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The organization and format is well thought out. The earliest chapters deal with time and coordinates which are used in the more complex problems such as computing planet positions later in the book.
Each concept is explained in straight forward language and conventional algebraic formulas are supplied. I found this especially useful for programmers using higher languages such as C,Pascal or Java. Then a step by step practical example is provided that is suitable for a scientific hand calculator. Duffett-Smith is careful about displaying units; a mindfield for most scientific calculations.
My only minor criticism is that some of the typos errors could leave a user quite frustrated. On pp108 I found the value of Tp=0.240850 gave the correct answer while the tabulated value is 0.240852. Similarly, I on page 129, after repeated checks, I got a value of 7.08...AU for Rho compared with the value of 8.13AU in the book. The text cites a 7.2AU value from the Astronomical Almanac.
Otherwise this is one neat addition to the bookshelf of any amateur astronomer of individual interested in astromical calculations.
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Drucker's work has influenced my consulting work and writing for years. I invoke his concepts frequently in my recent book, Work Naked: Eight Essential Principles for Peak Performance in the Virtual Workplace, so I am pleased that he has produced another important reference for business leaders.
This new book provides an excellent sense of the evolution of his point-of-view and of the very nature of work over several decades. He is one of the few authorities with a broad, deep perspective and that is even more valuable in less than optimal economic conditions. As always, it is refreshing and rewarding to read his clear, insightful ideas -- a true master at work!
As great as his ideas about management are, his observations about how to think are even more valuable. The book contains no material from his autobiography, Adventures of a Bystander. You cannot hope to fully appreciate this material until you read that book.
What the book does contain is a fairly easy to follow series of 26 excerpts from the ten books, organized into three sections: Management, Individual, and Society. These books date back to 1954, so you get an overview of part of his work over the last 47 years. This overview will mainly be valuable to managers who have read very little Drucker, since there is essentially no new material in the book. The excerpts are also not connected by any transitions, so there is no additional perspective available from the book's organization.
Here are the sources of the chapters:
The New Realities, Chapters 1 and 26;
Management: Tasks, Responsibilities, Practices, Chapters 2, 3, 5, and 18;
Managing for the Future, Chapters 4 and 19;
Management Challenges for the 21st Century, Chapters 6, 15, 21;
Managing in a Time of Great Change, Chapters 7 and 23;
Practice of Management, Chapter 8;
Frontiers of Management, Chapter 9;
Innovation and Entrepreneurship, Chapters 10-12, 20, and 24;
The Effective Executive, Chapters 13, 14, 16, and 17; and
Post-Capitalist Society, Chapters 22 and 25.
If you are not familiar with Professor Drucker, he is generally considered to be the first person to think systematically about what management is and needs to become. He was also the first to identify that we were moving into a knowledge-based society where the focus of work and the ways that work is organized would have to be totally transformed. His definition of what a business must do is the most often quoted one around: "The purpose of a business is to create a customer." Innovation and marketing are the prime tasks. The book is especially deep in references to his seminal thinking on how to innovate and to operate entrepreneurial businesses. He was also the first twentieth century thinker to see the connection between management of for profit and nonprofit organizations, and that both types of organizations are needed in growing numbers for a sound society. This book is also deeply presents his thinking about the social responsibility of business.
I am still impressed by how substantial his imprint is on all management books that I read. Whether or not Professor Drucker is cited, credited, or admired in these books, almost all of them are simply restatements or elaborations on his fundamental concepts. I hope this edition of his work will help extend his influence further into the future with new generations of executives and managers.
After you finish reading these landmark ideas, I suggest that you think about one element of the book from the individual section. What values do you want to bring to your work? Are you succeeding? If yes, congratulations! How can you accomplish more? If not, what can you change to make those values come to life?
Use your work as a canvas upon which to paint a better world, as Professor Drucker has!
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Jörg Flügge, Munich, Germany 02/25/2001
Franklin Londin CG Supervisor Digital Domain
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It is extremely thorough in its coverage of e-mail marketing from planning to vendor selection to analysis, and this book goes deeper into exploring customer relationships.
