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PM Camic, PhD, Professor of Psychology and Education, Columbia College Chicago
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Second, simple algebra in the book does not mean it is accessible to "everyone." At the introductory grad level, game thoery and information economics use only basic algebra, but it is still not easy at all. Of course, this book introduces almost all important topics usually taught in the first-year micro sequence at graduate school, like repeated game (Ch 6), basic mechanism design technique (non-linear pricing in Ch 3), principal-agent problem (Ch 1), and so on. It would be misleading if one says these topics are accessible to everyone because of "minimal use of math." Even chapter 1, the theory of firm, is a very deep discussion, introducing the concept of "incomplete contract."
In my opinion, this book will be ideal for econ grad students, who would want to quickly review relevant chapters before moving into more recent IO literature (of course, now with full rigor).
A bonus track: the book is also an excellent bibliographical guide to those who want to expand their reading.
Before starting to shout that a "New Economy has come!", people should focus more on the intrincate models already developed by economists ranging so different subjects as: differentiation, entry, information, innovation, etc. When I wrote my thesis on e-commerce, ...
A word of advice: You need very good grounding in Game Theory (beyond the initial stuff you learn at intermediate Microeconomic level), if not, try reading the appendix on Game Theory before inmersing on the subject.
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She uses many different thoriest to prove her points and help you better understand why young people need to be mentored, reguradless of their backgrounds. I thought that I knew a lot about the benefits of mentoring the young, but she clarifies why the young need the mentoring and why there is a stronger need for mentors these days. She explains that there are more single parent or duel working parents and therefore there is less adult child relationships within the family. She tells us of the importance of mentors to help the young become better people by basing their decisions on good role models and not just their friends.