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The main storyline for the book is about the story of Farbenfabriken Bayer (later IG Farben and Bayer AG) and Sterling Drug, the US owners of the Bayer name (they bought it during an auction of German properties during WWI) It well documents the battle between the two owners of the Bayer name for the Bayer tradmark; a battle that lasted well over 60 years.
One unexpected part of the book was the chapter regarding drug marketing in Latin America. The techniques used there in the mid-20th century closely resemble the patent medicine hucksters in America in the late 1800's.
About the last fourth of the book is dedicated to the recent surge in discoveries of aspirin's use for heart-attacks, stroke, and other clotting related disorders. This is probably the most dry part of the book, but it is still pretty good.
In conclusion this is an excellent book for anyone interested in the history of the drug industry or mass marketing.
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It is a dialectic, Thesis meets Antithesis to beget Synthesis.
The real point is though, after reading the book, you look for these opposing forces in everyday life and find them everywhere. Man and woman, religion and science, good and evil (for rudimentary examples). After reading the book it was apparent how much of this world is constructed out of, and centered on, opposition. It's like Matt Modine's helmet in Full Metal Jacket, man is a creature with inherent duality.
The Birth of Tragedy touches on something so essential and instinctually true to our existence that it can only vaguely be explained in words. Nietszche knows this and presents the concept as eloquently and clearly as it allows. It is up to the reader to take this knowledge as a starting point and explore deeper into their own individual experience and perspective.
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Plus there is just a delighting little preface at the beginning!
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The author addresses this book to the readers of Nietzsche's works who are "victims" and have swallowed the bait, and consequently "carried along by the flights of his thought". She makes sure immediately to caution the reader that the expression "heroic individualism" is not found in any of Nietzsche's writings. But the equation "individual = hero" holds throughout his works. The author does a fine job of extracting this mathematics of individuation from the the writings of Nietzsche. One finishing the book, one carries away a deeper appreciation of the playful seriousness of Nietzsche's philosophy and his admonition to do philosophy while always looking in the mirror, and seeing one's own reflection, not someone else's.
Nietzsche was always celebrating, according to the author, the death of gods, and his project was to inspire a passion for greatness in a world without gods. But idols are to be smashed, and the grandeur of man is not to be found in a divine origin. It is making use of the dynamism of the flux, and the achieving of fame, and not its achievement, that is true heroism. The hero is a "dragon-slayer" who must achieve in life the highest value, and it (life) is never to be squandered. Caution though must be ever present, lest one use heroism not as a stimulus to self-development but as a means of avoiding it. "Sentimental dirge" and Wagnerian romanticism must be rejected.
The great man does not seek the admiration of the many, as the author again characterizes Nietzschean heroism: "go silently through the world and out of the world". The temptation for recognition must be avoided; one must not succoumb to the illusion of fame. The golden calf is not to replace the true self as the object of worship. Glory is always self-administered.
So how rare or common today is the hero of the Nietzschean type? Well, quite common...thousands...maybe hundreds of thousands. They are to be found in dance, in science, in literature, on the battlefield, behind the counter, sitting in the classroom and also standing in front of it, in the laboratory....indeed everywhere....the 21st century has no paucity of heroism.
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Inter allya
Those who have read Ayn Rand, George Orwell and Plutarch will include this tome as a lifetime "must read".
Sadly, it is currently out of print.