Buy it.
Given the highest rating in its December 2000 MarketingToday.com review.
Part I Using Email to Engage Your Customers
Part II Taking a Strategic Approach
Part III Implementing Customer Dialogue
Part IV Looking Ahead
"If you are an executive looking for an overview of how email marketing will impact your business, you'll want to read Parts I and IV carefully and skim Parts II and III. If you are a manager responsible for implementing and operating email marketing programs, you'll probably want to read the entire book, focusing especially on Parts II and III." He then offers a brief description of each part. Later, Brondmo offers several key points re customer orientation: data drives relevance, relevance drives engagement, relationships are at the core of customer sustainable commerce, and building trust is an imperative. He concludes the book with an assertion that "Profitability and sustainability of all Internet business hinges on engaged customers, and there couldn't be a more perfect time to get engaged with them than today.? How? You'll find the answer in this book, one of the very few published thus far which suggest the best strategies and tactics to create profitable customer relationships with Internet direct marketing.
The book details how to move from traditional marketing methods to an Internet based marketing system that concentrates on the efficient and positive use of e-mail. It not only covers how to use it to obtain new customers but guides the reader step by step in how to effectively use e-mail to create and maintain customer loyalty and positive relationships.
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"The Granny" is steeped in beautiful sentiment that is this family. The lives of the Browne brood as adults are examined, winding the reader down many streets of promises, with painful detours along the journey. The telling of their tales is vintage O'Carroll, rich with humor, drama, and the fragile aspects of life that makes it honest.
Give yourself a wonderous treat and buy the trilogy. Like me, you will become enthralled with this family, marred by flaws, detoured by mistakes, but enduringly loving. I adored these books, and can only hope Brendan O'Carroll will take pity on his fans and write more sequels!!!
Brendan O'Carroll did a spectaular job, again. He giave us just the right mixture of laughter and tears. Again you were on the edge of your seat wondering what would be next. There were a few items that he illuded to but you knew the out come of each illusion before he let on and you were ok with that it make you feel smarter and like a member of the family.
As with the other book the ending was perfect, simple, sweet and honest. There are no Hollywood endings here and not everything happens the way you think it should.
Buy all the books at the same time and become a member of the Browne clan. It's worth the trip.
This book does bring certain threads of the story to a conclusion. The Author could easily continue the stories of this Family, or a given member, but the trilogy; I believe should stand by itself.
Once again the third book takes place when additional time has passed. The Browne Children are children no longer, and with offspring of their own the cycle begins again with the newest of the Brownes. Agnes transitions from Mammy to Granny, as her children take their place as Mammies and Dads to children of there own. Some of the new Families are traditional, some less so, however as in the previous two books while ignorance and the ugly behavior it breeds is not hidden, overall acceptance and tolerance are great virtues of this man's work.
The three works are as close to faultless storytelling as I have read, and I hope I can look forward to many more books by this Author. He will have a tremendous challenge to repeat this success, but as he has done it three times in succession, waiting for additional novels should not be a wait in vain.
If you come to the end of this book and your eyes are not at least full, see your Doctor. Your tear ducts are clogged.
Mr. O'Carroll my sincere thanks.
Starting from the simple building blocks (converting your local time to Universal time), it progresses to more and more complex calculations, until finally at the end, you can calculate eclipses and planetary orbits. All the formulas needed for doing this are given in the book, and explained in great detail with many diagrams. All relevant astronomical data is also given. And for every calculation, a sample example is carried out with real numbers, which you can trace along with, so by the end of it you understanding is complete, practically as well as theoretically.
A must read for any astronomy buff. I highly recommend it. It produces the information age equivalent of that feeling of satisfaction you get when you build a telescope and look out onto the heavens yourself--without any intermediaries. Astronomy and stargazing are the activities which were the genesis of the scientific revolution, more than 6000 years ago. This book shows you just how its done.