketing executive for a global corporation with major consumer brands and it's rewarding to see these ideas put forth in such a fresh and engaging manner.

But besides giving us a provocative new way of looking at marketing strategies from a big picture perspective, the book also has a lot of value from a very practical, hands on point of view. It is full of useful information, such as highly original insight into the latest consumer trends and demographics research, lots of well thought out and unsually interesting case studes and examples of what the most innovative branding professionals are doing. Most of all, the book gives marketers a practical detailed process for how a brand can become a "Citizen Brand" for consumers today and continues the theme of his last book giving insight on how marketers can touch consumers on an emotional level that will inspire that rarity of all rarities--brand loyalty!

The first amazon.com review here offered by a reader from Dallas, Texas, strikes me as slightly misleading. "Good fascists," Christian monks, and heroic military invention make no appearance in Pierre Manent's THE CITY OF MAN. They are, rather, that particular reader's context for understanding what Manent is writing about: namely, Montesquieu and the career of liberal political theory and its social-scientific offspring in the past several centuries.

Manent's project is to try to understand "modern man." But to do so confronts us immediately with a riddle. To understand modern man, we would seem first to need to understand man's NATURE; but then, if man has a nature, HISTORY should not matter, and there could be no deep difference between modern man and ancient man. Yet we intuitively know that there is a very real modern "difference." "Modern man" seems to be both a natural being and an historical being. How can we understand this paradox?

In pursuing this question with formidable dialectical subtlety, Manent has opened genuinely new ground in political philosophy -- or at least retrieved a possibility which has been eclipsed for several centuries. Manent has learned much from Leo Strauss, and it is perhaps readers of Strauss who will find this book most extraordinary. For Manent in effect takes issue with a central tenet of Strauss's political philosophy: the alternatives we face are NOT exhausted by those offered by "ancients" and "moderns." For such a structuring of the history of political philosophy fails to do justice to what is unique in Christianity.

Manent's singular contribution, then, is to recover the genuinely philosophical implications of Grace.

Most world religions have not recognized what we call "progress" as a major category. Long before Christian monks unleashed science through their formulation of the scientific method, high cultures were being annihilated by a seemingly willful ignoring of the military importance of innovation. The "good Fascists" Evola and Guenon,while showing the inevitable decline of all civilizations with the underclass demolishing everything man-conceived in the final phase, they seem to "heroically" rise above mentioning the importance of delaying "kali yuga" by cranking up the power of military innovation. Guenon makes no mention of it, and Evola briefly mentions it with no conclusions. But it does appear to me human "progress is an illusion, and material progress is utterly superficial, if it weren't so dangerous, without human progress. CITY OF MAN shows a particularly precipitous discontinuity in the slope of human regress when Montesquieu irresponsibly, even mischievously blurs the connotations of classical and Christian "virtue" and recasts the word in egalitarian terms. He meretriciously appeals to Nietzsche's ressentiment in this last phase, not of Christian/Judeo/Islam Civilization, but this last phase of civilizational Christianity/Judaism/Islam. This will-to-nihilism, the morbid end of will-to-power, was taken up by Rousseau, as Manent points out, and we know the trail of mischief-makers since. We laugh at all forms of the Sacred, but strangely no one laughs when the word "rights" is spoken, neither the speaker nor the listener. Yet the enterprise of Hobbes, his right to life and the more important right to

In 1831, on a suggestion from his doctor to travel west to improve his health, Josiah Gregg joined a wagon train of Sante Fe traders. The result is a highly acclaimed first hand narrative of the Sante Fe trade and life on the prairies during the 1830's. Gregg's vivid writing style illustrates the many hardships and adventures of life along the Sante Fe Trail and into Mexico. We read about traveling through barren deserts, inconsistencies of the weather, the always present danger of marauding Indians and Mexicans, the questionable Mexican governmental policies, etc. Being an amateur naturalist (he had several species of plants named after him), Gregg describes geographical landforms, geology, and plant and animal life extremely well. He also gives clear, precise and realistic descriptions of the cultures and customs of both the Indians and native Mexicans from how they dressed, to how they constructed their homes; religious, spiritual and matrimonial beliefs; how food was secured and prepared; theories on future agricultural practices and uses, etc. Gregg was a keen and acute observer of his immediate surroundings which is evident in both his writing style and presentation of the subject. Professor Moorhead's editing is second to none.

