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Gerhsman has impressed this local New Yorker -- imagine what fun you'll have with her book!
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The book has articles like:
How to kill creativity: The list of no-nos to avoid getting stuck in a rut.
Putting your company's whole brain to work: Looking at the MBTI (Myers Briggs Type Indicator) of people working together.
An interesting article is "A film director's approach to managing creativity" which could have been very powerfully used. It ends up drawing lame parallels between a movie production and organizational projects and what the corporate world can learn from it.
The masterpiece is as usual, The Discipline of Innovation, by Peter Drucker, as he gives insights as to why some firms can innovate. He classifies them as firms that do process innovations, or capitalising on industry or market changes. OUtside, due to demographic , perception and knowledge changes.
Overall this is full of good examples of existing practice. But you need to work with the case studies to see how they might apply.
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The simple way children view adult problems reminds us that sometimes the most basic answer is also the best one.
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