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The emphasis is on explaining how we waste energy through our daily on-the-grid lives and what doing so costs in "real" terms of "dead dinosaurs" turned crude oil deposits. If I'm buying this book then it's assumed I already have some concern for the environment and my energy usage, that I already want to "get off the oil" addiction my nation has. Why propound it over and over and over in this book. Why preach environmentalism in a book bought by environmentalists? Why not give them the info they need and the courage to do it through depicting others who've done it already?
There are some stories of how others have gotten off the grid but they are short and don't really go into any of the problems one may encounter or how they can be overcome.
A disappointing book that so easily could have been much much better.
Independent living is, in short, a great opportunity for anyone compulsive about details, control, and doing it yourself. It is an opportunity to be a settler, and regain some independence, but with the benefit of today's technology.
It would be easy to dismiss the new pioneers as hippies. But at this point in our history, with mounting evidence about the dangers of relying on oil, the subject of renewable energy has become much more conventional. Far from Luddites, these people retain their high-tech habits and possessions, such as computers, TVs, stereos, cars, and air conditioners. But because they produce their own power, they are much more careful with it. Many of them are engineers. Nearly all of them have engineer's habits in their endless tinkering and tweaking, their love of gadgetry, and their search for the next technological improvement. I particularly enjoyed the brief interviews with some of the movement's leading lights: Amory Lovins at the Rocky Mountain Institute; Karen and Richard Perez, the publishers of Home Power Magazine; and Paul Gipe, an owner of wind farms.
As Russell Kirk wrote, nothing is more conservative than conservation, so there is much here that ought to warm the conservative heart: family, localism, community, smallness, decentralization, independence, self-reliance, responsibility, resourcefulness, craftsmanship, and stewardship. The sort of lives that these people live are much more in tune with the local, decentralized United States outlined in the Constitution and The Federalist, the sort of country which existed before the Wilsonian fascism of 1914. By contrast, it was Marx who used the phrase "the idiocy of rural life" and who praised the breakup of traditional communities. The bureaucratic, multinational corporations of our time are much more socialistic in outlook and behavior, contemptuous of roots and continuity, dependent on government money, federal favors, and centralization of power.
This was my first venture into the field of independent home-building, and I had only a few reservations: some predictable left-wing cliches and cheerleading, lapses in organization, blurring of Potts' interviews with his own comments, and a loss of focus perhaps due to the ambitious attempt to write a "whole guide" to home-building rather than a modest introduction to a vast subject. When the book remains modest, it succeeds. It should fire up the pioneers among us.
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This book is strictley for the novice.
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There are valid suggestions concerning all of the details you must consider when launching a business. These, however are best covered in a book which addresses items in detail. For example, a short section mentions the pros and cons of selecting various business entities, partnerships, corporations and the like. But the author is not an expert in law, nor in many of the other sections he ventures into, so the end result is a lot of information that is better covered in other sources.
The crux of the book, are twelve steps one should use to start a mail order venture. All are valid and useful. But they are only a few pages. My reservation begins in the financial section (since one of the books premises is that this business can be started for about 10k). In the financial section, all of the numbers are out of date and some are ridiculous. For example, software is listed as $100.00. That wouldn't buy a word processing program today. The author also continues the poor illustration of the golf ball printer and add these example costs to a sample financial plan.
Overall, if you're looking to break into the mail order business and have no experience at all, this book might help. Or it might not. In any case, the reader and author would have gained more from sticking to mail order only and leaving legal, and the rest to experts. I would have liked to see a section for example on how to save costs ( printing, set-up and graphics). Instead, I got advice on advertising my products on matchboxes. Sure, it's fine for some products. But, unless you're selling those golfballs this may not be the book for you.
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