Shortly after Mexican Independence interest in establishing trade with Sante Fe, Mexico's most northerly province, became ever more popular. Josiah Gregg was preceded by Mountain Men who explored the area, but he was the first with sufficient education to describe the people, land features and Indians with whom traders would have to deal. His work constitues a PREFACE to other books dealing with the Santa Fe Trail and its growing interest to the United States. Independence, MO, and Fort Smith and Van Buren, AR. - were the northern and southern starting points for Santa Fe respectively. The book is as much a tale of encounters as it is a repository of valuable information. A 'FIRST READ' for persons interested in Santa Fe and the Westward Movement. Another of a variety of fascinating histories of the Southwest.

Mr.Cerasini does a great job of explaining the differences between the various special ops divisions.He also makes learning the history of U.S. Special Ops totally interesting!

I highly recommend this book to anyone interested in U.S. Special Ops forces.

I bought this book for my parents after September 11th, when our military presence heated up. I been serving in special operations capable and special operations units for 14 years, and my parents had no clue what I did (I think they thought I drove a tank or something) and when they became glue to the TV and heard all this stuff about SF, I began to get the phone calls (by this time I was well away from home), so I had this sent to my parents. This book was my final attempt to show them the light. This book did it, it made them armchair spec op specialist. They now know the difference from SEALs and Green Berets, and that Special Forces are Green Berets, and that the berets are just the headgear they wear. They also know that the Army are not Rangers because they stole the Black berets. They also got a history lesson from WWII to Afghanistan. They just loved the book and I still here about it. Now I finally got some respect from them!! Anyone who needs a crash course in SPEC OPS this book is for you.

Great Book....even though the CRAZY PROFESSOR I HAD USED 15 of the essays and some poems. THE ESSAYS WERE INTERESTING AND FUN.

This book provides a good range of diverse materials for a teacher in a first year English course. There are multiple genres and themes, a section of famous paintings for discussions (useful for discussions on literature and art), among other helpful features. The Conscious Reader is an antidote to readers which have the same standard writing for student use.

By way of illustrations and in-depth explanations, this book took me through the process of creating animated characters from hand-drawn sketches -- all the way to adding interactivity to them. The book says "without code" which doesn't exactly mean without programming. One criticism I have is that I needed to go to the companion website to understand the navigation of some of the demos. (Answers were all found there -- just an illustration of page limitations vs. the web.) Definitely worthwhile to get for the amount of information included.

Just a quick note to report that this book is very promising, as we discover new techniques (specially the use of Virtools Dev) that revolutionize the creation of interactivity within 3D contents, for the internet and offline. Definitely worth for all newbees and students who want to have a first introduction to realtime 3D. The only drawback is that the graphical quality of the examples is very poor compared to what can be achieved with the tools. However, the most important is the way the interactivity is developed, which is absolutely stunning. Read it!

D.W. wants her own library card, because her brother won't check out the books she likes, he says they're "baby" books.

Mrs. Turner, the librarian, explains how D.W. can get her own card - she has to learn to write her full name.

D.W. works & works at writing her name, once even in a dollop of mashed potatoes, until she gets it right!

Then new trials turn up when she tries to find a book & has to wait until it is returned, & then she has to learn how to treat the library's book properly! She resorts to kitchen mittens!

Great pictures & good ideas! Should be given to every single child by the age of five years old - better than starting a college fund - for if we do not imprint our children with the love of reading, what use college?

This is a fine book to start your children off on the thrills & spills of becoming a library kid, on being initiated into the wonders of our public lending libraries & into a lifelong passion for reading.

Those who watch the "Arthur" show know that the program places a huge emphasis on the enjoyment of reading. The characters are passionate about their books, from once organizing a group against parents who wanted to ban a particular book, to waiting in long lines to get copies of their favorites. One character, however, who was always left out the mix was D.W., Arthur's adorable, amusing and to Arthur sometimes annoying little sister. That is, until "D.W.'s Library Card." The television episode in which D.W. learned that all she needed to do to get a library card was to a write her name is now, appropriately, available in book form, ready to be checked out at libraries all over, or for your purchase. The old adage says "don't judge a book by its cover," but it's hard to pass up a book with a cover featuring what is probably the most adorable picture of the D.W. character ever. The inside of the book is fully illustrated as well and the original story is kept mostly intact, with only extraneous plot points left out, probably to make things easier for the younger audience it seems to be targeted at, as well as (most likely) the parents and older siblings who have to read it out loud. A fine addition to the "Arthur" series, for both its pure value as a story and the good it will do in the drive to get kids excited about reading.