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I guess I should have known this was a great book. It's been endorsed by lots of famous Christian women authors and speakers, like Patsy Clairmont, Annie Chapman, Mary Whelchel and Bunny Wilson. They knew a good thing when they saw it, and you'll know it when you see this book, too!
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I am generally wary of those who attempt to use individual biblical quotes to postulate their personal opinions and then formulate themes that they call daily devotions. In other words, beware of those who attempt to use scripture to "fit" their points-of-view.
Lucado, on the other hand, does the opposite. He presents a variety of stories that range from moral tales to historical accounts of triumphs and disasters, all of which parallel the fables and parables of ancient times, and while reading each chapter, one should conclude that if there is any point that Lucado is trying to get across, it is not for his own personal benefit; instead, it is this: we fail to realize that there are so many modern-day events in our world that make the works of the gospel writers just as relevant today as they were in the past and that many of these happenings brought to life are just as applicable to the so-called ordinary individual as they are to the famous figures who headline our daily news.
We may never understand what it is exactly He is doing with us, but we can trust His Heart and trust Him to do what is right.
If you need a reminder of His Love and an assurance of His strength and an example of His Kindness then this is the Book for you!
You will be blessed with His Gentle Thunder!
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The wonderful part about this book is that it provides you with the key measures you need to use in seeing whether or not your advertising is/has worked. When clients want to justify their budgets, agencies can now help them do this by translating the results of their creative work into hard numbers.
For anyone serious about knowing how to create great advertising, this is a must read.
graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling. I highly recommend this book to all.
Backed by years of tracking TV commercials down under, Max Sutherland has first-hand knowledge of what qualities make an ad work and what others make no or a negative difference in the ad's effectiveness.
The book commences with an introduction to advertsing's facts of life and a clarification of what is substantial and what is not in the public's perception of the industry.
It ends with a couple of interesting chapters that introduce the reader to the basic concepts of ad-effectiveness research. All in all, a good and solid book.
It does, however, use brand examples throughout that are known only to Australian readers and primarily discusses broadcast advertising.
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This is a very good story and it is hilarious at times.
Other times it is heart wrenching. Kind of like life.
My only criticism is that the biographer was weak in the delivery of the story.
Nevertheless, I express thanks to Mr. Evans his perseverance in writing this book. I am certain it was not an effortless undertaking.
This book is one that I will save as a gem between gems on my bookshelf.
Millie's long life was never ordinary. Orphaned at a young age, she was saved from juvenile justice by Harry S. Truman, then a Kansas City judge. When her sister Florence was diagnosed with tuberculosis, Millie accompanied her to Deming, New Mexico, where she worked as a Harvey Girl at the train station.
Millie entered her new profession to pay her sister's medical bills. And the rest is, literally, history.
Readers will appreciate Madam Millie on two levels: as the biography of a legend and as a social history of women, work and early life in the southwest. Millie entered the business to pay medical bills for her sister. In one night, she would earn more -- and have a pleasanter life -- than she would in the other occupations open to women at the time.
Millie was first and foremost a businesswoman. She built her success not on her looks but on her charisma, executive skills and ability to read people. It was no accident that her houses attracted high-powered clients. She was their equal.
Millie managed bordellos but she also bought and sold real estate. If she had been born forty years later, she would be a player in business or politics -- a very different but equally challenging game.
Readers can debate the morality -- and inevitabilty -- of Millie's "business." Millie herself believed there would always be a need, whether legally met or not. As Millie acknowledged, in the end what she had to sell soon became available for free, thanks to birth control and a changing society.
Millie ran clean houses, with no drugs and no disease, and her contributions to the community must have set a record. There were no rescue agencies back then. She *was* the Red Cross. Her last houses on Hudson Street -- site of the current Silver City post offices -- closed in 1968.
Madam Millie is fast-paced and easy to read. We get a sense of her wit and style, though not a great deal of her thought processes. Then again, Madam Millie does not come across as an introspective gal. She's all action. The pictures help us see history: the "girls" come across as more humorous than provocative.
Give this book to your favorite Silver City newcomer. Buying stamps and mailing a letter will take on a whole new meaning after they read Madam Millie.
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Kevin Max Smith has a beautiful, amazing, God-given talent, that VERY few people have! He is wonderful at writing. And his poetry is deep and moving. I hope to see many more books from Kevin. Also , look for another coming out (sometime soon, I hope) : The London Cowboy Choronicles. These are all wonderful works of poetry!!
I also hear he
is (possibly) starring in a movie coming out some time next summer. Be sure to check that out as well.
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Perkins was the editor for Hemingway, Fitzgerald, and Thomas Wolfe. These are the three which get the bulk of print spent on them. You see that Perkins was much more than an editor and went to great lengths to help these writers discover as much of their potential as possible. He never wanted to credit for these and felt that the editor should always be hidden in the background.
Aside from the authors mentioned above, I found that Perkins also assisted authors like Bourjaily, Jones ("From Here to Eternity"), Rawlings ("The Yearling"), and Sherwood Anderson (although there was a bit of a falling out).
A. Scott Berg inserts a lot of information into the text, yet it is still very readable. Even in sections when I felt there was more Thomas Wolfe than needed, I still went through the book without wanting to put it down.
Even if you are not big into editing, just to hear a "behind-the-scenes" view of some of your favorite authors will make this book worthwhile to you.
We learn of Perkins's patient relationship with the frustrating Thomas Wolfe, a mammoth talent and physical specimen who could not contain his own enthusiasm. Berg suggests that, as Perkins discovered, Wolfe wasn't writing "books," he was writing one book, which would have encompassed thousands of pages if he had not died early -- a profound insight into the heart and soul of a dynamic author.
We learn much of Papa Hemingway as well, including some insights into the macho author's home life. Elements of Hemingway's unpublished fiction suggest that the bullfighting fan, fisherman, and big game hunter might have enjoyed switching gender roles in bed with one of his wives.
Fitzgerald comes off as one who excelled in being pathetic, a man who suffered desperately with his wife, Zelda, alcohol, and simply living large. Berg gives us a tender portrait of Perkins's greatest find.
As with all excellent biographies, Max Perkins: Editor of Genius examines only what made Perkins who he was: the editor of the twentieth century. Perkins preferred to sit on the sidelines, championing his authors. Often, he sits on the sidelines in this book as well, but this only makes sense: he was famous for his work with his more famous authors. It wasn't Max, it was his interaction with these great authors that made him all great.
As some reviewers have pointed out, Max would have enjoyed thsi book.
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-Lynn D. Morrissey, author & speaker